Entrepreneur: How to solve the advertising is blocked?

According to a survey by Clarityray.ouch, an Israeli start-up, more than 9% of the Internet ads in the United States are blocked by advertising shielding Plug-ins. Ads shielding Plug-ins bring trouble dating site OkCupid by the ads shielding plug-ins bad, so it began to encourage users to donate, to subsidize the loss of advertising shielding. But the debate is not over: Will the Web ads fade? In 2012, a dating site with more than 7 million users found a baffling thing: the number of ad exposures in the site was less than that of the Advertiser OkCupid. To this end, one of OkCupid's founders, Sam Yagan, convened a meeting of the Conference ", it was pointed out:" Everything is a good job of advertising shielding Plug-ins. Yes, that's exactly what happened. The advertising shielding plug-in is a free browser add-on software that, once installed, masks all ads on the browsing page. For countless websites that rely on advertising to make money, this is certainly a blow to their jobs. In fact, according to a survey by Clarityray.ouch, an Israeli start-up, more than 9% of the Internet ads in the United States are blocked by advertising shielding Plug-ins. In the August 2012, OkCupid a unique reminder after each website ad. When a user who has installed an ad shielding plugin is browsing the Web page, the ad that should appear will become a blank page. And now, instead of a OkCupid banner, it says: "It's the most normal thing to have ads here, but you're using the ad shielding plugin like your boss ... Here is a solution: you only need to donate 5 dollars, we will permanently block all ads for you. Yagan did not disclose the value of the project's proceeds, but he stressed that the banner's encouragement brought a very substantial donation, which is enough to make up for the monthly loss of advertising shielding. But Yagan learned a more important lesson-people are willing to support the site directly in cash. "This group of people may be the last person we know to spend money, but they did donate to us," Yagan said. "The finding encourages other Internet matchmaker to" release more products that need to be voluntarily paid, such as app cracy extrudes date, which will request donations if the user goes on a good date. There are, of course, negative opinions, and it sounds like a good point. Huffington, founder and Ceo,paul Berry of former chief technology officer and Social Information management system Rebelmouse, said he liked the OkCupid's initial action plan for the advertising shield, but he did not think it was the fundamental way to solve the problem. Following this subscription model, Web advertising will eventually disappear. He said: "The subscription model is still in the initial stage, how to create, make it valuable, development, are we have to continue to explore." "But he admits that the equivalent of the traditional increase in the industry to make up the shortfall, in this difficult period OkCupid's plan is indeed an innovative way to make up for the goldThe deficit on the forehead.