Entrepreneurial tracking: 2 of projects coming out of innovation workshops

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The Red Sea competition in all areas of the internet has led many companies to seek new ways of development, or to expand the user base or seek new avenues of cooperation. The three star projects of the Innovation Factory know that pea-pod phone elves and application sinks are also facing the challenge of breaking through their own bottlenecks and finding new development models, and that their experiences and problems are worth the lesson of all startups.

Knowing: The quality of questions and answers leads to the loss of users

It is known that the investment in Innovation Workshop was launched on January 26, 2011 and March 28, 2011. From the launch, know that attracted a lot of people in the Internet industry attention, from the Internet commentator Keso and Kai-Fu Lee's reply can be seen at that time know how much red fire.

But the recent developments of the two leaders are also an indication of the circumstances that are now facing them. Keso has 5 months without questions and answers, innovation factory Lee has been nearly 2 months no dynamic, know that seems to have come out from the initial aura, more serious is that some of the elite users are losing.

It is learnt that the first question and answer to the Internet has gathered a large number of Chinese Internet opinion leaders and it practitioners in a very short time. But for now, its initial advantage has become one of the obstacles to its development-the community is too geek and the user is visually tired. Then know that in the content of the expansion, sports, law and other areas of the diversity of questions and answers, but also let users find some fresh and surprising feeling.

February 2012, knowing that the introduction of a knowledge of reading, users do not have to log in to know the account number, can be based on the topic, users and other different classifications, access to different areas of the selection of questions and answers, the intention is to further converge on the high-quality questions and answers.

But some of the optimization and revision, not only did not enhance the user stickiness, but made some elite users lost. Analysis of the main reason is because of its background data analysis and mining capacity is weak, only through the intervention of operators to maintain the site order. And these operators lack experience, professionalism is not uniform, can not correctly guide users, but aroused contradictions.

It is learned that the adoption of the invitation to register the mechanism, but from the first half of 2012, the emergence of students from college users, resulting in a greater impact on the community atmosphere, the site's overall quality of questions and answers declined, no technical content does not say, raised the problem of homogenization phenomenon. This has also led to the loss of some of the elite users, and the decline in activity, and these old users despise the new user, "The use of knowledge is not correct, the problem is too much water" and other words are also not conducive to the maintenance of active user number.

In addition, as with Wikipedia, the known problems can be modified. As a result of the quality of users down, know that the user can not eliminate malicious tampering behavior, and treatment of new and old users are not the same. The handling problem of the operation and maintenance personnel is biased to intervene in the dispute, which causes the user's questioning and dissatisfaction.

It seems that it is customary to attribute some of the problems of the community to "malicious users" rather than to look at the problem from the perspective of functional design, thinking that the problem of users who have expelled the design vulnerabilities of these exposed systems will naturally disappear, thus losing the opportunity to optimize the system platform.

In addition, the knowledge of the incentive system is deficient, in the knowledge of the celebrity is very obvious, the leader's question is always youboy, and some people ask questions but no one answers, contusion user enthusiasm. A user reflects that, in the knowledge of the question to have skills, otherwise no one, more active back and forth on the small handful of people.

In addition, it is worth mentioning that there has been a dispute with the user over the revision of the plate and function, and the substitution of the rectangular quotation mark ("") for the "" ". This shows that, seemingly equal atmosphere, once related to the interest, know that the team seems willing to stand on the opposite of most users, and this move has aroused the user's disgust.

If the above is a matter of internal operational capacity, the uncertainty of its business model is another reason. In the Internet industry can see a common phenomenon: the domestic web site will only shanzhai foreign Web site UI, its background data mining capabilities and the business value of these user data to the liquidity of the ability to become unable to learn. Knowledge is no exception, although it is known as the Chinese version of the Quora, but in the business model issues, but also encounter and Quora similar dilemma.

Comments: Know the incentive system needs to be perfected

Bo, a well-known it commentator, said the reason for the recent failure to update was because the incentive system was not enough. He says it takes a lot of effort for users to answer high quality questions, but for some elite users, the input-output ratio is uneven. In other words, for some new users, this platform is very good, can build individual brand, some people also because of the industry unique insights to find a job, but for some famous or industry leaders, incentive system is not enough, in addition to answer questions, they do not have other valuable returns.

But Bo still think, know is a very good platform, the current stage of activity is also very high, there are many high-quality problems. Some companies at the top of the individual will be in the knowledge to answer questions, so that in the industry can play a positive role in guiding.

Liu, a SNS community product manager, said products to provide users with the function should be able to start immediately, and do not need to see the use of instructions or follow a bunch of so-called principles, if users in the process of using the problem and doubt, product developers should be from their own perspective to reflect on the improvement, optimize the user experience rather than blaming the user " Not used in this way. "

On the understanding of the revision, but also the industry expressed support and think that the revision is to become more micro-bo. He thought it was right to know. "Attention to the right people, but also to the important issues, although there will be some sacrifices, but ordinary users can answer good questions." The next step is to introduce more organizations so that the answers will be further enhanced. ”

However, there are senior user calls, we should re-examine the shortcomings of the product itself, improve the background data analysis function, in addition, also need to improve the professional level of operators, so that they from the BBS moderator management thinking into the network community service thinking.

