Entrepreneurship and venture capital: 2013 Southeast Asia will become a hot spot

Beijing Time January 4 News, according to foreign media reports, when I look back 2012 years and ready to write about the Asian technology and start-up companies have changed the article, I suddenly think of a question, that is this time for the Southeast Asian region, how important? Many people who specialize in large markets in China and India or in the High-tech markets of Japan and Korea often overlook the fact that South-East Asia is likely to be the fastest-growing technology market in the world.　　In any other market, the impact of technology on people's lives will not be so deep and obvious, and this trend will continue in 2013. South-East Asia's markets will begin to be watched. External stimuli are a key factor in helping emerging markets grow, and South-East Asia has failed to get the attention of overseas manufacturers until 2012.　　Even if those firms are willing to open up overseas markets, most manufacturers are more willing to focus on more realistic opportunities and markets. But the Southeast Asian market has about 600 million consumers, and the Internet and technology are not as pervasive as the United States or Europe. Indeed, it is not easy to detect the spread of technology across the region, and that is why most companies are always ignoring an important reason for the Southeast Asian market.　　In contrast, the development potential of other markets and target users are more obvious. Today, more and more companies are beginning to realise that Southeast Asia is not only a large and profitable country, but has not been developed by rivals. This awareness began at the end of 2011, when Twitter and Facebook were more used in Southeast Asian countries such as Indonesia, Malaysia and Thailand.　　In fact, some countries in the South-East Asian region are even more active than Western countries. In today's multi-equipment era, social media usage is a more accurate way of detecting a country's network development, which is different from traditional detection methods such as Internet penetration.　　The use of Twitter and Facebook in Indonesia is very high, Instagram is very popular in Thailand, coupled with a number of other factors, so that although the region's fixed-line internet penetration is relatively low, but it still has entered the eyes of many network companies.　　Last year alone, the Rocket Internet set up 5 companies in South-East Asia, Lazada and Zalora received millions of of billions of dollars from many investors, who were bullish about the future prospects of market services like Amazon in the nascent electricity market in Southeast Asia. Many other companies such as music services Airbnb, Deezer, Tencent WeChat information applications, Naver line applications also focus their attention on the Southeast Asian market, hoping to develop their user base here. Baidu continues to stick to the ruanmoyingpao approach, releasing a number of new products to explore the market potential of Thailand and Vietnam, while opening its research in SingaporeHeart of the gate. The research and Development Center, which focuses on language development, will be used to develop local services in the Southeast Asian market.