Entrepreneurial state Fanghao: Four tips from a veteran media person to an entrepreneur

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"Tencent Open three years, senior media" Tencent open three years, Tencent open platform to gather millions of developers, "Entrepreneurial State" magazine executive Editor Fanghao, 8 year of exploration, with an Internet entrepreneurial media perspective for entrepreneurs to understand the success of the entrepreneurial team has four capabilities.

First, sharp user insights. Successful entrepreneurs, especially in China's Internet environment, entrepreneurship, whether the grassroots or the elite will be keenly grasp the needs of users, the entry point is very accurate. Pioneering state has done a "05-level entrepreneurial state" of large-scale projects, today's many listed companies such as Auto, where to go, 58 city, are the year of entrepreneurship. One common feature of these successful projects is that the beginning of a business in their respective areas have found the user's pain point.

Second, forward-looking industry observation. Foresight in the not-Meng, with forward-looking insights, advance product layout and planning is the entrepreneurial ability to walk in the forefront of an important quality. In this process, smart entrepreneurs can combine the environment of the entrepreneurial direction of adjustment and control, which is also very test the adaptability of the entrepreneur. "Upstream interaction" "Tower Defense Kingdoms" This game in 2012 on the online Tencent open platform after a thorough fire, three months total income reached 10 million. At the end of 2012 to start the layout of the hand tour, and according to the actual conditions of the distribution of good swimmers, page tour development ratio, just one year "upstream interaction" from 0 to do 1.3 billion, this is a very typical forward-looking layout. Page Tour Market opportunity is very good, after all, the competition is fierce, and do a page tour than do two of the hand tour may need the human cost and the difficulty is much larger. So for the entrepreneur, the early start will face a lot of decisions, the beginning of the right thing to do, must do the right, because it can save a lot of time.

Third, persistent tenacity. A project from the start-up to the last to go public, to a large extent, is the founder or the entrepreneurial team to do this, to identify the direction of how much force and tenacity, this is very important. Take auto, founder Li, founded in 2005 Auto, the market already has a lot of car shopping guide vertical site, including the 2000 launched the Easy Car Network, 2002 Love card car and the Pacific Car network and so on. Lee want to feel that there is no one in the market to let him satisfied, he wants to personally a best "a bunch of car products enthusiasts website", with this toughness, 24-year-old Li want and entrepreneurial team finally to tackle the car vertical site boss position.

Four, switching mode, backed by the platform, into the ecology. Mobile internet platform for entrepreneurs to provide a new world, a new stage. Now, many mobile internet entrepreneurs choose to live Tencent open platform, occasion Tencent to provide traffic support to seek their own development. The case for such a platform to drive innovation is the welfare of Chinese Internet entrepreneurs. Tencent more and more attention to open, more and more attention to grassroots or the interests of ordinary entrepreneurs, strategic vision unique and long-term. For the majority of entrepreneurs, from the past through the entrepreneur's own strength to dance with elephants to the back of a large platform to integrate into the ecological innovation Entrepreneurship, this mode of switching will gradually become the main theme of China's Internet entrepreneurial environment.

As a media platform to provide entrepreneurial services, we can feel that many entrepreneurs in the early days of entrepreneurship will face such a number of rigid needs: financing, promotion, hiring and even create office space. It is difficult for entrepreneurs to quickly realize their own strength and resources, and relying on the platform may be easier to solve. Tencent not only provides flow support, but also in many cities in the country set up a pioneering base, open capacity is also expanding, I believe that in the foreseeable future, there will be more platform-type entrepreneurs stand out.

In addition, we have observed an important trend, the mobile Internet environment has become increasingly blurred boundaries, "sea" is moving from a tall thing gradually into a popular trend. The advent of mobile Internet, to a large extent, let the Internet globalization really become a reality, before the web end of each country is also a local area network, and now the cost of mobile products to end users have become lower. For Chinese Internet companies or Internet products, exerting force overseas market is a very obvious trend, is also a necessary choice. As the pace of mobile internet continues to move forward, the broader vision has emerged in front of each participant, and the big platform will help entrepreneurs to control more opportunities and resources, together to grasp the growth opportunity, the vision into reality.