Entertainment Spring Vice President Zhang Xinjin: Online games industry never decline

Ten-year trough, slowing growth, oligopoly is not open in recent years the embarrassing topic of online games, but according to the research report, the industry is still the top ten most growth areas of the Internet.　　Entertainment Spring Vice President Zhang Xinjin to reporters also stressed: Online games have been extended from the end of the web game, mobile games and other new markets, the decline of a said there is no existing. 24th this month, the first 3D fantasy ARPG "New earth-shattering" will not be deleted. Prior to the Global conference, the entertainment age of the product to target the user level of the old version of at least 8 million users.　　In describing this kind of emboldened, Zhang Xinjin told reporters that the online game agent is not before "take over operation" So simple, in order to prepare "new earth-shattering", entertainment and game developers Korea ESTsoft Company to build "Wolong team", in collaboration with the Chinese version of the development and operation, in order to quickly deal with the In fact, the depth of collaboration with developers is only the spring and autumn "transnational, Cross-platform, cross-border" online games 3C part of the strategy.　　Zhang Xinjin Introduction, in addition to the company's revenue pillar "a new sword", is about to be measured "new Earth-shaking", this year will also introduce "a sword 3", operating mode is with overseas developers to carry out research and development, operation of deep cooperation. "Cross-platform is also a business focus", Zhang Xinjin said, the first game web game "Yin Yang" has been exposed. In the mobile sector, last year, 20 million Yuan investment fund for the iOS game development team, "has invested 10 million yuan, this year there will be two iOS products online."　　Zhang Xinjin revealed that the iOS game investment will continue to increase, in addition to the existing Beijing and China Taiwan team, the year plans to set up a branch in North America to develop iOS games. "Online gaming is still a popular entrepreneurial project, in particular, the hot mobile internet has led to a lot of mobile game research and development team," Zhang Xinjin introduced, looking for excellent game team to become their current important task, the more appreciation of the project will eventually be reported to the CEO Chen Yu and the company shareholder level negotiations, "as long as there are good projects, These entrepreneurial teams are not worried about getting investment.　　But we only do online games, will not dabble in single game. According to another disclosure, the spring and autumn in the cross-border cooperation level also spread out the layout, its online film trilogy has been formed, "a sword 3", "Tomb of God" and "New earth-shattering" will be filmed with the same name or related films and TV dramas. "Strengthen the net swims to promote the marketing, make the movie play and the net swims produce the synergy effect is vital, this more can grasp the user, make how much money through the movie and television drama is the minor."　　Zhang Xinjin said. Commercial newspaper reporter Zhang Yiwang