Entrepreneurship and Investment: the eternal topic of entrepreneurship how to make capital fall in love with you

Entrepreneurship and Investment: the eternal topic of entrepreneurship, how to let the capital fall in love with you

News and Information 2013 China Internet entrepreneur Conference May 11 in Beijing. The theme of this session, "embracing the mobile internet in a comprehensive way", includes nearly 50 high-end guest speeches and round-table forums. News and science and technology to the General Assembly of the whole report.

The following is the theme "Entrepreneurship and Investment: the eternal topic of entrepreneurship, how to let the capital fall in love with you?" "Round Table Forum:

Li Mingshun: Please sit down, the last link to me, discuz! Webmaster Annual Meeting This year is eight years, adhere to eight years will be more people to participate in the internet industry I did 13 years, I summed up four words, "winner of the King." All of you here today are Kings! All startups can not be separated from money, today, people on the stage is to provide money, today all of you here have the opportunity to win the capital of the venture.

Each guest has a quick self-introduction, and then there are a lot of concerns that we can solve quickly.

Wang: Is the head of Hainan Asia Investment, we have been in China since 05 investment, cast more than 70 enterprises, 11 listed, and now we pay special attention to all aspects of mobile Internet applications, we have a good idea to provide to me, thank you!

Lu Hongyu: I am the partner of the German capital, very TNT, we also 06 years have the dollar and yuan to invest early also can, from 500,000 dollars to start to vote, before the internet we cast a lot of electricity, like Amoy and so cast a lot of money.

Sinyao: I just entered huaxing capital last year, Huaxing's emerging investment bank, we call ourselves an entrepreneur, this year is to expand business from the original industry to mergers and acquisitions to the present API also do, now small with the investment fund is my responsibility, I hope to have the opportunity to cooperate with you, thank you!

Dong: I am an old webmaster, 98 to do personal website, Gobi investment many programmers csdn, including mobile advertising, and so on, we very much hope and advertising grassroots webmaster and entrepreneurs work together.

Lin Zhongli: I am from Shandong Mass Media Network, it is an application platform, we are actively to the mobile Internet development, hope to get everyone's support.

Chen Shaohui: When Tencent opened the platform two years ago, we announced that Tencent industry was winning the aim is to support and encourage more internet start-ups to work together on a large Internet platform, and we have a wide range of investments, basically involving the Internet in the fields of electricity, social networking, gaming, and so on, including foreign investment in the Internet, Also get a lot of entrepreneurs support, thank you!

Li Mingshun: Today every year is the webmaster Annual meeting, this year is the Internet entrepreneur Annual meeting, the extension has been expanded, in fact, the opposite has a little bit of feeling bitter is a lot of personal grassroots entrepreneurs as stationmaster identity in the ranks of the venture is buried, venture capital angle, today's first topic in today's big background, Traditional Internet investment opportunities are not already, you have no way to identify, this topic is not one of them, who would like to say all can.

Wang: Internet or mobile internet is just the form of the terminal is not the same, in fact, I think today should not be separated, I just said we are very concerned about the mobile Internet, in fact, more is the hope that in the past only the form of Internet display some applications, Or some of the software to bring efficiency to the mobile internet, mobile terminals, there is no such fragmentation. From the overall direction of investment, I think it is a combination, and ultimately the user terminal to show to complete the improvement of the efficiency or to bring convenience to the people of Chengdu, or the Internet such a platform to display this information, I think the last is a comprehensive result. So I don't think it's a matter to be separated.

Chen Shaohui: Today we are the exchange of people in the industry, habitually put the industry into the internet and mobile internet to discuss, in fact, want to emphasize an opportunity and webmaster to provide a sense of crisis, but stand in the broader industry category, the traditional industry across the Internet, including mobile internet are emerging industries, and is a sharp threat, We are in a new Chaoyang big industrial environment bred a lot of opportunities.

