Startups founder Dave McClure The last time he came to Taiwan, when every entrepreneur Pitch with him, he asked the first question-usually when your first self-introduction was not finished, he asked. Like him, I used to throw the problem first. To my surprise, a few months of experimentation, the number of people who can accurately answer.
Of course, everyone covers network services, do App, design games, are all want to give users, a lot of users to play, to use. And entrepreneurs are more often to subvert the existing industry, change people's lives as the ultimate goal. But if there is no good answer to this very core question, there is probably a gap between your hopes and your execution.
Of course, it is not easy to answer this question accurately. Because it is not a "one" problem, but a collection of many problems. Here's a list of those "sub questions" that you can try and see if the more you can answer these questions, the more you know what you're trying to solve for your users.
Who is your user? Who are your early adopters? Medium-term users? What are their characteristics? (e.g. sex, age, income, place of residence, interest, marriage ...) Where can you catch them? What are their common problems? What are some of the problems you've solved for them? How do you determine if these problems actually exist? How do these problems bother them? Are they willing to pay for the pain? How do they solve the problem without your product? What are the advantages of the original solution? How much money do people spend on these original solutions? Do you know what the original solution provider didn't know? Why didn't the original solution provider know about these things? Why aren't the original solution providers correcting their flaws? Is the problem due to the use of a product/service? What is the lifecycle of this product/service? Can you wait/support your solution? If you can confidently answer the above questions, congratulations, you are solving a very important problem. If there are some problems that are not certain, then ask you to do more experiments to find the answer, of course, in addition to talking to users, questionnaires, focus Group and other traditional methods, the construction and introduction of the MVP (Minimum viable Product) is a way to get the answer. Especially early entrepreneurship, the purpose of your product is often to compare the existence of the problem in clarifying, rather than creating skyrocketing successful service. The answer is always there, so the point is to ask the right question. As long as you keep questioning yourself about these core issues, your entrepreneurial path will become clearer. With everyone.
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