Entrepreneur Xu Huan The water man behind the electric dealer

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

Business Card:

Company Name: Beijing Total Network number of Business Technology Co., Ltd. (formerly: Beijing Union Hui Tong Technology Co., Ltd.)

Establishment Date: 2005

Founder: Xu Huan

Company website: http://www.aebiz.net/

Team Size: 100+ people

When e-commerce to the speed of Chichori into the "trillion" unit of the era, so that many traditional industries in the experience of great pressure at the same time, more sense to make up for their own development of the short plate of urgency.

Insight into the offline enterprise "net" eager demand, the Beijing total network number of Business Technology Co., Ltd. (hereinafter referred to as: The whole network number of companies) came into being. This is a telecommunications, radio and television operators and enterprises to implement E-commerce to provide the whole solution of the technology-oriented companies. The company has successfully landed on the new Sanbanxi on December 21, 2012.

(figure is the founder of the whole network Xu Huan Pictures Source: Venture State)

"Chuang" What?

More than four years of work experience of large companies did not grind flat Xu Huan the enthusiasm and impulse to venture. But quit his job to bite he did not think about what to do, really let him determine the direction of entrepreneurship also from two small things to talk about.

According to Xu Huan recalls, the first thing was when a friend wanted to do a website for electricity, because do not understand technology, then find

To him. This mall on the line after the operation is very successful, friends through the site every day of water from 20,000 to do 200,000, in accordance with the net profit of about 10%, the friend every day from the initial 2000 dollars to the later 20,000 yuan.

The other thing is inspired by a client who does a telescope business. Xu Huan told reporters that the customer is based on the sale of telescope-oriented customers, in the forum earned 10,000 yuan to taste the sweetness, he hoped Xu Huan help him to do an online mall to broaden sales channels. This mall on-line, this person makes a lot of money, later this customer went to Nanjing to buy two ships to do the shipping business, of course, this is something.

See others through their own first-hand to build technical services to earn pots full, Xu Huan began to think, why they do not have their own adept, easy technical advantages for those who do not understand technology to build a technology platform it? Think of the Xu Huan of the gem is gradually clear up here.

Everything is difficult at the beginning. It is far more difficult than imagined to begin to implement the direction of entrepreneurship. Start-up early because there is no resources and connections, so every step is very difficult to go. One of the things that impressed Xu Huan was that in a cold winter, I went to Qingdao to talk to a client about the project, and because the client was not quite clear about his real needs, the specifics of the project were not finalized. In order to get the project, the cold winter Xu Huan and another co-founder and back and forth to go to Qingdao, but eventually the project did not talk about. At that time, Xu Huan asked himself: if there is a similar situation in the future, to go or not to go? He was quiet and thoughtful and thought about the answer: he had to go.

In addition to the fatigue and frustration from outside business, the living conditions of the start-up staff are slightly more difficult than those of other companies. He gave a small example to reporters, start-up in order to save costs, the company can not provide employees with bottled pure water, can only pour thermos in the water to drink, team members once envied staff can drink to bottled pure water. Although they run with cavity blood on the entrepreneurial road to success without as much as possible, but this small demand for the company at that time stretched near luxury.

Bitter。 In the beginning of the venture across the road after a difficult dangerous shoals, the company with a good reputation and credibility finally ushered in their own spring. With the increase of the project, the development of the company is getting on track.

Assisting traditional enterprises to cross technical barriers

As some people expected, E-commerce in 2005 years ushered in a new round of explosive growth, with the Taobao, Cat, Beijing-east, etc. as the representative of the Electronic Commerce website transactions are constantly refreshed, more and more traditional enterprises began to the field of E-commerce ready to get up.

No matter how adept in the field of their own, but for most traditional industries, "net" E-commerce has become a bit powerless. Coupled with the rapid development of e-commerce at this stage, traditional enterprises to build a system of electrical business is no longer limited to the establishment of an official website so easy. Web page UI design, ERP system, member management, data interaction between systems are also testing a technology-oriented enterprise's technical bearing capacity.

As the first batch of power E-commerce service providers, relying on a series of powerful, safe, easy to expand the Java Platform products and application tools, the entire network several business quickly in the industry to establish a good reputation and reputation.