PC Internet's own investment organization depends on the specific industry and user needs, for example, we believe that in the future of the work of the PC Internet will still play a great value, if it is in this field of entrepreneurship, the PC is to find a good application. Large heavy client products for a long time the PC remains valuable, so it depends on the niche that the entrepreneur chooses.

Li Mingshun: Today there is no absolute distinction, I heard Song Wei host said should become mobile internet, big say not necessarily, entrepreneurial more is to choose the right direction. The second question yesterday, Ma Yun in Hangzhou held the annual general meeting of Taobao, all people will care that today, companies like Ali have tentacles, not just e-commerce, including today's investment in Sina Weibo, as well as the gold map and a lot of depth, which seems to be a threat to the entrepreneur, is also an opportunity, because good will be the giant mergers and acquisitions, the process of listening to investors, there is a special investor they are huaxing capital, it is said that Ma Yun many transactions are made by huaxing, in addition to as an investment company, still doing some investment direction, How do you look at the opportunities that entrepreneurs give to entrepreneurs in the face of competition from giants and the layout of giants?

Sinyao: We are not only with Alibaba, including Baidu and Qihoo have close cooperation, we do mergers and acquisitions in the industry share should be the industry's highest, we have a few big head have close cooperation. As for the entrepreneur should not start the time to rely on the tree, rely on the success of the tree will be relatively high. This way for ten years looked down, there are different feelings, I think in fact, the tree can bring to the entrepreneur the biggest resources? The biggest resource is actually traffic. Other things are less obvious, the biggest resource is traffic. Entrepreneurs here are you want to rely on the tree, you have to think clearly what has been lost, in the mind to be very clear, get the possible flow, lost is obviously some freedom and the last exit of the road. We negotiate with you to provide resources, they must have something they want, there is no free lunch in the world. How much do you get when you negotiate? How much you will lose, is entirely in your position in the market how to consolidate, in fact, I personally think that the beginning of the company is still relatively small, in fact, is not too suitable to talk about this aspect, you should wait for you in the market has a certain position, the negotiations will be more smooth, When you invest, is your company sold to another person who has the priority to buy you, if it is to let Ali investment, if they have such provisions may be Tencent or Baidu after the acquisition may be hesitant, after all, the use of other people's bid, and finally the original investment of the people to buy, Maybe your way out can only be listed. This is to be understood.

But the advantages of the tree must be some, now the advertising costs are more and more high, it is definitely pros and cons, depending on your position in the market is how much, in the whole enterprise growth stage is in what stage, when should intervene in this link.

Li Mingshun: Please Dong to talk.

Dong: First I believe that many grassroots entrepreneurs are smart, just Dong Qin Peak said a lot of ways to use the resources on the platform, I think in fact, two, the first is like everyone to do SEO, directly from Baidu to obtain traffic, but also do SEM, which is often large companies to do the money to get traffic, How the grassroots get free flow and free relationships from giants now there are opportunities, including Sina Weibo, Tencent Weibo, there are a lot of content and relationships, they also open up the platform, you can start the relationship and content to catch their own platform to use. But independent in the operation of this is relatively important for many entrepreneurs, if the purely dependent on the relatively large platform to do, the risk is relatively large. The example that I just cited, you get a relationship from a big guy, build your own new relationship and new content, it's more valuable to let users recognize your own brand, so it's more rewarding to be dependent on the platform, but it may be fine to be completely attached to a large platform purely from the point of view of making money and doing business, but investors may take risk into account.

Li Mingshun: The mass media used to be the local media, the local Internet media, you are in the choice of investment or say the boss when the Giants and entrepreneurs exist how do you face challenges?

Lin Zhongli: We made a small investment, now the development of the Internet giants is indeed very large, because as a local media is indeed a dragon, our attitude towards them is to first do their own things well, each market has a regional, every enterprise must occupy a comprehensive market, On this basis to do a good job in the regional market, the mass network is firmly rooted in Shandong's market, Shandong's market in the country's overall economic total is relatively large, Shandong's mobile phone users nearly 100 million, internet users, Taobao users of mobile phone payment rate in the country is a leading position, we have done the market in Shandong, after the These giants should consider cooperation when they enter Shandong, the most fundamental thing is to do their own things well.

