Entertainment marketing dealers jump out of the price war cycle

With the spring Festival approaching, the purchase of New Year's demand increases, the spring festival consumption peak also gradually appeared. In order to catch up with the last round of consumption peak years ago, the major electric dealers resorted to a variety of tricks, price war also returned, and even a low to 10 percent of the promotion.

The price is not a long-term solution, a variety of marketing innovation. Domestic well-known imports of wine electric wine network or even pull the stars, launched a small Shenyang, Newly, Ye, Zhang Zixian, Gao Hu, Ning Mammon, Zhang Yibai and other 10 well-known artists director of the limited edition star signature wine. It is understood that the signature version of red wine is the use of wine and the United States and Beijing Pony Pentium Film company cooperation. Pony Pentium in 2013 will launch the TV series "Militia ge Two Eggs", "will Love" and the new Lunar new film "2013 More and better village late", and Gao Hu, small Shenyang, Newly, Ye, Zhang Yibai, Zhang Zixian and so are the actors.

According to the wine of the United States, Gao Hu, small Shenyang, Xiao Song Jia, Ye, Newly and other signatures of red wine for the French Smurfs patented blue sparkling wine. This wine in the wine United States on the platform by http://www.aliyun.com/zixun/aggregation/17978.html "> Young female Users love, the appearance of the clever and beautiful, fresh and refreshing taste, in line with the temperament and needs of young female fans, Easier to accept. At the same time, before and after the Spring Festival is the peak of star publicity, the launch of a limited edition signature red wine, to keep up with the star's propaganda rhythm, and fans of the interactive rate is higher, interaction is also stronger.

Industry insiders believe that the limited edition of the signature of wine, means that the United States network of wine to become the first large-scale entertainment marketing of the electric Business Company.

The official told reporters, and the conventional mode of sale, such as Gao Hu, such as star Limited edition signature sparkling wine is not sold at high prices, but purely for the return of members, as long as the registration of wine to the best star to send blessings will have the opportunity to get. "With 3 million registered members, we hope to be able to use this opportunity to make members feel closer to the star they like, and to use the influence of celebrities to keep their fans focused on the red wine and the healthy lifestyle they represent," he said. The official said. Wine Mei Network Chief wine consultant Jinyang told reporters: "Red wine suitable for all types of people, often drink the right amount of wine not only help digestion, inhibit fat absorption, to lose weight and prevent the role of aging." ”

Obviously, by the influence of the star, the first attempt to entertainment marketing, electricity dealers in the price war opened another new marketing path.