Entrepreneurs, look! Eight strategies for Shiki millionaire's success

Until recently, the big challenge was the rights of a few. Historically, big challenges mean huge spending and decades of bets. High-quality talent team requirements in the recruitment training based on the progress of the technology to continue to pay. But with the advent of crowdsourcing tools, the whole play has changed. Technology allows companies to develop in unprecedented ways, small groups can also have a big impact, a team of passionate innovators can change the lives of billions of of people in an instant. There are four entrepreneurs who have used technology to create billions of of dollars of companies that have changed the world, they are Virgin Group founder Richard Branson, Amazon CEO Jeff Bezos, Tesla CEO Elon Musk and Google CEO Larry Page. Based on interviews with these people and other people, we can refine their eight strategies for success. 1. Take risks, but to reduce the risk everything Richard Branson does is risky. His Virgin Group, like a competitive ecosystem, would let some companies live, die, and always try. He will quickly iterate over his ideas and will quickly abort the failure. Although Branson has set up piles of companies, he will get rid of companies that don't work for him. Branson understand that risk reduction is important. "It seems that entrepreneurs have a high tolerance for risk, but the most important thing for me is to avoid any adverse circumstances." I think that's what most entrepreneurs should know. "Entering the airline industry was a daring move for Branson, but Boeing allowed him to return the plane 12 months later," he said. Branson says this means: "I can put one foot in the water to try the depth, to find out whether people like airlines, even if the results are not satisfactory, I will not mess up everything." "At the same time, he can face other colleagues, because in any case can ensure that they still have a job." "It is critical to avoid adverse conditions, take bold measures, but make sure there is a way out when things go wrong." "2. Fast iterative trial and error, until correct until Jeff Bezos very busy, he does not like small repairs and modest progress." He likes to do some large-scale changes to meet the customer's long-term needs and ideas. As Amazon's CEO, he understands that the only way to succeed is through constant experimentation. He knew that this method sometimes made a great mistake, but he thought, "failure is an indispensable part of invention and cannot be chosen." "His company's employees agree that early failure does not break the iteration until it is successfully practiced," he said. "If this method works, we will be less likely to fail." Most experiments start with small things. If what we are doing is what the user really needs, we will do our best and the harvest of success is very impressive. "3. With passion and goal drive for Elon Musk, nothing is more important than passion and goal, except Tesla, he has space exploration TeChnologies and SolarCity two companies. "The reason I got into rockets, Elon musk cars and the solar field, is not because they have great opportunities. I just think that to make a change, something must be done. I want to have an impact on society and I want to create something better than ever. 4. Long-term thinking Google X director Astro Teller once said that he had imagined creating a time machine, taking it to CEO Larry Page's office and plugging in the power to show how it works. But page just asked, why to plug in the electricity, rather than have a own power. This shows that page will care about 10 times times the important things, and these will bring 10 times times the effect. For him, Google's goals have been long-term and user-centric. "We're concerned about long-term goals," he said, "When we first saw YouTube, someone said, ' You spend 1.4 billion dollars to buy it, but you can't make money from that. ' You're completely insane. ' We are crazy, but not irrational. "The outcome, look at YouTube's earnings every year." "Our philosophy is that people often use things that are important to them, and in the long run we can make money from them," he said. "5. A user-centric Branson business strategy is an experimental user-centric doctrine, that is, if he thinks a service is good for the user, he tries it." This is why Virgin will offer free TV, massages, and comedy show services on the plane, even with a transparent bottom plane. "Unless you focus on the user, you may create something amazing, but not long." We will focus on every detail, and operating an airline is like running an upscale restaurant. At first we had only one plane, but because we cared about our customers, they were willing to take our flight. "6. Consider the probability event, broaden the horizon to consider the probability (such as a business only 60% chance of success) rather than certainty (if the completion of a and B, it will be able to achieve C), not only to prevent simplification, this way of thinking can also let enterprises avoid laziness. Musk often broadens his horizons with probabilistic thinking. "The results are usually uncertain and they are probabilistic. The general definition of madness is to keep repeating one thing and expecting a different result, but only in a highly determined case. If we are in a probabilistic situation (as is the case in most cases), doing the same thing is likely to result in a different outcome. "7. Be a rational Optimist page at the 2013 Google developers Conference said a famous word:" Negative attitude does not bring progress. " I am very optimistic, I believe that regardless of any challenges, we can through joint efforts and better technology solutions. Page believes that his company's goal is to "make the world a better place" and that the world needs more people to commit to it. "The world has enough resources for everyone to mentionFor good quality of life, we need better organization and quicker action. "8. Relying on basic facts, Musk urges entrepreneurs to seek direct criticism from their friends. It's not easy, but negative feedback is also important, helping entrepreneurs realize what they've done wrong and make adjustments. "People don't usually do that, they don't adjust fast enough, they can't adapt to reality." People do one thing because others are doing it, or discovering a trend. This is true, but sometimes it pushes you off the cliff. "Therefore, often consider some basic facts, will" prevent you make some mistakes.