Big cooperation big win, small cooperation small win, does not cooperate does not win, now is the case, the competition in the process of doing their own things well, and to seek a way to cooperate as far as possible, and now set up a lot of the platform in Shandong, including Digital publishing, mobile newspaper, mobile Phone magazine and so on, which have the basis and conditions of cooperation, I hope everyone here will be interested in the Internet in Shandong and we can cooperate with the public.

Li Mingshun: I would like to land total, your investment amount from 500,000 to above, how do you think of small companies, big companies and platform for a total win.

Lu Hongyu: "Dances With Wolves" is also a danger and opportunity is coexisting, I add a few points, if just want to flow I feel through the other way is available, not necessarily and these tied very dead, but if do some big data, real bottom of the data analysis, like said last year in Hangzhou to do a communications search business , its communication search technology is the first application is to do shopping guide, see this dress compare beautiful, I want to know Taobao merchants this clothes to where to buy, this data must be Ali provided to it, he took the user of Ali the first place, Ali was made his angel. Such companies, if left the soil, Ali the soil behind the growth of the space will be slower, or from their own entrepreneurial project perspective to consider this matter.

Li Mingshun: The recent investment is not like the Internet, ten years ago, mention of investment there is a time when it seems that venture capital is a new thing, in the last two years, investment has become more and more into the day-to-day life of entrepreneurs, not only institutional investors, as well as angel investors, and a variety of renminbi funds, There are a lot of dollars in the fund, in the wave of ups and downs, sometimes found that investors quickly cooled, and sometimes soon hot up. We are concerned about what investors think of the investment in the venture market this year in 2013.

Wang: I think there may be different stages of investors, the different stages of the company's investors are not the same sensitivity to the heat, for the early investors last year and the years ago, especially when the app up the years ago, because the amount of money needed is small, effective faster, Even at the time when the total number of users is not very big when there is a 50,000 dau relatively good situation is easy to attract investors, that era is very easy to get funds, but today if you do an app to do 1 million dau may be other people have to think about the line. Maybe as an entrepreneur, if you can be tricky, from an investor who doesn't want to be tricky, but from your point of view if you can step on the point, it will be easy to attract the first investors want to attract, because today we face more people to attract the first group of investors, rather than to the second round, the third round of the group, My advice is to have a far-away, this year is still doing hot things last year may be to step on the wrong point, your friends choose a different way, just vinegar technology to talk about topics, this is the topic of the smart question.

Li Mingshun: I talked to a lot of friends before, the traditional industry may be like mountaineering, internet business is surfing, a few days to do a search may be no chance, but open a restaurant may be ten years later there is a chance.

Lu Hongyu: In general, my own feeling is that this year's investment in mobile internet has been a little bit better than last year. For entrepreneurs, the financing situation is better than last year, last summer or around October is the industry's most freezing time, when investors on the app, especially the tool-type app, the hardware is the original system features of the app. The base of the camera and so on will continue to upgrade, so the advantages will gradually weaken.

We also talked about the game is relatively good, I also cast a few, this year, we will be a few more than a month income of more than 50 million games, there are some of my personal favorite large data, similar to the application I will pay more attention to.

Li Mingshun: Ali recently raised the topic of large data, including large investment, it is said that Ali prepared 1 billion dollars to buy and invest, and provoked a thing, Tencent how to do? What will Tencent do to face the heat of such an investment?

