"Entrepreneur Salon" held Xiaoping to address venture capital

Recently, "Entrepreneur Salon" 3rd in the Beijing University Guanghua School of Management held, the Xiaoping founder, the famous angel investor, made a wonderful speech. In this salon, Xiaoping summed up the likely cause of the failure of the "seven failures", respectively is "marketing for the King", "Team Spirit", "with the bitter must with Gan", "Talent allocation", "expansion such as fermentation, talent such as dough", "expect too high will die" and "unconditional love customers."

At the scene when a guest asked what stage to start up financing the best, he replied "when the project is just started, it will make more people know you, financing would be much easier." At the same time, he also said: "VC is always in the risk and turbulence, in fact, the capital is vulnerable groups, its fate is dependent on the enterprise." Of course, even if the success rate is very low, but as long as there is a Facebook, can let all entrepreneurs and investment people crazy, this is the human eternal spiritual pursuit. He wished he could cast a second Robin Li. Robin Li focused on the search engine, so that Baidu only 10 years of time to achieve the present brilliant.

Talking about marketing, Xiaoping said he once cast a project that initially looked "likely to overthrow the new Oriental", a company founded in China by first-rate talent at America's leading business school, with the goal of launching a platform that would meet 10,000 people at the same time for online English learning, and only 15 dollars a half-hour.

"The company's technology and products are pretty good," Xiaoping said, but the CEO has not found a local marketing staff, "good products are not sold", has been stagnant. Xiaoping that the current entrepreneurial environment is a lot of customer choice, not marketing, not good to let everyone know you, it is likely to fail.

"Marketing for the King", Xiaoping that this is the objective reality of the Chinese market. As a result, he prefers marketing companies. This includes some new oriental competitors and the education industry's up-and-comer, in this salon, he also brought up the study and thought and learn one by one.

Finally, Xiaoping remind entrepreneurs, before each financing must talk with Angel investment, always have to have a controlling power, if can account for about 40% of the equity will be more reasonable.