Entrepreneurs, don't always want to be a platform

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Neighborhood of a closed hot pot shop, gorgeous to become a specialized shop selling fruit. When the shop is a hot pot shop, there are very few customers choose to eat here, work hard all day, the only thing to do after work may be to go home as soon as possible to rest. Coupled with the catering industry in the three high factors (rent, manpower, raw materials), the closure has become the inevitable choice of hot pot shop. and turned into a fruit shop, the door has been lined up a very long team, shun with buy some fruit home, looking at the store inside the colorful fruit may be a lot better mood.

The same geographical location, the same is in a hurry to rush off the people, the same store why in the provision of different services, it will produce such a big change, can be said to be dead.

This incident caused the Tai Bao's reflection, because the user does not have to eat?

Obviously not, the first thing to get home from work is to eat dinner, and Hotpot Shop is in the company on the way to the subway, can be said to occupy the advantage of the advantages, the user also has a strong demand, but why the restaurant and the user can not reach a deal?

This is actually very similar to the big environment of mobile internet now, many products can help users solve a certain demand, users have to find a way to achieve the goal, can be said that many times should be hit, but we see the actual situation is often the opposite, users and businesses are always missing a necessary bridge. In the eyes of the Kingpin, or because they too want to become a platform, often overlooked how to let users release this demand, completely in accordance with their own ideas to do the product this will never succeed ~ ~

A few days ago, I saw an article about the logistics of self-mention services, thousands of words in detail about why the introduction of services will be difficult to implement the problem, in fact, I admit that the article is very valuable, because in real life, since the introduction of the service many users are not very much needed. The author's biggest failure is not to consider a series of problems, what kind of people need to bring their own services? If there are people all day at home, who is willing to deliberately run to convenience stores and other places to lift their own goods?

If the periphery is only a small number of people have such a demand, then the business must be carried out. The author hopes to be able to integrate the electrical business-logistics-self-mention point into a platform, on the one hand, the initial investment will be very huge, on the other hand did not investigate market demand, too much attention to the effect of the platform, with pure Internet thinking to look at the pure line of business, although the concept is indeed very advanced, But the idea that does not conform to the market law can only become empty talk, the difficult implementation becomes the inevitable thing.

One more thing to mention is that for the point of the staff, although the convenience store to provide a self-service can increase the revenue for the store, but this is not a rise in their wages, the extra increase in their workload, if there is no incentive mechanism at all, the quality of the problem can be imagined.

It happened that some time ago, on the Internet to see a community store to provide express from the business of the news, this grocery store is different from good neighbors, 7-11 of such a large chain of convenience stores, but the residents of the community built only. At that time and I opened a grocery store in Hangzhou uncle mentioned this matter, my uncle as a junior high school level of the general practitioner, although not particularly understand the thinking of the Internet, but for a business model can be successful online under a very keen sense of smell. After a short period of investigation, he found that the huge business opportunities in the service, just two months now has been earning more than 150 yuan, the specific use of such charging mode:

With the Express Company, each month Express company to pay a certain service costs.

Why did The courier company pay for the money? For the courier, a door-to-door delivery, which increased the enormous human and material costs, direct delivery of goods to the Tai Bao Uncle's shop, greatly saving time. This allows a single courier to deliver more goods at the same time.

To the home from the express customers, each item charged 2 yuan of service costs

Since the express delivery service can survive, I think there may be several important factors.

One is the surrounding area of Austria more outsiders, the day is basically empty city. According to my uncle and I said that before he did not provide this service, every day there are many courier downstairs to find a courier, because the surrounding most of the occupants are drivers, cultural level is not particularly high, and some people even how to send express are not clear. During the day is basically not in the residence, courier often can not find a courier, receiving express people afraid to receive express, this demand is produced

The second is to provide their own services to the merchants to have a good reputation around. Some express items may involve some items of higher value, if the user does not trust you, then the business will not go on. Uncle Tai has been in his place, opened a shop for more than 7 years of history, he and the Tai Bao said this is his ability to carry out the business success of the main reason.

vigorously develop value-added services to increase business profit points

To my surprise, my uncle, as a junior high school level, knows the meaning of the four words "value-added services". Because a lot of people know that courier every day in a specific time to my Uncle shop to send Express, so there will be a lot of people need to send the courier directly ahead to my uncle's store waiting for the courier to come over. To my uncle, this is a very good opportunity, he immediately captured this hidden business opportunities, "send Courier."

User Time and Courier time sometimes is not coincident, once it is really urgent to send courier, spend a few yuan to buy a few hours of time, I believe many people still have this demand. If you think I'm messing around, think about why you want to spend hundreds of more to buy a high-speed rail ticket than a green car. My uncle and I said, now because to come to his shop in The courier is very few people, so must charge, otherwise this manpower resources too delayed ~ ~ Wait for more people, the direct completely free, After all, if you buy other goods in the store, for him more profit, specific how a high law, do small business people believe that is very clear.

I said so much above, just want to express a concept, the internet thinking is not bad, but also can not always hope to be able to put one thing as a platform to do, it is necessary to do how big project is a sense of achievement. In fact, this is why many entrepreneurs fail the most fundamental reason, if you think in a different direction, but more likely to succeed.

Perhaps one day, my uncle to the surrounding area of the business to get their own hands, the full expansion of the external, this is more than the first to link the chain of convenience stores-electric business platform-Logistics, is not more reliable.

Don't always think that some business models are hard to implement, a lot of people have been very successful in the early days of the line, perhaps they can not write their own experience to share, but their understanding of the business model may be much deeper than we do, as the Internet practitioners of our time to learn from the offline practitioners.

To disclose another data, my uncle because this business every month to increase the income about 5000 yuan, before the opening of the grocery store every month in the profit is about 7000 yuan, this income increased nearly 1 time times, the surrounding community send express people slowly all develop direct to my Uncle grocery store habit, Do not know whether this is a success, this is not a change in some people's way of life? To say a digression, if I were to do this business, I would certainly not be able to do so well in a short time.