Chen Shaohui: I think this is a reaction, whether Ali or Tencent, why the big companies in the active investment? Large companies have a great sense of crisis, although there are a lot of platform traffic, but we see the whole mobile game rules in the great changes, but actually back to the question, in the end what is the field? Personally feel that the Internet is still a lot of innovation in various fields, even if the portal, search for small companies can not do, if you look at the innovation of Silicon Valley, any one of China's already mature internet industry, still in Silicon Valley entrepreneurs good creative whole system, including hardware system support, to achieve a lot of innovation, So Tencent is very concerned about several areas, such as electricity quotient, around the electric industry chain in the mobile internet picture, shopping guide, data Services, marketing have a lot of subdivision of the entry point to the entrepreneur, Even the big social environment in Silicon Valley is still seeing a number of new vertical subdivisions of the social services that do many real-name relationships with Facebook accounts. There are still plenty of opportunities.

Other games or O2O opportunities are more, overall is more optimistic, and the next years are like this.

Li Mingshun: Ali Investment so fierce, Tencent anxiety?

Chen Shaohui: Tencent has been more of a sense of crisis of the company, Tencent two or three years ago on the positive layout, we invest more speed will only be more faster!

Li Mingshun: What does Lin always think?

Lin Zhongli: We try to "alongside the rich", Tencent in 2010 is all over the country happy enclosure, set up a lot of a series of websites, if in Shandong should be Big Lu Network (LAUGHTER)! A local media how to do, we are first to do small and fine, just now, the leaders said well, a boss spoke very well, it is impossible to do all-inclusive, the two-year public network is learned to do subtraction, the topic is a direction, mobile internet is not good for a better direction, last year, The Times did survey, the United States, these young people among the 70% Choose 70% in mobile phone and wallet will choose mobile phone, mobile phone will become human organs, according to this trend we did the exploration, but not successful exploration, based on the strength of capital, technology strength.

Dong: Let me give you an example electric donkey is a personal webmaster, the earliest do not make money donkey, then because the Web site came out to earn some money, bought a Q7, but the transformation to do the game, this is an opportunity, we seem to have done a money, but in fact the gene is very important, When an entrepreneur is young, he still has to do what he likes, when he is an electric donkey. Young entrepreneurs do not look at the market, only do what they like to do to succeed, but when there is a certain experience and experiences can go to see how the market, still have to do relatively like to do things. This investment and entrepreneurship is the right thing to do.

Sinyao: Many people say that we are the fashion industry, seems to have a theme every year, the fund looked at the theme turn, the year before the last is the electricity quotient, may be mobile Internet, this year's theme is what, some people say this year is big data, each year has a theme everyone money will follow the theme I think there is some truth to it, but we can see that there are twenty or thirty projects running at the same time, in fact, twenty or thirty projects, mobile interconnected projects may account for six or seven, or many other good projects in the industry at the same time. Honestly, is it really a bad business, and what was the best API of the world last year? is a VIP project. In fact, every industry as long as the extreme value, really prominent oneself, can establish certain competition barrier, can prove oneself starts the profit is the most important, the mobile internet last year and this year biggest problem last year, a lot of a round of and Internet enterprise financing are at the higher price, the first round sees has an idea to be possible, The second round to see performance, is not really beginning to have the pattern of change, but it is a pity that a lot of mobile Internet Enterprise B has not yet become a model, causing investors to fear, so that the pattern to become more and more clear, this is very important.

All the investors have their own characteristics, including huaxing cast a lot of cases, Dong a lot of mobile internet and so on.

Li Mingyu: I am Li Mingyu, comrade Tencent to the micro-public number based on the type of project, we are based on the assumption that there is such a project, based on the micro-public number to do vertical industry customer relationship solutions, such investment Tencent investment How to see? Also ask, now Ali finance is very hot, your pressure is not big?

