Entrepreneur Readme: 3 things you need to know about entrepreneurship

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Recently, a well-known science and technology blog TNW published an article, the article shares the new company exist co-founder Belle Beth Cooper some entrepreneurial experience, exist is committed to helping users analyze the various data related to themselves and provide in-depth observation, the article is roughly as follows:

I know it's hard to create a new venture. I also know that this process is slow, requires a lot of customer outreach activities, and develops what people need. But there are some things I didn't know at first, like the following three things:

A lot of work actually has to do with emails.

A lot of people ask me what the day is like to work in exist. After thinking about it, I found that a lot of work started in the mail.

Throughout the company I am mainly responsible for customer support work, so I need to answer a lot of user questions by email. But I also provide active customer service, that is, proactively find out what those customers need to help improve their user experience.

At the same time, I and my partner Josh also have a lot of mail communications, although we also use instant messaging software, but I will e-mail to Josh to explain my idea of the product, there are some marketing strategies. Josh also replies to many of my clients ' questions via email. In addition, we use the Asana system to manage work tasks, so we receive a lot of reminders.

In addition, many working relationships are also maintained by mail. For example, introduce yourself, organize meetings and other team activities. Of course, in order to give exist publicity, I also use email to contact a lot of journalists and analysts and so on.

There are a lot of similar jobs, so a lot of the work of creating a new company is related to email, even to my technical partner, Josh.

Networking is more like a game

Recently we have spent a lot of time in the circle of contacts, know the importance of it, and have achieved good results. But I found it to be like a game.

First of all, I'm not a big fan of LinkedIn, but I find that if you need to know someone, you have to use it. It turns out that LinkedIn still has a lot of social networking features, that is, different people have different uses, many people will add a lot of people do not know, so a large number of networks does not indicate what the problem.

Then I found another problem, that is, many times, I need to contact a person, this person and I have a very long relationship, I need to contact him through others, and the middle of these people are not interested in our products. So give me the feeling of being a stepping stone, I don't like it. This may be a relationship with us in Melbourne, and if it's likely to be much better in Silicon Valley, there will often be people who take the initiative to help you get referrals.

Getting feedback is harder than you think.

In the entrepreneurial circle encourage people to go out and contact customers directly to ensure that your direction is not illusory. I'm sure the customer's feedback is very important, but I didn't think it was that hard. First of all, if there is a vague feedback request, very few people will reply, so you have to ask specific details. And I think the best way is to let users talk about the whole process of their exposure to your product, so that the user will naturally express, and not feel the feedback. This approach can give you a lot of autonomy to find the information you need, especially when it's hidden.

In short, entrepreneurship is a complicated business, and hopefully these methods will help you.