Entrepreneur must see experience 10: Pay tuition fees with other people's money

On the road to entrepreneurship, if you have a list of all the things you shouldn't do, just take the list and you get a recipe for success. In practical applications, such a list would be more valuable. It's much easier to realize that you're doing something you shouldn't do than remembering what you should be doing.

The "father of the business", Graham, often says something like this to encourage the group of young people who trust themselves: "Entrepreneurship is a hard road, but a job that's nine to five is also depressing." There will be endless troubles in the process of starting a business, but not like working in a company, feeling that life and ideals are far away from you. ”

But entrepreneurship itself is not easy, it is more difficult to succeed in business. Many entrepreneurs ask the question: "What mistakes can cause a startup to fail?" "It's a difficult question to answer." It's asking: How can a startup succeed? If you avoid all mistakes that lead to failure, you will naturally succeed.

If this question is viewed from another perspective, the meaning is positive. If you have a list that lists all the things you shouldn't do, just take the list and you get a recipe for success. In practical applications, such a list would be more valuable. It's much easier to realize that you're doing something you shouldn't do than remembering what you should be doing.

Entrepreneurship is already in full swing

Entrepreneurship has become one of the most enthusiastic things in the society today. Executive entrepreneurship, returnee entrepreneurship, media entrepreneurship, any network resources, skills industry elite, all the entrepreneurial as their life's next "big event." This kind of transformation is not only the expectation of the dream, but also a proud "coffin verdict" of his past resume.

How hot is China's entrepreneurial wave now, we can feel it from one side. For example, prior to Zhejiang has pioneered a small business start-up base, and now all over the province of the county's small business start-up base, settled enterprises have reached 7,760, employment 490,000 people, sales amounted to 52.6 billion yuan. From this we can find that more and more people are entering the field of entrepreneurship.

The reason is because of the reform and opening-up for so many years market economy environment gradually mature, to this generation of people than before the number of times the opportunity to say, is small, because if you do not go to start a business is only a part-time job, take a lifetime basic changes are not large, and not much of the wages, and perhaps the day will be Niedergang. Moreover, in this society, where opportunities and risks coexist, there is no guarantee of permanent stability, and wage income is difficult to cope with the growing demand for quality of life, so many people, especially under the influence of market economy grew up young people, all hope to ride the world, set a foundation.

However, compared with the full swing of entrepreneurial passion, the actual statistics on the success rate of entrepreneurship is very cruel and cold. A survey shows that the domestic entrepreneurial enterprises in every 100 enterprises only 20~30 can endure 1 years, and survived 3 years of the enterprise accounted for only 30% of them; As for today's popular college students, their failure rate is as high as 99%.

Failure experience is easier to avoid

Everyone loves to see the story of a successful man--how he overcame obstacles, and ultimately to success, to greatness and great wealth. For many years, people have always adhered to the pace of successful people to learn, the more the better, never give up, even though it seems to be repeated the success of the road and the winner experience, no matter how familiar with the same. However, to focus on success is not the right way to learn, now this concept has been rampant, become a universal social problem.

Jason Cohen, from the Smart Bear software company, sharply addressed the problem: "The only way to learn from the winners is to have unimaginable consequences." It is really easy, simple, and seemingly logical to draw conclusions from data, and in fact, this way of thinking has virtually produced fallacies and misconceptions. ”

Paul Graham, the founder of Y-combinator and a famous angel investor, has invested more than 80 startups, a godfather to the Internet business world, and he is often asked "what mistakes lead to a failure to start a business". Happy families are alike, and unhappy families have their own misfortunes. Paul Graham tries to make an incomplete list of entrepreneurial failures, hoping to help entrepreneurs perceive that they are doing something they shouldn't do, although success cannot be replicated, and failure can be avoided as much as possible.

In Zhou's view, there is not much to succeed in learning, entrepreneurship is to learn to "use other people's money to pay tuition", success is to avoid a trap, to avoid a reef, less make mistakes, or do not do fatal mistakes.

Entrepreneurial people, successful Liao, in fact, the truth is very simple, the world all things, all walks of life have their own laws, because only a few people grasp it. The city of Rome was not built in a day, and most of what we see now is the story of the winners, who have grown up from constant failures.

Pay for the tuition with someone else's money

Success of the success of thousands of ways, you can never learn, but the failure of the cause of the loser can be summed up.

First of all, many entrepreneurs because of the lack of social experience, often blind optimism, not enough psychological preparation. They hurried off on their own taste and enthusiastic imagination. This does not mean that there is anything wrong with passion and doing what you like, but it takes a good plan to translate that into productivity. Before starting a business, entrepreneurs often see examples of success, and the mindset is naturally idealistic. Once you are frustrated in your business, you will feel painfully dazed and even depressed.

Second, many entrepreneurs ' understanding of entrepreneurship remains a wonderful idea and concept. Consumers and investors now value the real technological content of a start-up project, the extent to which it is not replicable, and the potential for market profitability. And for these, there must be a comprehensive set of detailed feasibility demonstration and implementation plan, is by no means only words an idea can let people take the initiative to pay.

Again, lack of market awareness and business management experience is an important factor affecting the success of entrepreneurs. In any field, money is earned by pedestrians. In other words, if you want to succeed you have to find the field of expertise or as soon as possible to become an expert. In the early days of entrepreneurship, looking for an expert may increase the cost of starting a business, so you have to learn before you become an expert. Solution, the simplest way is to select their own business, and then in the same industry to learn how people earn money in the way and process, this is very important.

"Pay tuition fees with other people's money", for this reason, we have deliberately summed up the business is very easy to make 10 mistakes. Today we write the purpose of this group of articles, in fact, is a special reminder, selected are entrepreneurial process will lead to failure elements, if taken seriously, careful evasion, your entrepreneurial journey is bound to reduce detours, from the success of more recent steps.

Failure is not terrible, try to chase

Although we have been emphasizing avoidance failures, it is not something we would like to see if the path of entrepreneurship is so timid and hesitant. Failure is not scary, and even the most successful companies in the world are almost invariably experiencing unsustainable entrepreneurial hardships. Entrepreneurial failure is not the last moment, the failure of the time bomb in every entrepreneurial project is always there.

In a survey of entrepreneurs, 58% of people experience failure. Losers have long thought of the possibility of failure, and 29% thought that even failure was worth the fight, in other words, only 14% of losers didn't expect to fail. 71% of people believe that they will once again to start a business, and more than 78% people vowed not to fall in the same place, failure will not become the shadow of their hearts, the reason is very simple, 57% people think that no matter what, as long as not to give up, there will be no real failure!

In the entrepreneurial road, failure, frustration and discipline is to achieve the ideal stepping stone, but also accelerate the growth of the catalyst. So, find the right direction, careful planning, hard practice, to fly with heart!