Entrepreneurial Workshop Macan: mouse + cement is subversive

"The most Angel" of Mai Kai-fu Lee's Innovation Workshop (innovationworks) is very hot, but Macan's entrepreneurial workshop (Ventureslab) is not bad, it was founded more than 4 years before the innovation Workshop.　　5 years, by Macan, the producer of "Entrepreneurial workshop" has been easy to check, Yeepay payment, Chinese online, beans ding nets, cards and other more than 10 companies "Angel", there are more than 30 VC investment in entrepreneurial workshop projects. The same as in the name of the factory, the same emphasis on the internet direction of venture capital, but the current still in Shenzhen, Beijing, Shanghai, the three work of the factory producers have another set of different play: Do not hatch, do not do pure Internet companies, love the "mouse + cement" model.　　Never switch the mouse and cement, because that's what he doesn't do. Angel "Stallone" "Kai-fu Lee called field, I prefer the title of producer, he is a pioneering mentor, I am not a mentor, nor the boss!"　　The Macan in a ponytail is crisp. He likes Stallone's movie "Death squads", which allows him to position himself in the entrepreneurial workshop, as well as not completely old, in the film show the muscles and stature still have a certain appeal of a death squads.　　"Death squads" is Stallone St 30 years of Independent directing the Nineth film, and entrepreneurial workshop may become the ultimate cause of Macan. Macan's earliest investment experience dates back to 1999, when the first National college student Entrepreneurship Competition Mighty The Ark.　　At that time, Macan was also vice president of Shanghai Pudong Branch venture capital company, after he participated in the construction of Shenzhen Innovation Investment Company, the successor of Shenzhen International (Hong Kong) Holdings Limited investment and business development general manager, in Los Angeles, California University Anderson Business School MBA during the U.S. DFJ Dragon Investment Fund director. After graduating from home Macan founded billion Friends (Efriendsnet) and as CEO. It was 2003, and social networking was a wave of orgasms. Friendster, who was called the originator of the social networking site, was also founded, "the two of us got financing on the same day." "To talk about this experience, Macan can not help but some complacent, in the community platform for the application of the practice is billion friends in 2004, the theme of institutional financing," than today's Facebook much earlier. Only then the team opinion appears inconsistent, "next also not how, the team dispersed, the people dispersed, sell is helpless choice, so became a martyr." Of course, investors have made some money, but also a good ending. "Friends advised me to do VC, but the lifeblood of the founder of the Blood Let me still dream to build a great company."　　"2005, with the money to sell billions of friends as the initial funding, Macan and DFJ Dragon Investment Fund Partners, Silicon Valley VC legend family of the third generation of Tim Draper founded the Entrepreneurial workshop (Ventures Lab), began an angel career. “The business model is the number 0 problem in the back. "When the Venture factory opened, the way to find the project Macan not from the Founders ' recommendation," he said.　　Even now, Macan admits that he has not received many plans from entrepreneurs, and he prefers to talk to friends around him and put it into practice. In the meantime, Macan set Angel and entrepreneur a figure, in Yeepay pay, easy to check and other projects behind the shuttle. "I've been an old acquaintance with some of the projects, like Liu," he said. "Founded billion friends when Macan will know the easy to check CEO Liu," he was doing is comparing shopping things, and then a discussion, the direction of transfer to search. "Entrepreneurial workshops have also tried to" hatch internally ". He has done "three I" for The Venture Factory: Innovation (Innovation), incubation (incubation) and investm ent (investment). "The ones that hatch are all dead," said the man. "Macan explained," The need to hatch the project, is tantamount to the existence of congenital deficiencies, is not congenitally deficient or poor team or product model problems, but you want to change it through your power to help a group pull, but the results proved that this is more difficult. "After this trial, Macan decided to readjust the mode of operation of entrepreneurial workshops: the focus was on innovation (innovation) and Investm ent (investment), even if the Macan would be involved in the project, it would allow them to set up a separate team and company, although there are many synergies between the project,　　But "specific operations let them go to the toss." Therefore, Macan every investment project is very cautious and picky, "light has idea not, just have a team also not." "Macan will give the project an image rating: Business model General Dozen a 0, better dozen two, very good dozen three, in these" 0 "left, add the overall strength of the entrepreneurial team 1-9 points, become a score, like the future market value of the enterprise. "General business model but the team played 9 points, the final can achieve 90 points, a good business model but the team played 7 points, and finally 7000 points, the difference is here." "" How many 0 business models, or how many points above the team is your favor?　　asked the reporter. "Generally I see the entrepreneurial team to play 6-7 points are no problem, the pattern is later can be done in the process of adjustment, but as an angel investor, I first ensure that the project can be more than one or two 0, and know how these 0 composition."　　Macan replied. "' Mouse + cement ' is the real subversion." What is the core competitiveness in Macan's eyes?　　In a word, what he wants to do is innovate in the business model or something that is subversive to the traditional taste. Yet such opportunities seem to be getting smaller, especially in the Internet. Billion friends of entrepreneurial experience told Macan, "The Internet is a very short chain of industry, the card's position is almost stuck." "He has no access to the pure Internet."Cold ".　　