Entrepreneurial story: Zhao Haidong and his China ginkgo net

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Pizhou Iron Fu Township Farmers Qin Hui is feeling the network to bring him wealth and happiness-as long as he lost in the browser "www.zgyx.com", "China Ginkgo Net" site will immediately see, his "Pizhou Huai Ginkgo Nursery Perennial Sales" publicity page also impressively. This is the "Chinese Ginkgo biloba Net" which the university students Zhao Haidong to operate. At present, this collection of Ginkgo biloba planting technology, ginkgo supply and demand information, ginkgo products and Ginkgo forum in one of the professional website, the ginkgo industry has "sweep" to become the national ginkgo industry's most influential comprehensive portal site.

Pizhou has a long history of ginkgo planting, after years of development, Pizhou Ginkgo planting area has reached more than 300,000 acres, is the country's largest ginkgo biloba plant, ginkgo ketone production, ginkgo health food and ginkgo products standardized production base.

Pizhou Ginkgo has "field" more "City". In Ginkgo main production areas iron rich, Tancheng farmers often joked: "We sell silver also buy silver." This is to say that they are based on the foot, look at the country, they cultivate the market, has formed the country's largest ginkgo tree trading market, all year round, not the festival, every day to attract apart ginkgo merchants to come to trade and the Ginkgo tree to send a steady stream of the country. More important is that all over the customers through the "China Ginkgo Net" can grasp the national ginkgo industry market, and through the site for a large deal.

However, who knows, to build such a fast and broad platform, the Zhao Haidong how much effort and sweat spilled.

Networking

Zhao Haidong first did not "ginkgo net", but "Hui net".

Like most computer professional college students, after graduation of the Zhao Haidong, in the computer city assembled computer, in the Internet café as a network management, in the computer training class as a teacher, in the network company did the program development, but all this is for people, work for people. One want to do his career Zhao Haidong, Harrow reconciled!

Envy, it is better to retreat and networking. 2006 Winter, after a few years in Xuzhou, Zhao Haidong dressed in a blizzard back to Pizhou. In the face of home private enterprises in full swing and the Internet Business Services only "puppy", Diana situation, Zhao Haidong has produced a thought, own a company, specialized for all types of enterprises and institutions to develop Web services, but suffer from no experience, and fear of failure, so the delay has not been put into action.

Everything is difficult at the beginning. The first time to single-handedly run a company, where to start? Zhao Haidong really have a tiger to eat the feeling of the day. Is hesitant hesitation, he accidentally received from Pizhou TV station held entrepreneurship training course enrollment ads. Zhao Haidong as if in the dark night found a touch of dawn, then immediately enrolled, participated in the SYB training.

"As soon as I walked into the training center U-class, I found out that it was not an ordinary skill training, it was about turning us into bosses!" Zhao Haidong said with emotion. "There are only 20 Qaeda students in the class, each with a hard paper folded to write their names on the simple ' card ', the teacher in our desks around the U-shaped range of direct dialogue with us. Students have doubts directly to the teacher questions, students can communicate at any time. To our great inspiration, the bureau leaders also specially invited Pizhou local famous bosses to give us a lecture, talk about their entrepreneurial stories, talk about successful experiences, and also teach the lessons of failure ...

In this way, Zhao Haidong and entrepreneurial students under the teacher's careful guidance, after more than 10 days of classroom questioning discussion, case analysis, the base of the scene simulation, consulting demonstration, as well as the company's first-line visit internship, gradually, confidence drum up, the project plan has been revised and perfected, but the new difficulties followed by the There are no registered funds, start-up funds, or even office space. Entrepreneurial teachers have repeatedly encouraged that, do not fear, the labor bureau and the community will not stand idly by. Subsequently, the Labor and Employment Department actively recommended to the Bank for small interest loans, but also coordinated business and other departments to help deal with the project, argumentation, Declaration and registration procedures. From then on, Zhao Haidong began to compose his "Xuzhou Hui Network Network Technology Co., Ltd." a new chapter.

Open Network

To save money, Zhao Haidong initially rented an office on the second floor of the Pizhou Han Xi pedestrian street. This is the logical starting point of his career.

With a starting point, where to go next? The Guard plant can't catch the rabbit. Zhao Haidong began riding his bicycle to visit businesses, hospitals and schools every day, and none of the units he thought needed publicity were left behind. But usually he was shut out, even entered the door, the bench sat is a half-day, or is a sentence to pass: The data down, let's see again.

In this way, Zhao Haidong more than half a year, often insolently to run a whole day, even the rice is not to eat, but the business is not a catch. Zhao Haidong depressed and hesitation, put the energy and time does not say, more than six months, the wife in a unit do work, income meager, how to maintain a livelihood?

In the meantime, Zhao Haidong thought of playing advertising. TV advertising costs too high, can't come, so he borrowed money to find hands in the streets of the street brush full of wall ads: "Do the site, find Hui net." Although primitive and clumsy, but simple and strong visual impact is also impressive.

Zhao Haidong Entrepreneurship encountered difficulties, Pizhou labor and employment departments to help find ways to advise, actively liaise with the relevant departments to support, while the entrepreneurial training teachers to use the student fraternity to pull customers, handing information. Hard work finally in exchange for harvest, a Zhao Haidong visited more than 10 times the logistics company took a fancy to his website construction plan. Zhao Haidong signed the first list since his life.

