Entrepreneur, you must know who your products are sold to!

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12 Floor, Block B

Talk to you about a project, the project is actually early can not be early, not because of the beginning of the reason, in fact, the project has been operating for more than a year, but when it comes to the team, there are only two founders left.

I came across the entrepreneur at the beginning of the year and discussed the project with him in a total of about 20 square meters. He is doing acoustic communications, mainly communication between mobile phones, just like Bluetooth, but not like Bluetooth matching. I've always been interested in the field of communication, which is why I've been talking to him about the project and I'm still very impressed.

The entrepreneur took out two phones and showed me his "products", or the prototype is more appropriate, there is no formal interface, only one input box, in one of the mobile phone application input arbitrary information, press send, another mobile phone application through the sound (ultrasonic, people are inaudible) captured the information, Then displayed in the Display box, in terms of technical principles, the demo is successful, the difficulty lies in the information loaded into the sound after the modulation and demodulation part, especially the design of interference filtering. Only if from the product point of view, still far from the point of being able to sell out, I asked him how to make money, he said do not know, even do not know who to sell.

I asked him why only two people, he said that the original recruit three or four people, are doing development, research and debugging, finally the acoustic communication to achieve. Only later one is not see the development of the company in the short term, the second is low, so after the year has never come back, so only two founders, not much money in the pocket, guarding the company, contact other business to maintain the operation, is currently helping people develop instruments of the mixer.

This kind of situation of the company in fact a few, just wish although beautiful, reality is always cruel. From what I talked to him, the entrepreneur didn't have a clear idea at the beginning, just ran a vague ideal Chi chi. For this project, entrepreneurs only realize the impulse of acoustic communication, and do not know how to make money after implementation, it is very fatal, the result is that the project has been in the prototype stage. That's the easiest thing to do with a tech entrepreneur, people who have not done the technology have a hard time understanding the supernatural excitement of what they do when they actually achieve the function of cow B, even if it is sometimes exciting to write an efficient script for days, although the script may never be used.

Later I gave him some advice, of course, relying on investors to point out the direction is not reliable, I only know the approximate, do not really understand his things. So I emphasize that the advice I give is just a brainstorming of personal contributions, I said that communication technology is a low-level technology, on which you can derive countless applications, instead of thinking about what to do with their own applications, it is better to package your technology into a library, so that people who want to do the application to help you think. Take part in the activities among the entrepreneurs and perhaps find opportunities for cooperation.

There are a few things I didn't say, communication technology is very important to the standard, we usually contact the communication technology, such as Wi-Fi, Bluetooth, Zigbee, Ethernet, and telephone, watch TV, these technologies are all international standards, because communication is required interoperability. Start-ups themselves create a communication technology (sonic Communication has long been available, but the company is clearly the design of their own format), without the support of large companies to be big really difficult. But if his technology is not used for interoperability, there may be room for survival. For example, micro-letter shake function, to network to achieve, if the use of acoustic communication, it will not only get rid of network restrictions, but also more real-time.

This era, is not behind closed doors of the era, before building a car, you have to ensure that the car can sell out, or you create, maybe just a model.