Entrepreneur Li Shubin: Never accept the gambling agreement

Good happy to buy CEO Li Shubin recently, footwear consumer Enterprises good Lok buy CEO Li Shubin officially released by Tencent and DFJ (DFJ) joint investment in the C-round of financing details, of which Tencent's 50 million U.S. dollars have all been accounted for, creating a 2011-Year vertical consumer field the largest financing record.　　The entrepreneur took only three days, and did not accept any betting agreements. Start a person to complete the site construction "confusedly, I believe most people are like this, why some people incense after success, because do not know why they succeeded."　　"At the financing meeting, Li Shubin said half jokingly," The reason why Tesco can be done is because he is lucky. " However, Li Shubin's business is not always good luck. 2002, after graduating from University of Li Shubin, joined a digital IT company search easy, and thereafter as technical director. 2003, the search is easy to be officially acquired by the Chinese flag patriot.　　Li Shubin entered Tsinghua University to attend graduate school. Search is easy to be China's earliest digital online mall, the peak period of up to 500 million sales, sales in the industry ranked first. At that time, Liu Jingdong mall is just a search easy to a common franchisee.　　If the search is easy to follow this pace of development, perhaps the strong Thunder Jingdong Mall will not appear. However, history does not if, search easily from peak to trough only spent a year.　　2005 years later, the franchisee no longer pay the contract renewal, the management team turnover, the search is easy to recover from. In 2006, under the Feng of the Patriot chairman, Young and confident Li Shubin dropped out of Tsinghua University to be the president of the search for a turnaround. That year, he was 26 years old. Unfortunately, the search has been to the brink of closure, Li Shubin powerless, the last initiative to resign.　　"We have three wrong, wrong products, competitors and business model," Li Shubin in frustration in a deep reflection. 2007, Li Shubin from setbacks, decided to comeback. This time he decided to do online genuine shoes mall good buy, Li Shubin a person day and night to complete the site, the site only two weeks after the sharp-eyed Sequoia Capital found, and put forward investment will. Since then, good music to buy under the leadership of the Li Shubin, the more to do the greater, access to include Sequoia Capital, DFJ (DFJ) and Tencent investment.　　Good music to buy the sales performance also by leaps and bounds, December 2010, a good buy daily average of 5000 per. Financing never accept the gambling agreement "can freely do what they want to do, do not need to be controlled by people," This is Li Shubin understanding of success, but also Li Shubin free character.　　Jeans, a T-shirt jacket an open plaid shirt, this is the most common dress Li Shubin, walking in the streets of the crowd is like a young man, can not see is a company boss. Free and easy Li Shubin in the establishment of good music to buy, the biggest difficulty is due to limited funds, no money to buy goods inventory, no inventory, the user after a single, good buy again to look for brand-name business, store looking for shoes, but the speed is very slow, often no goods, the user complaints, resulting in the loss of users. To solve the problem of no inventory, Li Shubin had to find "usury" to borrow money, until June 2009, he got the first investment of Sequoia Capital.　　Since then, in order to expand warehousing and self-built logistics, Li Shubin also received Intel investment, DFJ Investment and Tencent investment. "Every bet is not a trust, so I will not accept the bet," Li Shubin, no matter how difficult the funding situation, all adhere to this principle, he only accept mutual trust and long-term investment VCs. The C-round financing to determine before, there are a number of VCs in the good and happy to buy negotiations, but the joy to buy only three days to determine the Tencent, "because Tencent's vision is very long-term, in the future will be in good music to invest more resources." "For the listing, Li Shubin frankly listed is the best way for investors to exit, but at present he has not set a timetable for the listing."　　"However, if the future sale of good music buy can make good buy better, also may not be."　　Management small team big dream saying "heads equals", but Li Shubin not recognized, in his management idea, 100 a smelly cobbler also catch up with a Zhuge Liang, the so-called "the Armed Forces easy, one will be difficult to ask", he more value is the use of high-quality talent to do things. So, so far, the whole good Lok buy company only 300 people, and thousands of other e-commerce companies, compared to a lot of streamlining. Among them, the storage link personnel accounted for half, and as an E-commerce company, the technical staff incredibly only more than 20, can not help but surprising. "We are using technology to replace a lot of human costs, and in fact, almost all of the technical work is done by myself before the good buy financing."　　Li Shubin lightly said. But that's it. The most streamlined team achieved 200 million of sales in 2010, and Li Shubin revealed that this year's growth rate will be faster, as the first quarter of this year, the good buy has achieved 150 million of sales.　　Before financing, good happy to buy this year's sales target set at 600 million, after financing, Li Shubin to the goal of 1 billion, his future goal is to do Bai company, like the Zappos in the United States to do shoe electric first, accounting for the entire Chinese shoe sales of 30%, "I personally will not accept their own to do a second company." Strategy does not take the initiative to play price war there is no competition without price war, especially in the acquisition of financing, to Jingdong Mall, when the representative of E-commerce Enterprises also play a big price war.　　Good music to buy in the domestic rival Lok Amoy Network has also been a number of rounds of financing, and often try low-cost buy and other ways to launch a price war. In this regard, Li Shubin that playing a price war meaningless, because the best Buy sales, if the price, the biggest damage is their own. "The essence of price war is psychological warfare, if opponents reduce prices, I will follow a consistent strategy, the price will always be flat with the opponents." A few times down, he won't dare to fight you price war ", Li Shubin said his aim is to stop the price war.　　He does not want to do Liben businessman, price war belongs to thirst, not benign growth, and brand is not willing to, because the brand shoes if sell too cheap, lost the meaning of brand, damage brand value and image. As a founder, Li Shubin is still young, he did not buy good music as the end of his career.　　When asked what field to start, Li Shubin firmly said, certainly not to do e-commerce, may do some more relaxed industry, may be music, movies and so on. "Electricity dealers are not jobs. Li Shubin, half joking.　　(Li Bin) Li Shubin business card Li Shubin, male, born in Beijing in 1980. 2002 graduated from the Communication University of China, in the school during the establishment of the University of China Campus Community Network, in 2003 to participate in the creation of Beijing search and Easy Digital Technology Co., Ltd., as CTO; 2006 to be the president of the search for easy to buy Information Technology Co., Ltd., as CEO so far.