Entertainment marketing is gambling: The people in the Heaven

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Hunan TV has been the vanguard of entertainment, and has been doing a good job, until you meet Jiangsu TV's "Non-interference", although the latter came from behind, but want to shake Mango entertainment a brother's position is still a bit difficult. 80% similarity is The imitation of "Non-interference" is the initial understanding of the point, but "non-interference" with the help of the network platform, in particular, Baidu Bar quickly for the superior, this is the power of interactive marketing.

Interactive marketing in a sense can be understood as a network of people's power, because the network as a small media, their communication power is no one can predict, and Hunan TV is the use of this kind of people gossip, create a happy male voice and Super girl. This is the entertainment industry's largest hand-pushing modelling campaign. Every year Hunan TV will use this bold personality to earn an absolute advantage of the eyeball economy, which is today's three entertainment satellite TV, Mango a home alone the root cause. Internet pushing hands the bride thought, Mango is caught the general mentality of the masses, creating a grassroots legend, because most people's psychology, people are willing to talk about their side out of the stars, because they feel very real. And Mango is to this kind of solo lele than with the entertainment spirit of the people to carry forward out.

Throughout Mango's previous competitions, each time is the most innovative marketing model, but with the help of some of the usual means, star double, explosive material, contrast. Every session is to bear the dream, the destruction of hope, this point than the TV drama more than ups and downs, let people for these grassroots star tension at the same time, a set up a good trap slowly opened.

A midnight will be staged entertainment, how to attract people to pay attention to, the network is a carrier, the event is a means, China since ancient times to see the lively not afraid of things freshman said, and this point on the mango will grasp. Like last year's controversial girl Zeng. This is one of the biggest turning points, creating a sheep-tone era that will almost match the times of Li Yuchun.

The entertainment age most will be in the mango occasion Enterprise to have the step high music handset, Mengniu, both are by the super female voice and the happy male voice localization, has established the brand image, as well as 09 Sen horse Localization 8090 Group's brand marketing. 2010 Happy Male and the revised flowers blossoming together, this should be the 2010 Hunan Radio and television stable Entertainment overlord of a station, this station means flowers blossoming girl's revision, she will set off a burst of new draft heat, will also wait for the public test, but everything is not a lot of people expected, flowers bloom for the first Qinghai satellite TV, Want to build the legend of the time, Yushu suffered an earthquake, entertainment program off the air. We regret and the support of the Yushu people out of the predicament, many businesses in the occasion Earthquake Public service marketing, no matter what the purpose of the public service marketing, just hope to be able to really Yushu people more concern.

Most of the time brand marketing is betting on luck. such as 37211.html "> Olympic Marketing, God seven flying marketing, gambling is a kind of luck." See 2010 about Happy Male Entertainment marketing, Tokyo Bride thought several can occasion: website, enterprise, brand.

1. Website

For seoer, the keyword is a good choice, because this period of time about happy male and flower of the news will be a very large source of traffic, and adapt to the situation every day will be born some happy male or female voice bar, forum, website. An optimized to do in place of the site, you can take the opportunity to make a large amount of advertising costs. And as the 2010 created a couple of brands, a diary on Love [Paper on love], if occasion 2010 Happy male will choose, Baidu low-level marketing, such as the spread of the use of strong keyword on the promotion of weak brands, and then with the forum to start the topic.

And the vast majority of positioning 8090 of the site can be derived from boys and girls supplies, optimize the site. In particular, clothing brands can be implanted advertising marketing, for 8090 of marketing enterprises, but also to borrow good potential, 2010 is destined to be a marketing year, followed by the World Expo.

2, Enterprise

Enterprise Occasion Entertainment Marketing has a brand, such as the 09 Sen horse is quite cut, before the entertainment topic to sing, Fusion Sen ma What is what is the expression of 8090 of the personality thought. Positioning in the young fashion crowd, familiar with the habits of the Internet users of the Sen-Ma group in many "2009 Happy Girl" network video media, together with PPS, the use of PPS large and accurate target user groups, rich content sources, and not limited by time, space constraints, along with the broadcast of the form, as well as strong interaction, the advantage of a prolonged hit cycle , the rapid promotion of their brand impact.

Entertainment marketing depends on a point, such as Mango this year's draft, as always, the use of fake big stars of the appearance, network Reds sister Feng, will not be long before the topic of the explosion began to surface. Because he wants to constantly arouse people's attention and spread.

3, Brand

The marketing of brand advertising is similar to gambling, because you never know what the next card will be, turn round back you will not and drop the whole table card. Talk about flowers blossoming network push hands the bride has to say, the sponsor of the nine Yang, before nine Yang occasion "challenge microphone" test water entertainment marketing, not long time "challenge microphone" because the ratings and other related factors were removed, when the flowers began to exit, nine Yang on the crown flowers blossoming, but also not long, Qingdao Yushu earthquake, The entertainment program was forced to stop.

Nine Yang in entertainment marketing is too little back, if this can occasion public service marketing, perhaps can make a new starting point. Brand Marketing is not everyone can expect, you can grasp is met, can be resolved.

The article originates from the Sugar Coffee Mansion (www.viibus.com), reprint please indicate the source. More marketing communication please pay attention to Tokyo bride Marketing Base organization, actual combat marketing qq:1209949751