Entrepreneurs spit out the number of capital three sins: Investors despise entrepreneurs

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"I believe that every entrepreneur can do business, can persist for 10 years, behind the hardships are unable to speak, suffered hardships, difficulties are left in the heart." So I want investors to be kind to entrepreneurs. ”

July 14, in Beijing, "2012 Chrysler Cup Black Horse contest Summer", the founder of Jingdong Mall Liu words sentence implied NVC Lighting Capital and the founder of the personal melee.

The contradiction between founder Wu Changjiang and Investor Yan is a typical case of the founder's loss of control over the capital road, and also a topic that makes Chinese entrepreneurs bitter. Jingdong CEO Liu and other people remind entrepreneurs to avoid easy to make mistakes, not to be led by investors nose walk.

This is also after the micro-blog shelling rich partner Yan openly lied, contrary to the professional ethics of investors, Liu again to the investors fired.

A sin, investors despise entrepreneurs.

"Most entrepreneurs in China are industrial, and frankly, it's not easy to be an industry in China," he said. Liu told the first financial daily.

There is also the same feeling of Beijing Lakara Network Technology Co., Ltd. Chairman and President Suntaujan, he believes that the creation of a business has two levels, not simply to the trade and Industry Bureau to register, rent a house, hire a lot of people, the Enterprise was established, the entrepreneur brought to the enterprise, as well as the culture and soul of the enterprise. "From this perspective, no entrepreneur has no business. ”

The attitude of some investors is unpleasant. Liu For example, some investors think they are God and advertise themselves in 20 minutes to understand the business. "To be honest, even Warren Buffett can't do that." "Cynical about entrepreneurs when the economy is bad and startups are underperforming. "Hope investors are good to entrepreneurs, otherwise, success is accidental, failure is inevitable." ”。

Two cases of crime, on the financing road to transfer control.

In the process of enlarging enterprises, the introduction of capital seems to be the begotten of rapid expansion and development.

However, many entrepreneurs do not understand the nature of capital, "Our generation of entrepreneurs began not to understand the capital, leading to the [financing] in the process of loss." Liu said that some angel investors, in the process of dealing with enterprises there is no detailed contract, unclear rules often lead to problems in the future.

Shenzhen founder Xuhang also said that, although they do not advocate the family business, intergenerational, but the current Chinese entrepreneurs to the enterprise as the biological parents of children, "stepmother again good, also inferior to biological parents." "So, when the enterprise starts, even if lacks the money, needs to sell the stock, also cannot lose the leading ability." "Let the capital share the profits, but you can't completely let him talk." Xuhang further thought.

Three deadly sins, too deified capital market.

Entrepreneurs need to be passionate and always stay awake.

Shong, co-founder of the mass media and the partner of Yunfeng Fund, reminds us that the global economy is slowing down, but the capital markets are in a turbulent cycle, with less money and cheaper shares, while global asset prices are not cheap.

A few years ago the blind overseas listing hot, too deified capital market, also brought a lot of bad consequences. Now some overseas listed companies want to return to the market. Therefore, Shong suggested that entrepreneurs should not only stare at their own businesses, but also pay attention to the capital market. Entrepreneurship needs a good mentality, do not expect to hit a sum of money can immediately see the effect.

Shong said that the global economy continued to slow down last year, the A-share market reached its peak, this year will fall. Entrepreneur financing must do a good job ahead of time, do a good job of cash flow reserves, prepare to survive the winter.