Entity enterprises to explore breakthroughs in electrical business, local service enterprises began to embrace network consortium

Today, the discussion of E-commerce in apparel circles is getting worse. For the vast majority of enterprises rely on the real store operation, to enter the network is an opportunity, but also a risk. Even so, they have to struggle to take the first step towards innovation. Then, is what we have seen the clothing network sales situation: there is a new branch of the building to build brand network channels, there is simply directly into a large E-commerce platform, has the network sales business directly packaged to professional firms ... In short, so far, the field of clothing network sales are not worthy of being pushed into a classic case of the enterprise, so the situation of the warlords melee difficult to change. Recently, a lot of research on the real business of E-commerce has a new breakthrough, more and more local service enterprises began to embrace the network consortium ...

Case A

"South Sea salt Step underwear" Holding Group net Pin

News playback: Rely on traditional channels to do up the Guangdong province Foshan Salt Step underwear industry, in addition to enterprises and the brand itself test water E-commerce, is currently preparing a "South Sea salt Step underwear" named the collective platform, holding a network of sales.

According to the Salt Step Underwear Association president, Olive Lennon Underwear Group Chairman He Bingxiang revealed that as early as the end of 2003, Olive Lennon registered a brand called Rabbit Barbie, "more and more people fall in love with online shopping, to recruit this group of consumers, you have to enter this channel, 2010 Olive Lennon that opened the flagship store in Taobao, Sales for more than a year feel good. Now we also have increased investment in the Rabbit Barbie brand, the brand for the new design products, and all for network sales, according to the plan will be fully listed in the recent. "He Bingxiang said.

It is reported that the United States, Imanli, Carrie Poetry, Izhini and other salt-step underwear well-known brands are in Taobao Mall opened flagship store for network sales. After nearly 7 years of reporting the road, the current "South Haiyan step underwear" This collective trademark is in the publicity phase, is expected to be formally approved by the State Administration for industry and commerce.

He Bingxiang revealed that, relying on this collective trademark, Salt Step Underwear Association plan in the next 1 months, built "South Haiyan step underwear" brand E-commerce platform, by the Association member enterprises to provide product styles, products printed on the "South Sea salt Step underwear" trademark, network sales.

"The first is to consider using this platform to further polish the salt-step underwear card, in addition to helping new brand enterprises grow rapidly." He Bingxiang said, because the new brand corporate reputation has not yet been created, hanging "salt step underwear" This tag, for their sales and so help. In addition, the Salt Step Underwear Standard Alliance is also actively preparing national quality testing Center and underwear Museum for underwear business services.

They said

Salt Step Underwear Association President Keung: Salt Step existing enterprises nearly 400, brand over 60, more well-known more than 20, the annual sales of more than 6 billion yuan. At present, salt step large underwear enterprises have more than provincial honors, industry visibility has become increasingly big. Collective trademark after the hand, in the Standard Alliance and collective trademark escort, believe that the development of salt-step underwear in the future of the second spring.

Case Two

Wen Shang: Packaging third party electric business marketing

News playback: A few days ago, the most popular domestic electric business platform cat (that is, Taobao Mall) and the Wenzhou Clothing Chamber of Commerce joint, held in Wenzhou, "Wenzhou clothing electric business forum and Day Cat and Wenzhou clothing special docking Meeting", the Cat investment director, clothing category, such as more than 10 Taobao senior executives to explain the day cat investment policy. In the conference of the 120 Wenzhou garment enterprises, there are more than 50 of the law school and other enterprises into the days of cats, there are more than 70 such as Jay Nichun poetry, handsome and other small and medium-sized brand enterprises and OEM foreign Trade enterprises want to transform to do online channels, two times entrepreneurship.

The Joint Meeting of the special clothing, Wenzhou people in Hangzhou, 2 of the investment in clothing brands "Dirmach" and "grain women" in the scene to the participation of Wenzhou enterprises to introduce their electric business development road. "Dirmach" brand boss is Cangnan people, the original clothing processing. 2009 the brand into the day after the cat platform, the current sales in the cat men's third position, some pieces of merchandise sales reached more than 35,000.

According to the Wenzhou Clothing Chamber of Commerce, the docking will be Wenzhou apparel industry group to develop a business of the electricity business. At present, the Chamber of Commerce is integrating E-commerce Services outsourcing third-party agencies, domestic electric business platform, Wenzhou electric business marketing and logistics agglomeration venues, financial services and other resources, looking forward to the strength of the group to overcome the Wenzhou electric business start-up late, the overall operating environment is not good enough to speed up the pace of apparel enterprises to enter

According to the Wenzhou Clothing Chamber of Commerce, Wenzhou Small and medium-sized brand of clothing enterprises to develop the road of electrical business, ready to go the way of cluster management, the enterprises gathered in an office location, the introduction of electrical services outsourcing companies, logistics companies, personnel training, banks and other units to cultivate a new sales industry.

They said

According to Wenzhou Clothing Chamber of Commerce under the Deputy Secretary-General Chen Qixiang: Recently, I am looking for the marketing center and the Logistics center of the clothing electric dealer in the Wenzhou urban area, and are ready to let some small and medium brands that are interested to start the electric business, gather together in the office, facilitate the sharing of information, talents, outsourcing services, logistics and other resources, so that the enterprises will carry out In addition, I made a special trip to Shanghai and other place, to contact the third party service agencies, as well as other than the cat, other electric platform, integration of these resources and Wenzhou garment industry docking.

CPPCC member Wu Nanyu: Wenzhou to carry out the network retail of traditional enterprises only less than 1500, accounted for Wenzhou shoes and clothing, such as the number of retail enterprises in the 5%, Wenzhou network retail e-commerce atmosphere is far from enough. Shenschenschen, a member of the business community, said in a proposal to speed up the development of e-commerce in Wenzhou (apparel), Wenzhou urgently needed a centralized center of electricity business, from talent to service companies and logistics to strengthen the construction of the introduction, in order to speed up the development of enterprises in the electric business.

Wenzhou Clothing Chamber of Commerce president, Wenzhou Clothing Electric Business Alliance Chairman Zheng Love: I hope the government can refer to Hangzhou, Shanghai and other related e-commerce support policies, cultivate the development of Wenzhou electric business environment and talent introduction policy, at the same time can start the construction of Wenzhou Electric Power Business Center and Logistics Center.