The "Good question" founder of the social quiz platform, Shun Chunliang, said that although the bulls in the various industries were concentrated, it did not seem to solve the real needs of users, more and more like a knowledge base, to solve the ideological problems. "It is not possible to quickly build relationships in the form of existing products, leading to the inability of beginners to participate quickly, so the user activity is sluggish." "In addition, Shun Chunliang does not agree with its invitation mechanism, said that closed and can not effectively improve the quality of questions and answers, the user's final demand is to be able to solve the problem, if you must register to get the answer to the user is a blow."

Pea Pod Mobile Elf: Exploring the road of differentiated competition

Pea Pod Mobile Elf is the first open investment project in Innovation Workshop, released on August 9, 2010. January 15, 2011, kai-fu Lee confirmed that pea Pod got a second round of financing, successfully graduated from the Innovation Factory. According to incomplete data, the Pea pod already has over 85 million users, which contains over 410,000 applications, and the daily application distribution is over 15 million.

Pea Pod co-founder Wang Junyu has said that in the Android phone market, pea pods are the number one, and pea pods have been revamping their products for 2 of years and are constantly improving. But with the fierce competition in the industry, pea Pod has been faced with severe challenges, first, its largest competitor 91 mobile phone assistants, and then Tencent and Qihoo 360, followed by entering the field of mobile phone assistants, before the Wolf has a tiger in the situation, pea pod has been in the mobile Phone assistant software field to find the way out of competition.

Finally, in July 12, pea Pods officially released the Hundred-Treasure bag function. In a sense, the treasure bag tries to create a content-sharing platform by making pea pods. Through the user and Third-party developers generated by the mass of content, resulting in user stickiness, and then continue to attract more users, the final formation of the ecosystem.

Some in the industry believe that the pea pod proposed ecosystem looks more like a mobile internet portal, in this regard, Wang Junyu said, mobile browsers to the flow of cash, and pea pod emphasis on the application of promotion.

As a matter of business model, the business model of Pea pod is unclear. Wang Junyu has said that the final income composition of pea pods is not yet certain, but he believes that the current product shape is not the most explosive. He said Pea pods are now focusing not on the profit model, still exploring the product phase, and he revealed that the first two rounds of funding have not been completed, and pea pods will try to use the software partitioning model to generate revenue channels.

Comment: It's a huge challenge to do a fully open platform

Hu Yifei, a mobile software engineer, says that if a fully open platform is to be faced with piracy and infringement issues, it is also a challenge for pea pods. and mobile phone helper software on 91 assistants, such as several big manufacturers in the business model is not clear, pea pod Future road is still very long, fortunately its investment innovation workshop and so did not give its profit pressure.

An industry veteran media person also said that the future of pea pod is difficult to estimate, mobile phone assistant software field is fierce competition, Tencent is its mobile phone butler and other products bundled, and Qihoo 360 and 91 mobile phone assistant established a cooperative relationship. The market share of pea pods is not optimistic, under the squeeze of 91 assistants and 360 of big companies like mobile phone assistants.

Application sinks: cross-sectoral cooperation to avoid homogeneous competition

The application was officially released in August 2010 and is one of the early hatching projects of the innovation Workshop. It announced a round of financing in February 12, and the finance representative applied for a formal graduation from innovation workshop. Similar to the Pea pod, in the face of fierce competition in the mobile phone application market, the application of sinks also changed the single development model, and chose to take the road of differentiated competition.

In the words of Shangcong, co-founder of application, it is to make money from big vendors and then to help prop up small developers and share them with developers in terms of channels and marketing.

It is understood that the current application of the Conference will be held every month under the first salon, or the launch of product launches, to help small developers to promote the market, improve media exposure rate. Shangcong says future applications will also tilt the developers ' resources to further help developers make profits, run together, and then share them. This shared pattern will allow application sinks to work together with small developers to expand users and share revenue.

It is understood that the application of the exchange has been applied to the spread of fees and advertising to profit. But as the Red Sea competition in the mobile phone application market becomes more and more fierce, the application sinks are looking for the blue sea market with differentiated competition.

Application meeting recently launched Weichen exclusive app application, and entertainment media to launch the star of personal app, perhaps the application of the group want to rush out of the Red Sea competition is a big move. It is understood that the next application will continue to be the exclusive debut heavyweight star of the personal app. Application of cross-sectoral Cooperation is a keen business exploration or advanced innovation awareness, but also to be further textual criticism, but facing fierce competition, how to avoid homogenization, has become a major problem for most manufacturers.

Comments: Market promotion is "burning" money

Recently, the application of the transfer back to the innovation workshop, it is understood that the application of sinks in March this year completed 40 million of the financing, some industry insiders said that its March funding has been running out, so moved back to the creative workshop free studio.

Bo that the application of the market competition is fierce, in the recommended application, as an app application, the same need for marketing, and the application of the exchange in their own and small and medium-sized entrepreneurial team marketing costs are very large.

Entrepreneurship tracking: A project coming out of the innovation workshop