In Macan's view, from the portal to search to the community's three major stages, of course, there are "micro-innovation" such as mailboxes, blogs, to the current popular microblogging, lbs and other things, are fleeing the pursuit of the fate of traffic. "A pursuit of traffic, you call to fight to escape the three waves of the big companies settling down." "When it comes to mobile internet, Macan feels the same way. "There are products that can make money, but there are small opportunities for great companies to emerge." "Online games may be different.　　But for Macan, he doesn't like to play games, and the field is "meaningless". In this way, there is only one e-commerce. But is doing a brilliant "cement + mouse" is also Macan disdain of "micro-innovation." "What is cement + mouse?" The most typical example is that the traditional enterprises began to do online sales, but a means of enterprise competition. Plainly they are in and other traditional brands to do competition, where the customer is not the goods and other traditional clothing brand to do competition? "He is going to do is" mouse + cement "," the essence or Internet companies, with the Internet to integrate, such as the case of Ctrip is a typical, using the Internet will be a single organization together.　　"This is the subversive innovation that Macan wants. So you can see that in the projects that have been exposed in the venture factory, the net is actually the excavation of the traditional long tail print value, although it has a strong taste of the Internet; Red Fire net do is to improve the two or three-line brand products and even the transfer efficiency of unlicensed products, through the online small sellers to provide the bottom of the procurement, warehousing,　　Distribution and after-sales service to achieve; Commercial printing network is the integration of the printing industry under the supply and demand of both sides, will be small to 8 cents of the printing demand also match to the lowest cost of the printer to the end; Car network not to mention, the owners of real needs to be integrated together ... "Do not wait for the VC to send money" to look at, these with "mouse + cement" Thinking of the company, if really like Macan expected, on the back of a traditional industry has a subversive innovation integration, then the market prospects seem to be unlimited.　　Shangyin network backed by the printing industry in China has nearly 500 billion yuan in output value, and the network wholesaler of the online wholesalers around the world manufacturing factory Pearl River Delta is self-evident ... But the other side of the story is that other companies are still in swaddling clothes, apart from the initial Chinese online, easy to check and yeepay payments.　　Understandably, the "integrator" or "subversive" of the mouse and the "production" of cement, the real environment faced at the outset from the "grand ideal" gap is great. "I value cash flow. They don't grow as fast as pure internet companies, but they must be solid in profitability! Macan explains, "venture-factory companies rarely make large-scale fundraising from VC, and taking a lot of money enthusiasm is dangerous in most cases." "From the point of view of financing, there is another layer of Macan to consider this approach." Starting a business requires enterprises to create their own profits, not only as a business model of the success or failure of the verification, but alsoLet this group of CEOs not rely on financing to survive, "we don't wait for V C to send money, your fate is in the hands of others is very passive." And if the pattern is clear, the value is fully reflected, there is profit, there is no pressure on the psychological, the price is not appropriate can not finance.　　"Macan said. This has nothing to do with the knowledge that Macan's previous experience as an entrepreneur and investor. In his view, start-up to generate profits in this link, "There is a capital fault, the project has just started a little bit, but many people do not want to come in at this time." "There is an unconfirmed statistic: 90% of startups will fail within 5 years, and 90% of the remaining 10% will be out of the market within 10 years, meaning that 10 years later, fewer than 1% of startups will survive," said the company.　　Survival can become the industry leader is rare.　　This is exactly what the angels of Macan are facing in the future.　　Chuang Fu Roundtable entrepreneur Dialogue Macan: "The most classic war is not the first to target the enemy" it has died Li: Since to do a set of printing management software, American software than our side of the good, is not to cooperate with them? Macan: There is no company that can do bigger by technology alone. It's dead!　　Do not sell software, not to do projects, the core is to provide product online services.　　Li: How about companies in the printing industry want to invest in us?　　Macan: Industry investor, it will also have enemies, let them invest in your project, can only affect you to provide online services neutrality and independence. Do not aim at the enemy, but do your own Liu Changmin: Who is the rival of the Red fire net? My personal opinion is that the three or four-line wholesaler may not be worth the future.　　But the media interview also mentions the competition of the Business-to-consumer. Macan: The competition in the Internet industry, the most powerful is not face-to-face competition, the most successful means is not to shout a slogan to Kill, the most lethal means are 108,000 miles, from the sky to hit a missile, the beginning is not aimed at the enemy, until the other party to see when they found the truth, but it was late,　　This is the Internet industry's most classic competition.　　E-commerce is the most dirty and tired life on the Internet, but we can see the clear money, the Red Fire network from the Pearl River Delta start, the use of global production base procurement advantages, logistics has advantages, since your role is to require e-commerce support of the store to provide packaging services, is still to achieve a more detailed and solid.　　The next step "globalization" Lin Yao-chen: The future development of the Bean Network planning has not fully considered good. Macan: Dou Ding is just a little mouse flavor, in fact, is also referring to the "mouse + cement" model, its essence is reflected in the publishing industry. Traditional publications have books and magazines, if you use the document as a publication, this is a small segment of the market, such as a PPT file may be only 2000 people need, the traditional publishing market can not find, the beans are equal to create a newMarket。 Like too agile software, red fire nets, beans and so on, can do global business.