Entrepreneurship: I never thought of working for someone else

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

CEO Chenbo

Perhaps every well-known IT company will have a lot of young people like Chenbo, they graduated from the prestigious university, become a technical master, with a dream, tired of simple technical work, hoping to get rid of the day for others to start their own career.

But not everyone has the same action as Chenbo, a graduate of Zhejiang University in Nanjing, after a year of work in UT Kangda, May 2004, co-founded Hangzhou Bo-Tech Co., Ltd. with friends.

In Sina's game manufacturer's introduction, this description Bo asks: China top mobile game software provider, high quality game synonymous.

"I never thought about working for someone else," Chenbo said. ”

itself is the computer master Chenbo is not unfamiliar with the game, in fact, the 1981 born young man at the age of 3 began to touch the video game, game consoles are relatives from abroad brought back, Chenbo also forgot the kind of ancient models called What name. "It's a simple monochrome elimination game," she said. ”

Chenbo is playing games grew up, until become the CEO of the company, he will be the first time to get "Ares 2", spend 14 hours of customs clearance, and the experience posted to their blog.

The charm of the game, is the foundation of this industry, this point, Chenbo is very small when it learned.

But the game industry is a high investment, high-tech, high-risk areas, there was no capital and experience of the Chenbo to see the relatively weak area-mobile games.

"At the end of 2003, I and another classmate planning to start their own business, think more like playing games, mobile games is a new industry, the future should be good, decided to do." Then, we went to find investment, an entrepreneur gave us 1 million yuan, our company began to operate. Chenbo said that their business plan had changed dozens of drafts, the investors have been looking for less than 100, while looking for investment, while perfecting themselves. "In the process of talking to others, once the problem is discovered, we revise it." When we find the entrepreneur who is willing to invest, the proposal has been changed dozens of times. ”

The game used to practiced was accidentally "export"

They laughed.

Chenbo is confident in his choice, which comes from understanding his own skills.

"My partner and I are students at Zhejiang University, our technology is one of the highest in the school, and has won many competitions." According to our strength, go to Microsoft, Google and other big companies are no problem. ”

At that time, China's mobile phone game production is still quite rough, and even a lot of games are directly copied foreign products, a layer of skin just. Where is the bottleneck of mobile game development? Terminal？ Brand？ Tariff？ Network speed? Operators？ National policy? Funds？ "No, the user experience is the first." ”

Chenbo believes that everything else is not a problem as long as users are amused. As long as the game itself is attractive, then users will not be afraid of high tariffs, will go to change mobile phones, will spend time, spend money.

"In the country so many mobile phone game production enterprises, our technology is one of the highest." "he said.

A small case can prove this judgment, Bo seek the establishment of early, Chenbo team tried to produce several foreign-issued mobile phone games, this and did not sell how much of the test product became Chenbo practiced. Two years later, the domestic computer media from the foreign sites downloaded this several games, big call fun, and called for Chinese enterprises: You see foreign games how excellent Ah, you should learn from.

"At that time almost had forgotten these games, we watched after laughing, this is not their own game?" ”

A story that touches the heart of a player

How could they not pay for it?

This is the famous "Big Long"

Let Bo seek a famous game called "Big Long This", this is in the TV series hit, Bo ask the company immediately follow up development. In the game, the designer will be the chef and Korean cuisine as the focus, so that players go to collect the ingredients everywhere, cooking, every action is accurate. Every semi-annual cooking contest will be an important test for the players, not only will the championship get the rank of the promotion, but also get more salary to buy more advanced materials. With their own every bit of hard, so that the hands of each dish into a piece of art.

"It's a story," he said, "a story that can affect the player's heart." ”

Chenbo, who likes movies, thinks that the production of games like movies is a combination of industry and art, and that technology is far from enough. "Creative innovation is Vital, Forrest Gump" is very cow, but you go to another, it is silly. ”

"Big long This" has been successful, but this stand-alone version of the game's profit model is single, only rely on the number of downloads to collect money. In China's mobile gaming companies most rely on selling games to make money, Chenbo began planning "Motown game City."

"This thing is similar to the QQ game on the computer," Chenbo explained: The user may through the GPRS handset surfer, realizes the game, the community, chats and so on many kinds of functions.

"Motown game City" A gun became popular, this even Chenbo himself did not think, before nothing but is in a few influential mobile phone games forum posted on the ad.

"Motown game City" has become a Chenbo important profit point, he said that in the past by selling a single game software, relying on the player to download a small amount of money, and although the "Lok Game City" in all the games do not charge, but users want to play, they have to spend money to buy equipment, clothing and so on.

For example, someone hit a monster, but always died there, played many times can not pass this, this time the game will prompt, buy a kind of knife can kill this monster, and at the same time out of options, if you need to buy, press "yes".

"When a player is fascinated by the game and wants to continue to play, he doesn't care about the one or two bucks," Chenbo said, "Not to mention the payment is so convenient, click on it." ”

At present, users of the Motown gaming city are growing wildly every day, with new registered users reaching nearly everyone every day.

The requirement of recruiting staff is innovative

I hope China will show the Master of Game art

"It's an industry that needs new things every day, and users don't wait, they just leave." ”

Chenbo is very appreciative of Google's corporate culture, and in Google, the ability to innovate is included in the work standard. In fact, this is also the pursuit of Bo seek.

Chenbo, when choosing employees, attaches great importance to personal creativity, "I ask them to get something new every day!" ”

When recruiting, Chenbo to the company's three key positions: Game planners, game programmers and art all put forward a clear request-must have the spirit of innovation.

He said: "Good game planning must have a high IQ, rich cultural background, good communication skills and talent!" As a game programmer, I would also say that this is different from the average programmer, you must be more creative and learning ability. As a game artist, I would like to say that China is very short of excellent game artists. Ordinary art has been reduced to a physical life, but we still hope to see can create a game style of excellent masters. "(Zebian Admin01)