Chen Shaohui: This is a big problem, from the perspective of the investment department, certainly around the new company of micro-letter is very concerned about the direction of investment, but now the opening rhythm of micro-letter, our business unit in the unified deployment, so we believe that there will be many innovative applications generated above, this relatively thin direction is based on customer relationship management, Or a larger area, micro-mail to do this business service, mobile Enterprise Services, we believe is the focus of the field, in fact, to include Tencent and a lot of Chinese internet companies a very rare opportunity, because the past more than 10 years of China's development, the more obvious drawback is that the company's services in the Internet innovation is relatively weak. It has not been a very successful commercialization, and we are very keen to take advantage of the opportunities of mobility, which is also a challenge for all enterprises, and can rely on platforms such as micro-letters and microblogs to have more innovative models, and we will be very concerned about this area.

Li Mingshun: About good credit net, I think in addition to our online many entrepreneurial opportunities, I think that in addition to eating and drinking live in the mobile internet, including finance is also affected by the Internet, Ma Yun said that if the bank does not change his bank, we are good to loan net is to work together with the bank, is hoping to help the bank compare his efficiency, find the loan to the client, and hope to help the individuals and businesses who want to loan to find the corresponding product through the platform.

Entrepreneurship is not necessarily about changing anything, but with others, with a number of giants to cooperate, for example, Ali Finance although the banking industry has a great impact, but in fact, the impact is more the impact of the concept, because Ali last year the entire loan amount of only Sandra, but any city firm has more loans than it, For this year, all central bank data for one months this year are 1.5 trillion loan banks, the total balance is 75 trillion, 30 billion and 75 trillion what size, the industry has not changed the subject, but for entrepreneurs is an opportunity to help the traditional industry to improve its ability. We want entrepreneurs to not only choose equity investments, but also opportunities to win development through debt and debt financing, especially for cash-flow companies, which is the new way to finance.

Question: I operate a website "Jinan Street" in Jinan, today you are investing in the big old, I have and problems, can be used as a comment, now I understand that the rural area is now demanding on the Internet information is particularly large, we also found in various media, because of urban and rural information asymmetry problem, resulting in a large number of agricultural products unsalable, Or the farmers themselves do not have pricing power, they have such a big desire in the information, but the real rural information projects are less and more, I would like to ask you the investment industry, there is no such as the rural information construction in this aspect to invest in the intention.

Lin Zhongli: This problem relates to Shandong rural market is a very big market, in addition to the occupation of Shandong market on the basis of the rural market tilt, including our local station construction and other channels of construction, rural agricultural products are looking for your partner, we can go back to more exchanges, This year, with the warehouse on the commercial circulation sites have a preliminary communication, Shandong Province is now in the push of our local secretary, 582 villages in the province to establish a level of secretary, all the village secretary village of the local products to do the public welfare activities, is currently doing a pure public welfare, How to become a profit model and income and profits can be reconsidered.

Lu Hongyu: We have a green farm for organic vegetables, there is a chance, theoretical phenomenon, information asymmetry also includes some commodities, such as luxury goods in Beijing, Shanghai some sell, two or three-line cities can not buy, it is the opportunity to generate electricity, agricultural products will also have the opportunity.

Question: We have a team to do mobile Internet education products, foreign language learning of the product, as far as I am looking for an angel investment, I am more concerned about is that I look at the news online, angels are cast acquaintances, through an acquaintance to introduce the probability of a large number of entrepreneurs like me, the investment of the big always how to choose the project? How can we find the resources to find the investment as quickly as possible for the entrepreneur who is seeking angel investment?

Dong: What do you think of the Angel investment project?

Question: Angels are more inclined to the team of acquaintances.

Dong Light: I think basically no acquaintance introduction is basically unfamiliar, I look at three, the right time and the market space is not big enough, the second cut the timing is good, geographical location is your team to do this thing if you think good weather will eventually be the Red Sea competition scene, your team why will be successful, Why is the industry the first, the core competitiveness is what, all the Angels are cast, my personal preference, especially the mobile Internet product-type company is a triangle, the CEO is to do products, there is a very strong CTO is to do server-side grasp ability is stronger, and then there are marketing and cloud, and ultimately is the investment team, Cast people!

