"Entrepreneur" Special planning: The legacy of the electrical business

"Electric business in the winter," a surge of electricity traders in the East dead water, capital Amoy hero.　　　　is the success or failure of the empty, electric business is still in, several times sunset red. Advertisement Express Jiang Zhu, accustomed to see the sale of goods.　　In future, if the business encounters, the electrical business heritage, all pay a joke.　　"Bleeding" electricity Shangwen/This newspaper reporter Lu Xucheng periodically "bleeds", this is the entrepreneur difficult to escape the destiny.　　4 Years a reincarnation, since 2008, another round of "bleeding" began, 4 years ago is a video site, this time to the electricity business. "Some companies are going to fall, including mergers and acquisitions," he said. I know the valuations of many companies, to be honest, to reduce the 20%-30% is already very good, some companies even lost 50%. "Former Jing Dong (Weibo) mall vice president, now hundred Li Group's company's website excellent purchase network (Weibo) chief market Officer (CMO) Xu in the interview with the" entrepreneur ", confirmed that this round of the electricity business shuffle," they basically have to ensure their survival first, in the valuation of the game is certainly at a disadvantage. " "What does it mean to value 50%?" One industry personage explains: For example, a certain electric business enterprise valuation 200 million U.S. dollars, in the first half of 2011, an investment agency to 40 million U.S. dollars, accounted for 20% shares, if the electric business enterprise valuation 50%, then only 100 million dollars, invested in 40 million U.S. dollars only value 20 million dollars, "The investment manager who voted for this project is expected to be out of work," he said, 20 million dollars. "Investors and the founder will be around whether to continue the financing of the fight:" The low valuation "bleeding" continued financing means the failure of investors upfront investment, not low-cost financing enterprises may not carry the collapse, the investors lost their money ... And some of the investors who want to lower the price of the investment (institutions) naturally want to pick up the cheaper the bigger the better. This is the end of the 2011 "Electric Business Scam", "electric business in the winter" and other reasons for the failure of the electricity quotient. Apparel Electric Quotient Survival Index foreign Trader Survival Index comprehensive electric Quotient survival index life Service category and group buying electric quotient survival index group buying electric quotient survival index can be said, just stepped and also stood in the continued financing doorway of the electric business enterprise, has the right to speak and the initiative to the capital. These enterprises are no more than four way out: 1. Alongside the Giants, the heart is sure, fully borrow the power of the giant's financial resources, manpower and even management experience, gearing up, want to take advantage of the opponent weaker machine to give a fatal blow, laugh proud of the lake. The challenge, however, is for the founders to not be "assimilated", "overhead" or "fully digested" by the Giants. Group Buy station F group alongside Tencent, the United States Group Network (micro-BO) alongside Alibaba (micro-blog), the two in the field of hegemony intensified.　　There are footwear manufacturers good lok buy, travel electric business with the network, luxury electric Shangkolan diamonds are also in the capital after the investment, in the cold winter, bucking the trend, soared. 2. Money is hopeless, only through emergency downsizing, contraction front to greatly reduce costs, mobilize all resources to make money, the result may be the endIn the difficult to survive, but under the attack of various forces, has been helpless to fall out of the line camp. Regiment treasure, full, 24 coupons, the Dunhuang net may be this ending. There have been gory cases in the video industry before: 56 Network (micro-Bo) in early 2008 also with Youku, potatoes showed pillars, but before the financial crisis did not get large financing, opponents got, Youku, potatoes in December 2010, the August 2011 listing, and 56 net in Sohu Video, odd art video,　　Sina Video and other giants under siege, reduced to the industry's third camp companies, had to 80 million dollars in September 2011 to sell Renren (Weibo). 3. Low prices sold to large companies, the founder fled the abyss of misery, the result may be the enterprise in the process of integration by large companies, people think move, how a "disorderly" word. Department Store electric Dealer No. 1th Shop (Micro Bo) 80% stake sold to China Peace, and then with Wal-Mart "Cooperation", Mai Lin sold to Sina, Macaulay is not founder Beichun (Weibo), and the 1th store CEO Gege Although still in power, but the media have speculated that its departure is only a matter of time.　　This precedent is not without: by former Sohu editor-in-chief shanyou (Micro Bo) single-handedly founded 酷6网 (Micro Bo) has been ranked video site industry top three, November 2009 to about 45 million U.S. dollars (public reports) sold to the Grand Group curve after the listing, Shanyou and other core team has left, 酷6网 also a transformation, the controversy continues. 4. "Deadly" listing. In the second half of 2011, handle, litters group (Weibo), Fank want to be in this round of capital before the cold winter IPO, in the end because of the stock by hunting, shorting and other reasons can not be, their fate will also change: Every customer may end up selling to Jingdong or Alibaba; handle, litters Regiment rely on "heap people" Rob listing, "Chop people" Also become the first decision to make after the failure of the IPO, the ability of their capital and resources to be able to fight again.　　The story of potatoes and Youku is likely to play out in the electric business: the same video site, the strength of the same, the same at the end of 2010 to apply for the IPO, Youku was listed, the market value as high as 4.3 billion U.S. dollars, and potatoes until August 2011 only listed, the market value of only 725 million U.S. dollars, After 2011 years of elimination, China's electricity business has basically formed Taobao (Ali) platform, pure business platform, Traditional electric, group buying four forces separatist pattern, Taobao, Beijing-east, Suning easy to buy (micro Bo) and the United States regiment initially laid their own leading position, they are the real winners.　　And the electric business enterprise that falls behind them, the capital is tied hands and feet, after more new strength player enters, will face serious challenge. "Electric dealers" constantly, "bleeding" more than. This may be the main theme of the 2012 electric business.　　Hopefully, we guessed the beginning and couldn't guess the ending. Jingdong Mall CEO Liu (Micro-blog): Some people lost 9 years just to make money on the said electricity dealers should not be operating loss, some of the loss ratio of nearly 10% also scold the loss of the peers should not burn money;The value of struggling to sing bad electricity quotient, some people know nothing about the electrical business but posing as experts questioned the electric business model Bo eyeball. The above 4 kinds of people are liars! Electric business peers don't be afraid! Bury your head in the work! A business model that brings convenience and money saving for many netizens will not fail!!! (December 12 12:24 from Sina Weibo) sent the founder of Kongkong (Micro-BO): Good multimedia friends asked me how to see VC scold electric business entrepreneurs do not think how to profit, you know the money to make VC. I sigh three: 1. Investment this matter, not all is your sentiment I wish, can also overlord? Really cheated, 2. Even if you take a lot of money, the entrepreneur takes only a low salary, 230,000 monthly salary? Unless there are sneak. 3.2012 should be some investment friends will be very embarrassing! (December 16 12:06 from Sina Weibo) previous page 1 2 3 4 next page