Entrepreneurial tide "Catfish" aggravating opportunities and risks in electronic manufacturing

Li Na

From four years ago, the Pacific computer City closed the closure of the Zhongguancun electronic store opened the prelude to the transformation of the country's famous electronic products distributed land also began to transform the face of different. The electronics industry is not only a hardware replacement under the fish-style food chain crisis, more from the consumer buying habits, the foreign "catfish" on the bottom line of business model repeatedly.

"Runaway" author Kelly once invented a noun called productive consumers, meaning that in the future in an internet age, as the interactive technology matures, all production will be in harmony with consumers. This feature also began to highlight in all aspects of the electronics industry, electronic products manufacturers began to think how to communicate with consumers, the channel business began to think about how to survive in a flat channel space, and consumers began to consider for the likes of the product to pay higher prices.

Entrepreneurial boom emerges

Shenzhen Huaqiang North, the traditional electronic brand of Chinese manufacturing pronoun is undergoing a transformation of self-improvement, and this "transformation" is believed to be the 2015 electronic industry theme.

In people's eyes, Huaqiang North, not only is the mobile phone distribution center, but also China and the world's largest electronic products production base of a window. But with the changes in sales channels for electronic products, most of the business situation of businessmen continues to deteriorate. Industry insiders evaluation, "cottage" the essence of the electronic industry is low value-added non-core parts processing and manufacturing, the only advantage of the labor-intensive assembly link, reversing this disadvantage needs to rely on innovation to activate.

Now, the good news is that a group of young people from all over the world are flocking here, as open source innovation, sophisticated manufacturing and a convenient way of financing are at the same time, Shenzhen is becoming a paradise for the creators, and in 2015 has the opportunity to give birth to a different company.

For example, the rise of drone companies, some of the UAV open source community to entrepreneurs lower entry threshold.

"Such a circle allows us to enter an industry soon, complete parts and components are also here." "A company responsible for the drone project told reporters the rise of a technology-sharing, online-Community model in the open source community has virtually reduced the threshold for creating products, but why China has no opportunity to do better than abroad, because there is an electronic-made gene.

Another "entrepreneurial boom" has also emerged in the traditional electronics industry, where some traditional electronics manufacturers are also trying to make bigger changes in the 2015.

TV industry, Cool Open Network Technology Co., Ltd. chairman Wang told reporters: "We start from January 1 from Skyworth TV, independent operation." "The internet has given the traditional TV manufacturers a lot of inspiration, but the internet is also a double-edged sword, it is necessary to slowly from users to use products in the process of interacting with users to explore something."

In his view, the television industry of the 2014 has been stirred up by foreign spoilers, "2015 Years of Cross-border will be increased by at least two, plus millet, Lok vision and so on will reach six." Wang said the internet company's biggest feature is small team combat, cool open independence will follow the Internet law.

For the mobile phone industry, Huawei's glory only a year, 2014 shipments reached 20 million, Huawei Glory head Liujiang told reporters that in 2015, will use the Internet to bring the glory of mobile phones into the U.S. market.

"Traditional electrical business model product sales have ceilings and bottlenecks, but the fan economy to these electrical goods such as millet brought about by the huge user flow is our concern." Wang told reporters that the new brand of electronic products that care and interact with users will have greater development this year.

Opportunities and risks

By virtue of the layout of the smart television, the market value of Le View has recently reached 60 billion yuan mark, and after 4 years, with the performance of the mobile phone industry, the valuation from 250 million U.S. dollars to more than 40 billion U.S. dollars, doubled 160 times times.

Although the east wind of the internet era has made some companies a "pig" in the air, the bottlenecks in business models and the uncertainties of policy may make them more challenging in the 2015.

Rather than the business model, the area of policy regulation is likely to be an important part of electronic innovation in the 2015.

In the case of television, though, internet companies have become a spoiler for breaking the deadlock, pushing broadcasters and telecoms operators to the brink. But see this year's radio and television also adopted a more hard-line way, cut off its integrated development of the link, in the television and Internet content to set up a number of barriers, or even directly blocked the implementation of the link task of the various Internet boxes and players.

In the case of mobile phones, the lack of patent layout began to make millet encounter trouble, and Ericsson in India's lawsuit has not yet come out, the end of Qualcomm antitrust case also let Millet in the performance of the 2015 cast a layer of shadow.

"Electronic manufacturing requires years of research and development input and experience, the Internet era has changed the channel model and user habits, but in the core issues, foreign spoilers are difficult to complement these capabilities in the short term." "A domestic handset maker who declined to be named said to reporters.

In the emerging areas where more small and medium-sized creators are located, the clouds hanging over the industry are the rules and regulations that have not been finalized, but cannot deny that the policy's adaptation to emerging technologies is also accelerating. In the case of drones, regulators have now sat down to discuss how to avoid security problems arising from imperfect regulations.

In the Taobao trial for delivery of the unmanned aircraft manufacturers annual meeting, China's unmanned aircraft Professional Committee deputy director Chi Zhiyong attended, and said that the pace of updates in the law without the rapid development of the aircraft stage, I hope that enterprises can have a sense of responsibility, flying hands have self-discipline, not to challenge the bottom line. In fact, some commercial drones are already starting to match the "black box" and leaving data interfaces to regulators.