Entrepreneurial easy to promote difficult, and the line and cherish ...

This article comes from an entrepreneur's anonymous contribution, narrated that oneself leaves a business, starts from the zero to do the app promotion, has experienced each kind of promotion way, and has evaluated each channel's effect according to own situation. Can be a beginner starter article.
I also did 2 months APP promotion, feel that their promotion is very unsuccessful, anonymous spit a slot, we help analyze the next look at what I do bad.

Before this I mainly do website SEO, microblogging promotion, never did app promotion, April when friends made an app, invited me to join the venture, mainly responsible for the promotion of the app. I do not have any experience, the heart has no bottom, do not know how this thing pushes, but because old friend, bad refuse, can only promise to come down to help, just oneself also study under.

Friend this APP is on the April test online, May mid-June is officially online, up to the present 2 months, there are 100,000 download users, I each open a variety of scientific and technological media, see almost all is a certain application 3 months 1 million users, on-line six months 2 million, on-line one year 5 million users, I have to scare the urine ......

These 2 months were tested in 5 places-Weibo, watercress, micro-letter, Android application market, App Store. As the budget is not enough, these promotions are largely inexpensive, presumably as follows:

Weibo promotion

My own microblog and a few of my friends ' tweets add up to 300,000 real fans, these 2 months often to the APP to advertise, forwarding over 10,000 of the micro-blog has 3, forwarding over 100 of the micro-blog has 60, micro-blog to bring the download conversion rate of about 10%. A 10,000-time tweet, bring the APP download volume of about 1000, and my heart is overdue the gap is too big. Later asked a lot of fans, because most of the fans are students, part of the answer is no WiFi, part of the answer is not strong demand, and then I will be focused on the evening after 9 o'clock, the effect is better, download can be immediate, but the conversion rate is about 20%.

Watercress Promotion

I wrote a few in the Watercress novels, the highest one soft text replies more than 10,000, there are a number of soft wen reply also more than 3,000 times, conversion rate is worse than the usual download more than 500. And then find these replies to do a survey, a lot of people reply that soft wen too long, see the APP name does not feel this is the focus, there is no download, at most remember the name, it seems that I implanted soft writing is too bad. Later, I directly in the soft text of the APP in the screenshot, download and improve a little bit, but also a little bit.

Micro-trust friend Circle Promotion

I don't have a micro-credit public platform, because I did not pay attention to a few micro-trust public platform, I feel this promotion is not reliable, but I have a micro-letter private number, I have a personal number of friends have 8,000, and later caught the micro-envelope to kill micro-signal large, I was blocked can not add friends. I mainly in the circle of friends to promote, send a circle of friends, APP downloads in one hours can increase about 500 times, so I insist on daily hair, 2 months, almost 8,000 people have downloaded the app. It seems to insist on marketing to a user more than three times, users will accept ...

Android Application Market

First--see application Bao said once an application in his home starting there are 600,000 downloads, I'm going to apply for an application treasure first, starting that day I spent the whole day in front of the league, watching a day of friends, Andrew download more than usual day ... 300 ... I really did not lie, is 300 more, one is not many ...

With the disappointment of Tencent, and applied for the first Millet application store, this slightly rely on, starting to give 4 days advertising, 4 days total Android Download 8000, and then I applied for 360 first hair, Lenovo Music Store starting, the effect and application of Bao no difference, miserable, no longer believe the starting. Made the application of the market starter list for your reference.

Gift Package Lottery-This is to spend money to buy prizes, I finally persuaded the company to take 15,000 out to buy prizes, and 3 applications to do the lottery, but the results and no money for the first effect is similar, I guess the company will not give me money to do promotion. Also made an application store gift bag Draw list for your reference.

Brush volume-Open the application market of Android, the top of the application, download is tens of millions of millions of, the basic is the amount of brush, in addition to millet and UC application stores, all domestic application market can brush, the current brush volume of the price is basically 10,000 a quantity of 40 yuan. At least 1 million of the amount of brush in order to rank in the category.

Of course, Andrew also has a brush list-400 yuan/day, 7 days from the brush, not into the general list, into the hot list or soaring list even if, brush and brush list all need to pay, I dug a 500 of the Baidu application inside the download amount of brush to 200,000 ... Oh ... I guess I can cheat a lot of laymen ...

Add suffix--at first I applied the name is 2 words, not even a suffix, then I added a suffix after the name, of course, the word is certainly hot keyword, added suffix, it was the next day began to download the volume quickly increased by 50%. From now on, I am studying suffix, but 360, Baidu, pea pod, application bao These four application market are not allowed to add suffix, can only be added in other application market.

APP Store Promotion

Find categories--first I put apps in social classes, hard in micro-bo and watercress push a few days, and finally stable in the classification of 160 or so, the results of Apple's classification only show the top 150, I did a few days and no way to stabilize in 150, simply changed to the tourism category, the results immediately stabilized in the top 150, The current stability in the tourism category of the top 120. It is estimated to bring a little bit of download per day, if you can squeeze the top 50, it should be able to bring a large amount of downloads.

Name--I've studied the top 100 social charts, many of the top apps, they all have one thing in common: The app name is followed by a bunch of vulgar words, such as loneliness, singles, dating, Strangers, marriage, love, sexy, passion, Blind Date, sister, beauty, and other words that stimulate male hormones, So I also added after the APP name to pick up the sister, the result ranked immediately rose 20, you do not say, really effective ...

Apple Brush List-because the company's budget is tight, I did not pay to brush the list, just understand, such as the current game, social, tourism three categories in the top 20, almost all by brush list brush in. Brush into the list, on the dimension list, the top 20 categories of the first fee to 50,000, the cost of the budget at least 20,000. The top 100 of the free list, the cost is doubled several times. Now the top of the list are using the integration wall, I think the AU has meters in the stuffy sound fat.

This 2 months down, personally feel the best way to promote or should concentrate on the use of the strength of the market to promote, other micro-blog micro-letter to do brand promotion is also good, download conversion rate is too low. Personal biggest sentiment is, must make the product to do well, lets the user take the initiative to share the product to the Micro Bo and the friend Circle, the promotion is easy, this is also the real can bring the download quantity for the long time free. Finally, I also think a will not boast will not brush the list of promotional staff, certainly not good staff.

Entrepreneurial easy to promote difficult, and the line and cherish ...