Entrepreneurial hand tour Company "Hug Regiment" find the Way

Thematic co-ordination: New Express reporter Hong Wen: New Express reporter Guo Xiaoyan no doubt, 2013 is the hand tour market outbreak of a year, in many online games giants have not had time to awaken, the Chinese hand tour market has been in the small start-up companies to create a variety of sales income of 11.24 billion yuan. This year, a gun and red hand swim a lot, take this gorgeous turn of the team is also a lot of, but there are no lack of shoddy cottage hand tour. 2014, accompanied by the "small white" player's departure, the strong presence of online games giants, entrepreneurial hand tour company will become more difficult. March 1, in Guangzhou Pazhou complex held in the 2014 International Games Expo, a seven-bend in the hall in the small meeting room, by "hand to swim that thing" sponsored by the mobile Game Developers Conference, a group of hand tour start-up company CEOs are "holding Regiment" to find a way out. "Small white" players less, sophisticated players are demanding more and more high 2013 is the hand tour market outbreak of a year, China Mobile game market Real sales revenue of 11.24 billion yuan, an increase of 246.9%; The number of users reached about 310 million, and its rise compared with 2012 to 247%. When a number is too large, perhaps it can only be a number for you, such as house prices, 40,001 square meters or 50,001 square meters are not the same feeling. In contrast, the PP Assistant COO phase Liven Given the contrast data is even more alarming, the beginning of 2013 to the current changes are quite large, last year, the first single product 1 million is a good product, but by the third quarter of 2013 to be counted as qualified products. He expects the size of the market to be around 30 billion this year. He believes that the problem of homogenization in the market is still too serious, "or must have innovation, not necessarily the idea of the innovation, at least technically innovative." "This year the big game company came in, casual do a hand tour are" burning money "level, such as the portrait of the illustrator to explore Guilin landscape and then implanted into the game, such as high prices to hire Zhang Yimou director of the Art Guide to Design hand tour, and so on, are tens of millions of degrees in the creation of hand tour. In this case, it is not possible to rely on Shanzhai to attract gamers. More important is 2014, basically can and small white player say good-bye. The emergence of sophisticated players directly lead to the quality of hand travel products must be elevated. Dream Hand Tour Vice President Huang, to the founders of the proposal is more specific, large to the smooth sense of the game, the choice of background music, small to RPG game characters talk when the dialog box conversation, or even an enemy was killed after the blood splash feeling, etc., if today still only "barcode" What to show blood can only say a sentence "weak explosion". The year of "tyrants", copyright can not afford to do "2014 is not so much more than the year of RPG is tyrants year", The Leopard Wind network Vice President Liu up the topic of the heaviest, "2013 Top ten end of the tour manufacturers have all awakened, the simple play will certainly not work, the next path should be how to go?" Liu that the issue of copyright at the beginning of this year hashas become a hot spot, everyone is talking about copyright, no matter "where the father goes", or "where the yellow people go" are relying on the advantages of copyright instant attracted many players, but for small companies do not have the power to buy copyright, more tragically, the martial arts category of copyright has actually been swimming and the perfect partition finished. Liu's view is that since there is no "burning money" the ability to buy copyrights, it is better to nurture their own copyright bar, "At present our company has applied for five copyright, has registered a trademark has a dedicated team to do the writing of non-profit novels." It would be hard to do this, but there is no other choice ... "to seize the overseas market: the" Tianlong Eight "change to" Hobbit "bar! Outward development is the domestic hand to swim in the Red Sea in the struggling start-up companies are another way out, but for unfamiliar foreign markets, the courage to go out of the enterprise is not much, in fact, it is not easy to go out, just like foreign enterprises do not understand the Chinese culture, simple translation after the introduction of the Chinese version, Such a hand tour is often less than the domestic hand tour company's Shanzhai goods. For domestic hand-tour developers, the same problem exists in the domestic popular fairy, the Three Kingdoms and other topics, to foreign countries may be worthless, because the culture is not the same, when you still in the tangle of "East evil Poison" should be how to translate, in fact, this hand swim in even the "blue sea" abroad is still no market. Yeahmobi Greater China Business Director Pan Tianxiong is now doing is to help these confused hand tour startups how to flee overseas, "you change the ancient" Tianlong eight "into the medieval palace wind, magical wind will be very different, or directly to replace the inside of the Hobbit, play and style are not changed, It's just that the game's background and role change are completely different. "As for overseas marketing channels, Pan Tianxiong is still offering Facebook, and he believes that in the foreign market, the channel positioning is more accurate, and more likely to increase the exposure of the hand tour to the event." Of course, all the theoretical support is only a theory, in the end how to look at the market, take the heart of the "Flappy Bird", even the developers have given up the game, but the person is a group of masochistic players fired red. To perfect the industrial chain or to go farther with the "world" becomes more and more difficult, a hand travel company in addition to consider game design, channel distribution, there are more and more derivative industries. For example, hand-tour backstage payment method support, 8868CEO Tishang the advice of the founders is that any game will eventually come to life by enduring vitality, but if your payment system is often problematic and you don't have enough backstage staff to cope with it, imagine. "When the industrial chain is more and more perfect, the hand tour can go farther." "Even if one day your hand swims suddenly the fan explodes grows, your backstage can support?" This requires a strong cloud game backstage support, so in this discussion conference, Aliyun game Cloud general manager Zhangguanhui also appeared, "the sudden explosion of the user can also become a disaster." ”Well, for entrepreneurial hand tour company, probably can only say a sentence, expect this "disaster" come more violent ...