Do the website program is malt, hard work, build a website need 10 days of white plus black clock, that little keyboard, not know how much sweat soaked Zhao Haidong, but income also two thousand or three thousand yuan. Zhao Haidong firmly believe that the cause can not only look at the money, but also to look at the quality, look at the credibility, see coverage. Service is not the best, only better. He accepts the website construction, to the customer is the requirement, not only in the function and the procedure development, insists strives for excellence, unceasingly Consummates, in the daily maintenance and the emergency disposition, is at any time "the boot", life-long service. Gradually, "Hui Net" the name of the head, not only in the Pizhou city and countryside rang up, lit up, even Beijing, Shanghai, Nanjing customers call Zhao Haidong, ask him to help build the station. Today, the network built by the Hui has reached more than 3,100 websites.

Networking

Pizhou the rapid development of the company's business, the ginkgo industry is booming, every month has five or six customers to produce Ginkgo propaganda website. Quite a "eye" Zhao Haidong again to catch the business opportunity, he decided to build China Ginkgo net, at the same time Cheng invited a few E-commerce graduates to serve the university. Business promotion, but the early management experience in the new business repeatedly encountered bottlenecks, technology-oriented enterprises, do not understand propaganda, do not understand what farmers need, services to keep up. The original growth really have trouble.

In the spring of 2009, Zhao Haidong, who is expanding its business in Beijing, received Pizhou vocational and technical training center and invited him to attend a IYB training. I heard this is a focus on "expand and upgrade your enterprise" training, Zhao Haidong immediately put down their business back to Pizhou, with great concentration to participate in learning. After the expert's centralized consultation, Zhao Haidong manages "the incurable diseases" to be one by one to find out, then according to the experts out of the Cure "disease" prescription, immediately change the way of thinking, decided in one of the main production areas of ginkgo iron rich town Zhuang set up "China Ginkgo Network" Operation Center, will move into the farmhouse, a convenient farmer, and can "0 distance" To grasp the needs of farmers in real time. While dredging the external channel, Zhao Haidong pay more attention to the cultivation of internal strength. He asked his employees to perform "Now, immediately, immediately!". He and his employees daily practice "Every customer needs are our best opportunity", "Achievement in small, service in detail."

For the convenience of farmers remember "China Ginkgo net" domain name, Zhao Haidong conform to the habits of netizens, gave up the English "Cnginkgo" domain name, specially high prices from abroad to buy "zgyx" domain name. "Medium-country-silver-apricot", the first letter of each syllable, easy to remember and use. The difference between the words, caves. Zhao Haidong proudly said: "Bring up this matter ah, NetEase, Sina also made a report!"

"Zhao Zong, please help me to release a ginkgo biloba supply information"; Could you please send me a buy?

310 National Road Roadside, Yihe Bridge, the west side of an ordinary house, often surrounded by some eager farmers. Here originally "China Ginkgo net" office, the surrounding farmers have to Zhao Haidong for help

, hoping to "sweep" them. Because in their eyes, the Chinese ginkgo net is really god-it can make the unsalable Ginkgo tree Find a market, sell a high price, it opened the agricultural products quickly into the market access; it opened a shortcut to the international market for us, it helped us find a quick way to get rich!

In fact, this is not my Chinese ginkgo net God, is the country's policy of enriching the rich, is the market and technology, information plays a magical role. Zhao Haidong said with emotion.

The spring of 2010, in order to better expand and serve the east coast of Tancheng and Shandong Tancheng County south of the business, Zhao Haidong also opened a operation center in Tancheng, the formation of Yihe as a link, Taiwan interconnection of the new framework. At the moment, China's Ginkgo biloba network has set up 3 offices, with 18 employees, of whom nearly half are university graduates.

Zhao Haidong "net matter" more and more, the South "net" to Shanghai, Hangzhou, Nanchang, Changsha and Guangxi guests, Guilin, the north "net" to Shenyang, Harbin. Through the "Do site, send members" policy, every day more than 3,000 members in the landing and use of the website; daily average

PV value in more than 20,000, Google PR value up to 5, Baidu included more than 58,000, the chain reached more than 240,000, the "Ginkgo forum" posts more than 200,000, become practitioners in the management, cultivation, pest control and other areas of the most convenient learning, exchange and trading platform. 2011, through the Chinese Ginkgo network to achieve supply and demand turnover amounted to 210 million yuan, 2012 increased to 290 million yuan. According to the agricultural sector statistics, to PEI, Tan Ginkgo main production areas as the base of the "China Ginkgo Net" has become the national agricultural hundred sites, become the largest national Ginkgo electronic distribution center.

Master such a huge platform, why do you do an entity of the Ginkgo trading? In the face of the author raised this question, Zhao Haidong smiled and said: "Life is full of many opportunities, it depends on how you grasp." I thank the Bureau in my business on the road of selfless aid, but I can not rob a job with farmers. If I am engaged in the ginkgo trade, farmers will not be able to find me to provide network services. This may be the difference of business. ”

"I love Web things. These years, the net thing gave me success, also gave me happy!

Now, in the Pizhou People's Bureau of Entrepreneurship training courses, Zhao Haidong often be invited as guest, talk about the Chinese farmers e-commerce, talk about his own leisurely "net thing." Author: Wang Wei

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