Entrepreneur Confession: 20 pioneering road and the line and cherish

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Introduce myself first, my surname is Xie, because it is born at dawn, the word is bright. Behavior is simple and easy to remember. At that time, the idea of Shenzhen is very simple, because from school to work all the way to the wind, to Shenzhen just want to eat some bitter, hone their own back to Tianjin. However, after Shenzhen, I was deeply attracted by the charm of Shenzhen SAR, and rooted in Shenzhen.

At the end of 1993 came to Shenzhen, in a short period of less than a year, the end of their career, by virtue of their work accumulated resources to set up a design company, has served the investment fund, Sanjiu Group and other large enterprises, in the website operation and business services have a good reputation; January 2007, the establishment of helper network company, less than six months time, the site's users reached tens of thousands of people, during which also operated a vertical electric business site and dating sites. Founded in early 2014 Shenzhen Science and Technology Co., Ltd., spent more than half a year, with the spirit of craftsmen to create the entrepreneurial career in the first intelligent wearable equipment, recently in the public to do a good job on the site.

From design to network to hardware, I can say that there are many industries across the border, but no matter what industry, as long as I decide to start, I will stick to it until I succeed. Here to say a few things to share with me as I am walking on the entrepreneurial road colleagues.

One, the team-from recruitment to training, difficult!

Although I have had several startups in the past 20 years, I have learned a lot from my last venture.

Several previous ventures, can be said that I am the half of the industry experts, technology can take up at the same time to cultivate a group of new people, slowly to do it. But 2014 years to do smart wearable equipment, in terms of team building let me toss and turn, sleepless night.

The first thing to do is to recruit talent, to tell the truth, difficult. I don't have the money and energy, I don't have the money, and I can only recruit experienced engineers. After the recruitment of several, on and off, after the replacement.

Started recruiting A has the relevant experience, treats this project also very positively, sometimes has the good idea also to share with me, at that time I am very gratified, and intends to cultivate this young lad carefully, did not think after a period of time he unexpectedly proposed to resign to me, the reason is does not want to work overtime.

Later, I reflect on a lot of the 70 born and I do have some generation gap, the people of our era more value work, in order to work, can desperately, believe that down-to-earth pay will be the day. But they are not the same, they want to have more leisure and entertainment time besides work. This generation is brought up with the internet, they need social, personality, personal hobbies always put in the first place.

We also have a firmware engineer is a 80 years person, although has the work experience, but holds the working mentality, cannot integrate into our entrepreneurial team. I think for a long time, although he can quickly make a product, but I want to be a passionate, can make the ultimate experience of the product of the talent, all finally gave up his.

A few days ago to participate in the investor salon, a share of investors I agree, they invest in a five-person team, not a team of research and development products to attract their investment, but that team members, mutual trust, passion, ideas, creativity, dream, and to work tirelessly, such a team, what can not do?

Second, the hardware industry chain long very easy to be forgotten

Hardware industry chain is very long, in addition to hardware and software research and development, production is a trivial and extremely need to pay attention to the details of the link. Our research and development of wearable equipment is the anti-loss device + confidential u disk, at that time produced two types, one is the basic type, a secret u disk type. From packaging design to material customization to manual writing, it can be said that each link is complex and trivial. Take the instructions, the description of writing out, I let our company's cleaning aunt to test, when the aunt will use us to be satisfied with their own written instructions.

Sometimes the user will not use, not the manual is not good, we have repeatedly tested, and strive to change to the most concise. The final version is the hardware and mobile phone app has a separate button, according to the need, there is no complex process and tall on the dummy, we want is practical, real landing function experience.

Mass production is not lightly, from the mold commissioning to the surface process processing, color matching must personally confirm. Processing plants to see a few, in order to achieve stable quality, selected a well-known domestic hardware factory for our production, although his price is the most expensive. I have to worry about almost every link, and I admit I have some perfectionism that compels me to take part in everything and get myself exhausted.

Since in the intelligent wearable equipment to start a business, did not sleep before 12 o'clock, usually three o'clock in the morning more rest, seven or eight o'clock in the morning get up. So here also give you a cautionary tale, must be clear division of labor, and responsibility to people, or their own a person to carry, tired do not say, also easy to go.

Third, the hardware wants to succeed must innovate

The intelligent hardware industry in 2014 is simply in full swing, small entrepreneurial team, the major giants are also in the industry, investors are more like Wu, but years of internet and design entrepreneurial experience let me develop a habit, that is, innovation. I do not like to follow the conservative, but also do not like the blind, I hope that their research and design products have their own personality and feelings.

As I designed the first product, the same is lost, the market has come out of the anti-loss device can be said to all aspects of the loss to do, two-way search, two-way protection, the people looking for, behind me on the basis of the design of the help and radar scanning. Any app software that wants to survive for long must have a sense of participation, a sense of participation, and the combination of smart hardware called hard hard work.

I designed the two features that are very good to mobilize the user's sense of participation. First of all, radar scans, you're having fun with your friends on the beach, when I found the bag did not know where to put, at this time, the vast expanse of the beach is not very good looking, fortunately your bag put a loss-prevention device, then we share the app to Friends Circle, to launch a friend around the installation of our radar, separately looking, 50 meters away from the lost property can be sensed in the loss of the signal issued by the device, easily found lost. Like in the search for treasure game, not only to help friends find bags, but also experience the fun of finding the process, I think, if you start, no one will refuse to help you find.

The search function is designed for the public to search, if the user is the key or ID lost, hope that others pick up and return, you can choose to help find the function, all the users who use our equipment in the vicinity of the lost will prompt the user "You have lost property", so that your lost property is easy to find.

In order to encourage the return of the Lost friends, I also decided to set up the lost and found platform, each hand to a lost property can get a new smart products, it is not only to do a product, but in doing a good thing. Others stop at the loss, find things, we are doing our best to help users find lost property.

Before reading "Big business Menglochuan Biography", the book said in this sentence: Wealth from Tao, Liliai take. I have always remembered this, I was thinking, if there is a chance, I would like to design and develop a temperature technology products, can make people more convenient to do things, encourage people to do good things.

Iv. the first appearance of new products is essential

There is a saying that the wine is also afraid of the alley deep, I have deep feelings. I can say it was a flop in the new product debut.

Originally wanted to be in the domestic smart hardware first platform pre-sale, because there is no advance planning, products are to mass production, before submitting Product description page. Because the staff of the Peace station expression method can not be agreed, repeated changes can not be passed repeatedly, delayed a lot of time.

Later turned to a power business platform, they have a professional copy, web design, operations, Project Manager team, we only need to provide some product function description, all the web design, mapping, advertising language are responsible for their completion, just one weeks, successfully online. So here to give you a wake-up call, the first appearance of the product is very important, must be prepared early promotional materials.

Still clearly remember the product on the day, I paced in the office, the mood is very complex, that is full of hope and uneasy. Fortunately, the product line has been consumer support and affirmation, 24 hours to complete the target, a short five days limited quota snapped, many users want us to increase the number of places. Originally, the Platform for the public to increase the number of quotas, but in order to meet consumer requirements, I gave the person over there several times call, and finally promised to increase the quota.

Recently, I often take the time to personally reply to the public consultation of the supporters, their support gave me more confidence, let me feel that all the pay is worth it!

These are some of my recent experience, to share with you. Finally, with a word and everyone to encourage-the long road to entrepreneurship, and the line and cherish.