Li Mingshun: Angels have 3F principles.

Question: I want to know what is the difference between the net and the 360?

Li Mingshun: The biggest difference is that people are not the same, there are many market opportunities, as an entrepreneur the most important is to go more finally, our industry is very large, welcome more people to join in.

Question: I am Shandong Binzhou County website, our website runs for five years, the profit every year about 1 million, like our small county local portal site, we have no investment, let us more professional better serve the local people.

Lin Zhongli: To salute you, the Wudi County does 1 million is very good, Pennsylvania is the beginning of last year so far to keep up with your income, I hope we have such cooperation opportunities.

Li Mingshun: VCs want you to go public or be bought by a company like Tencent.

Question: I am a student stationmaster, oneself set up a website "arrangement China", I would like to ask you a question, the current monthly income of this site is about 30,000, I want to find a venture capital, I was looking for you, you are equivalent to a loan, so not suitable for me, I am focused on doing the music industry, Now the problem is because I am not a company, many companies tend to invest in enterprises, I found around 2 million of the venture, I talked to him two days ago.

My question is, do individuals and businesses tend to be more business than your investors?

Li Mingshun: Yes.

Wang: I think individuals should attract more individual investors, they appreciate your talent, appreciate the huge profits you can bring to them, which is more appropriate, institutional investors simply, and the money we get is trust us to help him manage a group of investors who have different requirements for different investments, It is generally important for us to find a team, the team is able to get a higher profit than the average deposit for the investors we help, so that's why institutional investors typically don't see a temporary individual, and eventually it wants to be a team-run project.

Question: Now many teams do not register a business, but still have a team.

Wang: I once voted in a team, is a person, a concept, he wants to do one thing, I think can do, he began to prepare the team, three months later the team was established, and things were done, a year later the company also merged into a second round of investment This is the normal development, And in the form of a company can give his team and partners to bring better entrepreneurial opportunities, at least the life of the protection, so that the form of the company is very important.

Question: I am from Guizhou, our team has Shandong Mau Lin, I would like to ask just heard that the entrepreneurial project to wait until a certain degree of maturity to look for VCs, but the lack of entrepreneurs is the funds and contacts and flow of their own projects to reach a certain degree of the need to find a venture?

Sinyao: Because to a scale, such a simple thing, if you can be a small amount of money, you do not need investors, and do not need to go public to earn their own money is very comfortable, I do not recommend you to finance, In fact, we are behind the investors we want to be able to earn more money than the general deposit or other projects can make more to do venture capital, the ultimate hope is to be listed companies or large-scale mergers of enterprises, this is the size of the ambition, although it is money, but not enough money to do a larger expansion, Or the rapid expansion of the time still need to do financing.

Question: The real investment-seeking entrepreneur should be a VC, right? Really want to look for investment should be venture, is the beginning of?

Li Mingshun: There is no such concept. Discuz! Congress from all provinces and cities of the people will have.

Question: I am Dongguan, my friend made a project, he went to Shenzhen Subway by his monopoly, do the Shenzhen subway handle advertising, not the ordinary handle, has made a special-shaped, including soy sauce, instant noodles This has applied for a patent, Shenzhen subway hundreds of cars all was he took down, how do you look at such a project?

Lu Hongyu: Outdoor Advertising This competition is also more intense, including large screen constantly new media out, this problem is not particularly suitable for us to communicate offline.

Li Mingshun: If you can get all the handles out of all the cars, this is going to be an investment, and all the subways are covered with your screen, it's about coverage.

Question: Now is the lack of money.

Question: Would you like to ask about the layout of mobile medicine? Wearable medical Equipment What do you think of the investors?

Lu Hongyu: I am looking at several projects, just the questioner if interested can talk about, behind actually mobile medical data collection, data analysis in the future will certainly be very valuable, and there will be some big companies in the future.

Thank you! See you next year!

Moderator: Thank you, ladies and gentlemen.