Entrepreneurs from Hong Kong to the north: most of the mainland opportunities need to quit their pride

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For Li Zongxin, the key to the success of the IPO may not be how many products he is acting on, but the "role" that has been transformed and not misplaced.

According to the Business Review of 21st century, Li Zongxin, a 25-year-old Hong Kong man, who is young but has white hair on his forehead, is in exchange for a successful IPO in Canada on May 29, successfully haunting the halo of "the chairman of the youngest listed company in China".

In the interview, Li Zongxin's words are often mixed with fashionable internet vocabulary, but the body that shrewd and mature and his age of 25 years of extreme contrast, it is easy to think of a word: dislocation. Dislocation is full of the first half of Li Zongxin entrepreneurship: Students, leadership, technical school, communicators ... Hong Kong people, mainlanders, who once made Li Zongxin's entrepreneurial career almost premature.

Fortunately, Li Zongxin survived, now he sits 700 million net worth, navigate the role of "businessman", and look back, Li Zongxin feeling inexplicable: "The mainland is a lot of opportunities, but a Hong Kong people to start a business, the most need to quit, is proud." ”

Dislocation, then chaos

Into the new century, the domestic internet industry spent the past from scratch, the ups and downs of the 10 years. In the meantime, opportunity and Bubble Qi, Li Zongxin also in therein ups and downs. As early as 2002, he tried to make his first personal website, Xuan City, less than half a year, the site's daily traffic has been over million, in Hong Kong, a handful of personal sites, which makes Li Zongxin feel that the Internet can not only bring him fun, but also a sustainable business, two years later, Li Zongxin has also produced one of the most large-scale network communities in Hong Kong-The new Magic community, with film and book sharing as a selling point, the highest weekly advertising revenue can reach 300,000 of dollars.

The rise in earnings has Li Zongxin to the bitter taste: site domain name and server by an investor to provide, Li Zongxin only responsible for content construction, the two sides gradually in the division produced a disagreement, from the initial 55 open to the last 28 open, Li Zongxin finally unbearable "bullying", and the other side parted, he recalls: "At that time will not look for investment , there is no sense of law, it is inevitable to disband. ”

"300,000 dollars" let Li Zongxin "unforgettable". At the age of 16, he started his first company in the name of his family: Hong Kong set up a new power network limited, the main business includes portals (advertising) and some external projects, such as web design. Company members "More" up to two people, the full control of production and sales. Li Zongxin Daily After school to nest in the home computer to ponder the business and technology, can be exemplary otaku.

At the age of 18, in 2005, Li Zongxin noted the opening of the Internet industry in the mainland--China's internet users have broken 100 million, 2 billion-dollar venture to target China, Shanda to Sina, Alibaba mergers and acquisitions Yahoo, 21 Chinese technology concept stocks listed overseas, Among them are listed in the United States Baidu and the Hong Kong-listed Tencent and HC. He was unable to participate in the giant's revelry, but yearn to the gold-rush land.

As if the cause and fate of the 2005, Hong Kong's culture, education and arts and the mainland accelerated integration, the Hong Kong people northward gold rush swept the mainland. Self-proclaimed taste of the ups and downs of entrepreneurship, young blossom (in fact, Li Zongxin in Hong Kong company's turnover soared to 30 million Hong Kong dollars, more than 20 employees) Li Zongxin naturally produced the idea of "immigration." In his view, the mainland Internet market and the environment and Hong Kong is not comparable, is to transplant the mature business model to the mainland, with advanced technology and ideas can easily occupy the market, when he was in Guangzhou (nominal) set up a network services Limited, almost in the mainland poured over the years in Hong Kong earned all the capital.

Li Zongxin soon got a full bag of hands. In Hong Kong, many customers do not need to explore and promote themselves, instead, customers will spend a lot of energy to find a certain technology and promote the advantages of resources, so after a single, you can work behind closed doors, engaged in a very "simple" business. But to the mainland, Li Zongxin soon found that the company's registration threshold, to deal with the relevant departments ... No connections. But this is not the biggest hurdle, because of the lack of resources and experience, Li Zongxin and his entrepreneurial team in the mainland can only rely on door-to-door "sweep street model" to attract business, finished internet players and salesmen have received the same treatment, often eat to the door.