Different from many industries to divide the user groups of companies are, the total number of users of the network mainly locked into the four categories of groups. The first category is the business-to-business, consumer enterprises, such as the enterprises they have served in the United States, such as wine, insurance and other enterprises; the second category is operators-oriented enterprises, such as mobile points mall b2b2c-type enterprises, the third category of enterprises are business chain models of enterprises, most of them throughout the country have branches and stores, However, there are differences in different regional business models; the fourth type of project is based on High-definition television development of STB services, this kind of service technology is currently in the forefront of the industry.

At present, the company has gathered a good profit, wine, the United States, the United States Group, the National Grand Theater, SKYPE, Suzhou Mobile, Jiangsu Cable, song Hua cable, such as hundreds of different areas of the enterprise. 2009, the total number of dealers won the "First Chinese E-commerce Culture festival" issued by the "e-commerce Social Responsibility Award."

Entrepreneurship is a mindset

First contact with Xu Huan, he gives the impression is self-confident and introverted. Xu Huan told reporters, entrepreneurship before and after the biggest change he brought is the change of mentality. Before the start of the Xu Huan is a heavy game enthusiasts, then he spent more than 4 hours a day playing online games, entrepreneurship after he changed a lot.

In his own words: "I play business as a game, so I do not feel pain on the road of entrepreneurship, but rather happy." "He thinks that a person, whether they are starting a business or choosing a career, do not force themselves to do things they do not like, otherwise it is difficult to do well, if you can not choose, must bear words, you must change the mentality."

As the company continues to develop and grow, the total number of businesses in Wuhan also opened a branch, the reason to choose Wuhan as the company's second "base" mainly based on two reasons for consideration.

The first is because there is a large number of universities, as a technology-oriented enterprises, in Wuhan, the University of the gathering place can be very easy to recruit the right quality talent. Another reason is that the optics Valley of Wuhan is like the Silicon Valley of the United States.

Xu Huan told reporters that the company in Wuhan has bought the entire floor as the company's office location, in the accompanying facilities, Xu Huan hope to make the supporting part of the employee's living place, this can reduce the life pressure and cost of living, so that employees can devote themselves to work.

Successful landing of new Sanbanxi

"On the end of the Mayan world, we landed on the new Sanbanxi market." Xu Huan to reporters. 2012 's June CITIC Investment initiative to find Xu Huan, hope to be able to recommend their landing new Sanbanxi listing, after understanding the specific situation of the new Sanbanxi, Xu Huan feel that this is a good thing will gladly accept.

After reaching a preliminary intention, the total network number of companies to accept CITIC Investment 1 months of rigorous assessment, the scope of the assessment involves the company's industry, development prospects, technical strength, such as a series of reference indicators. After in-depth understanding, CITIC investment and the whole network number of businessmen finally finalized the intention of cooperation. From initial contact to final cooperation finalization, the whole process took less than half a year.

From the company since its inception, Xu Huan that there are two things most complacent. One is the low turnover rate of his early start-up staff, which makes him happy. Another is the company since its inception has not introduced a penny of the venture capital, with the founder of Xu Huan's words: "We are hammer brick knock out."

The reason why not to introduce foreign capital is because Xu Huan saw some companies, although the introduction of some venture capital, but did not achieve the desired development effect, conversely, the company's ownership structure diluted very serious, which in the long run is not conducive to the company's long-term healthy development. But he does not think that the absolute bad, but the domestic VC most of the more quick success, coupled with the software industry research and development cycle is long, so has not been found suitable VCs.

From a lone man to the present size of more than 100 people, the entire network of several business has gone through 7 years of development. From the original confident and introverted technician, to the boss of today's public companies, Xu Huan has achieved a perfect role transition. For the company to seek faster and longer-term development, Xu Huan long time to find new opportunities and challenges throughout the country. Although every day will be occupied by most of the work, but he is still pushing himself to squeeze in busy work every day, and constantly study the law, finance, management and other new knowledge to enrich himself, he thinks this is a business to seek to develop the founder must do.

When you think of the most memorable things on the road to entrepreneurship, Xu Huan's answer to some unexpected: "In February 2009, I went to Nanjing with a partner to participate in the mobile Points mall bid, halfway home to call, but I did not answer, then I know is the wife that day the child, finally we bid success, it is a good day." Voice just fell, Xu Huan added: "Although I have made some achievements in my career, but I owe my family too much, I am not a good father." ”

Entrepreneurial rush Seven, get some, lose some; sometimes success, sometimes failure, some people come, some people go; anyway, through the continuous learning and experience, in the road of entrepreneurship! (text/Wang good)