Entrepreneurial experience, I experienced the pain!

Abstract: "Editor's note" the author of this article is 12 floor June, starting in the micro-letter public Account B Block 12 floor (id:b1-12f, thank Lou You @ White Peak very rice to participate in finishing, @ Floating a willow touches finalized). Yesterday Turman Smart watch founder Dichain guest 12 Floor micro-share, give

Yesterday Turman Smart watch founder Dichain guest 12 floor micro-sharing, to bring us a lot of real money can not buy the entrepreneurial experience, especially his experience of those pain, for entrepreneurs, the experience of setbacks than anything else to be valuable!

= = The pain I've been through

1. Why a smart watch instead of something else?

I majored in electronics in college, after graduation in the television station after a few years to go to the communications industry, very early began to be interested in electronic products. 04 came out of entrepreneurship, 11, the establishment of the Cayman Hundred, before the watch I have done a lot of products around the phone, such as headphones, speakers, multiple screen interaction, mobile power and other mobile peripherals. In early 12, inspired by AB two friends, I decided to start making smart watches. A why not make a terminal that is easier than a mobile phone to control your products? b I do is the golf app, I hope I can help him to do tracking golf swing posture Accessories, so the watch is naturally become my choice.

At that time a lot of things have not realized, always feel as long as the money in place can be all right-products will not lose to international brands, production, sales can easily handle. As a result, we have many problems, such as the lack of software and hardware, such as the lack of resources of the processing side, as well as the lack of understanding of industrial design and so on.

2. The pain of money

When I founded the company in 11, I still wanted to be a consumer electronics brand, around the two friends know I have to do is to vote for the money in, we do not have any concept of capital, four people together 3 million started, I and two other friends 900,000, my classmate NonBlank man 300,000.

At the time we expected to be able to do it in just two years--but it was obviously an overconfidence in the experience of past startups. With the experience and accumulation of their own past to hit the bottom, in fact, 8 months without money. With the partners, we dare not put into the industry, that the chain is very long, far from our imagination is easy, so unwilling to continue to invest money.

But at that time my own company in Shanghai, Shenzhen, Beijing, there are still people, it is not easy to direct funds to come over. Talk to everyone, a man lent me 500,000, lost my money in place, paid the payment, only two months, once entered into the production chain, the money is really not enough ah, the most important is not as good as the original forecast, the channel to pressure money, suppliers to pay cash, I put the Shanghai and Shenzhen company shut down, began to use my own money turnover, at the same time carried out 5, 6 products, capital consumption is larger.

3. The pain of the supply chain

Parts of the surface including glass and TP, Glass made of curved, and to large-scale production, grinding problem is very large, I find a lot of factories are uncertain, and finally with the glass injection molding process. In addition TP is also a very difficult work, the traditional ITO can not achieve bending.

My idea at that time, if Foxconn is uncertain, I went to the jump, looking for the TPK did not fix, forcing me no way, (as a start-up company, how can you pry Foxconn?) Had the honor of meeting with Foxconn executives there are two hours of communication, I put my thoughts on the smart watch a brain poured to him, he asked a lot of questions, but, I really did not know his position in Foxconn, so also unscrupulous, I think it should be the passion infected him.

We are not enough to predict the difficulty of production, do not give ourselves a buffer, the factory situation when there is no response, in fact, the factory situation in the supply chain is a very common problem. Foxconn did not expect such a small thing to be so difficult. I personally made a big mistake and apologized to my marketing staff yesterday. I always think that as long as they spell, will be able to deliver on time, but the hardware is so, can not be confused. The good rate does not come, you take the knife neck, also nobody does. Yes, we don't have enough experience in big production.

4. After-sale pain

Pre-sale is a new thing for us, not enough preparation, time and commitment to let us pressure Alexander, I am not willing to compromise the person, but in this product has made too many compromises, for example, curvature, such as the thickness, such as batteries, etc., three months night and night dry, and finally made the product, but in customer support, After the sale of the big problem, this is a fan of no experience of the fault.

For example, customer service closed-loop process, any professional customer service needs to have a complete closed loop, we thought that sent the message, even if the end, not tracking the final customer feedback, in fact, the message was rejected, SMS was blocked, of course, there are customer service personnel negligence, customer service if it can not form a closed loop, the risk is very large, The satisfaction survey is the last link,

Other experience share = = = = = =

5. Highlights of the product

I personally think a bright spot is more suitable for start-up, comprehensive for the start-up team is difficult, well, but the direction can not be wrong, the direction of the right, the implementation of good, do not be afraid to make mistakes, (as for Turman products) I think if I have a color of the watch is difficult to pull out Should be a local bright spot.

6. Core Competencies

I think a few aspects, the first I understand the communication technology, and secondly, I love and sentiment of consumer electronics products, third, I like drilling, do not give up, adhere to their dreams do not give up, no matter what problems encountered, what difficulties, dare to. And then I never leave the team, this is a very attractive group of people, a week can add four of people all night, three consecutive months without pay to hold a group of people still adhere to.

7. Market Promotion

Before the positioning is relying on the media and Friends circle. At that time, we are shocked by the results of mobile phone micro-letter is maxed, (subscriber number and service number) combined, the number of subscribers to high frequency, service number arrival rate, subscription is folded up after the effect of a lot of discount, so important with the service number.

We still do not have the ability to select users, this is not necessary to choose, but the current group of friends are still in the line of senior people more, the content is very important, in fact, the main is a good product. Pictures, copy, do not push good, do not rule out to letters with friends, not friends do not turn, we are very busy. Tell me, the relationship is not a good problem, control a good rhythm, don't let a friend annoying, and life friends dealings is a truth, slowly groping some laws.

8. The team

We design about 6, 7 people, circuit design 5 people, software more than 20, three institutions, crafts, quality control, supply chain there are seven or eight, the other is the market, operations. Of course, continue to recruit, if you have good people can recommend to me (mailbox wangwei@to mo on.cn).

Partners are introduced by friends, the management team are basically from the engineers and the work of people promoted, I do not like the airborne. With his work so long people more understanding of the characteristics of doing things, character, human potential are very large, and slowly cultivate all have opportunities. My interview is very irrational, mainly look at entrepreneurial attitude, moral character, attitude first.

9. What kind of company do you want to be

Really want to do a small and beautiful company, like Apple insist on design, like Google Dare to innovate, freedom, with a craftsman mentality to do products, do the company. (As for product line) Haha, this is a bit sensitive. I think for a long time we'll focus on smart watches.

10. Wearable Prospects

In fact, rigid demand can also be cultivated, wearable will provide an unprecedented interactive experience, mobile phone I am afraid it is difficult to do, for example, we are now a big hot smart home, I do not think that the intelligent is a remote control mode of change, should be more intelligent machine than people, data collection looks wearable advantage is We are in the development of body sense and voice control applications, this application scene a lot, such as to call me to hang up, raised to answer. Use voice to control home appliances. Health will be a particularly important application to wear, and we are all trying.

11. The success of the pre-sale

Because of the right climate: the release of Samsung Gear, geographical location: Micro-letter such a good platform; It's all written by us, including my partner.

12. Official External Sales

In fact, we have not officially external sales, we also know that we still have a lot of goods did not hand over, before the circle of friends to book The 2W goods have not finished. Now also in the optimization of the product phase, if not an accident should be March down to the next line, then the hardware and software should be a great change.