For the life of Li Zongxin, this period is called darkness and confusion. He is also a student, destined to go back and forth in Hong Kong and the mainland. "The Ministry of Railways should send me a VIP to support the development of harmony," he said. Li Zongxin recalled the hardships of running Hong Kong and the mainland. But the VIP can not save his fate. The result of "remote command" is that employees leave quickly, and in the worst time the company is left with only one technician to support it. The weary Li Zongxin began to consider whether he needed to concentrate on his business. His answer is "yes": at the moment of receiving a college admission notice, Li Zongxin formally and the ivory tower farewell to seek to save his career.

Game Market!

Yahoo's top executives may not have thought they had inadvertently helped a teenager "drop out" at a certain point in time. "I got an important contract at the time, and it was a rare opportunity to work with Yahoo on a search engine contract," he said. I also struggled for a long time, asked the family, friends, teachers ' opinions, finally I feel that I am still very young, the book can be read again, the opportunity can not be missed, I have many opportunities to go to school, so resolutely gave up the study. "Li Zongxin's mouth" contract "means that he volunteered and got Yahoo Hong Kong's advertising agency right." Since then, the company's business expanded to the domain name registration, server and other fields, but this is not enough to support Li Zongxin's biggest wish: listing.

In 2008, Li Zongxin noted the prospects of the mainland's online gaming market. This seems to be some late--the mainland online games market has been in full swing to many Internet addiction experts are ready to rush to the point of the dream, but also seems to be unrealistic: Guangzhou registration game company's threshold is too high, need 10 million of cash.

Li Zongxin decided to borrow the road to Taiwan. At that time, the web game has become a market for online games, a new force, compared to the traditional large-scale network games, Web game entry threshold is low, but through a lot of micro-payment means to ensure a certain degree of profitability, to test the water market is suitable. As a result, Li Zongxin set up a web-game company in Taiwan in May, acting as the Nineth city's "Kyushu War" Taiwan, Hong Kong, Macao and the operation of the "aircraft a warrior" Hong Kong's operating rights.

During this period, Li Zongxin's biggest achievement was the product of a Japanese online gaming company, "Stone Age 2" ("Stone Age 1" was one of the most influential pioneers in the domestic market). With this paper contract, Li Zongxin returned to Guangzhou with a vision and then created a network of wins. But he soon found "Stone Age 2" high drive low walk, players are more nostalgic for classic old products, Li Zongxin simply won the "Stone Age 1" in China Agent operation Rights and source code. The meaning of the "source code" is that the source of this old game is very low cost, but for the new online games is a major learning opportunity. However, for Li Zongxin, the more important value is to facilitate the review and modify the game.

At this time Li Zongxin is not that naïve technology school boy, and like the mainland game rules of the business old "slick." He believes that a foreign online games to survive in the mainland market, to make a lot of "localized" changes, in addition to the adjustment of the play, but also to the mainland's game approval rules to make timely and sincere response-for Li Zongxin, the key to the success of its listing may not be how many products he has represented, But identity completed the conversion, no longer dislocation.

"I am no longer the 2005 hothead. "Li Zongxin says in the Stone Age series, in the process of approval Li Zongxin has done a lot to modify the preparation of the characters-" Stone Age "in primitive people as the background, the characters dressed very exposed, and the mainland does not play a grading system, the game must be in line with all ages, so to the characters" modesty "is very important.

After experience in the mainland, let Li Zongxin have a sober understanding of the importance of network resources, he said that the network chose to list in Canada, mainly for the "full" excavation of resources such as local people, many of its board members from Canada, and the Local government Chamber of Commerce in Canada maintained a good relationship.

"Now that the mainland has made great progress, as Hong Kong people, we have no advantage to speak of, and we must start from the most basic bits." "This is Li Zongxin's summary of his entrepreneurial career. Source: 21st Century Business Review Author: Ginger intermediary