Entrepreneur Lei: A bowl of millet revolution jobs

"I'm a bowl of millet revolution," said a smiling face at the "trend" salon at Phoenix Technology, Lei wearing black short-sleeved, blue jeans and a pair of brown casual shoes. It's hard to think of an Apple founder Steve Jobs: a rigid black lapel sweater with blue jeans and white casual shoes.

Lei is recognized as one of the most accurate angel investors, he invested in the Lok Amoy nets, http://www.aliyun.com/zixun/aggregation/7113.html "> Van products, UCweb, more play network, such as more than 10 internet companies, In their respective market areas, have achieved the top three positions. But he seems more willing to share his 40-year-old career again. April 2010, started the millet technology, began an Internet veteran in the mobile phone terminal entrepreneurial process.

Veteran freshmen

In the mobile phone industry, Lei like college freshmen, full of hope for the future, some sensitive, but also full of youthful vigor and passion.

Lei himself admits that in the creation of millet, looking for someone very hard, because the hardware field do not know who they are. "Everyone thinks Lei looking for someone is easy, but notice that it's in the software circle." Looking for hardware people, call the past, do 10 minutes to introduce themselves, said I was Lei, I do ... ", he was a little helpless to say."

This is exactly the status of college freshmen, looking around in amazement at the campus, but not very familiar, eager to be recognized as soon as possible, early to become the owner of the school.

After a long period of 6 months, Lei finally to build millet team together, including the former Google China Research institute deputy Dean Lin and many other industry celebrities. The team was initially formed, and the rest was to find suppliers. In this regard, lei once again to eat the "cold shoulder." He put all the domestic first-class supplier knocked all over the door, eventually only one is willing to millet production, which also let Lei still brooding.

Lei, who has made no secret of his cult of jobs, has repeatedly used jobs and Apple as examples in the "trend" salon scene. He also used the Apple iphone (parameter picture proofs) The success of the key to his own millet.

The first is the name, an important factor in the iphone's popularity around the world is the very easy to remember name. Compared to other brands such as the product name of the password, the iphone so that people can not age, different education background, all of a sudden in mind. At this point, Lei very much agree, he named his mobile phone millet. It seems simple, but it contains a lot of considerations.

Then is the user experience, Lei said, millet work 6 days a week, 2 days to collect user needs, two days development, two days test. So, a lot of things are perfect in contact with the user.

Be a job-style person

Entrepreneurship is hard, star entrepreneurship more hard, not only to face the pressure of operation, but also to bear the outside world of all kinds of questioning and speculation. Just like living in the spotlight, every move will lead to praise or scold.

From the LEI began to do millet, the questioning sound is constantly. First, the Phantom of the family CEO Zang publicly shelled the former deliberately close to him, get the secret of the Phantom of the mobile phone, for the use of millet, and then the outside world questioned the supply capacity of millet and marketing strategy appropriate degree.

Coupled with millet relative to the same configuration model to take the Low-cost strategy, it is a direct call Lei is at a loss to make a yell. In addition, there are peers in micro-blog cynicism, so that millet from the advent of the cusp.

But these do not seem to let Lei worry, but also let him play out of retreat. In the trend scene, Lei talk, the success of Millet attributed to user support. "Many people say, millet really have such a fire, is because you did not become rice noodles, you do not understand, millet in fact, with a little bit of return to impress everyone." "he said.

The 43-year-old Internet veteran has been diligent and conscientious in his job as an entrepreneur, from a software veteran to a new hardware student, from an investor to a start-up, to make Lei a step closer to his dream-to be a jobs-style figure.