Entrepreneurship is a nine defeat.

"The golden Age of the paper medium has ten years", this is from the reporter to do editor-in-chief shenyin to be he abandoned industry judgment. "Are you still a ten-year editor? What am I going to do in 10 years?" Shenyin in the 2010 Sina Weibo developer Conference found the answer to microblog as the main form of media and social media.

"Entrepreneurship is a win nine defeat", shenyin the children in the future primary school money ready, take hundreds of thousands of out of business. Shenyin said, "Out of business" is not because of the money problem, but the heart or have an impulse, want to do something. In his view, there are many ways to solve the problem of money, can go into big companies to do senior executives, of course, "Do the media is the most difficult way to solve the money problem."

After more than 10 years as a commercial journalist, the former founder's executive editor finally turned into an entrepreneur. "Traditional media has no way to cover my understanding of business and new media. After entering the Vanity Fair, Shen found that the Chinese business community was more sinister than he had imagined, following his oral history.

To be humble, to survive

On the first day of my business, I knew that entrepreneurship was not a scene. Entrepreneurship is deified a word, entrepreneurial more time is in toss. What does it mean to toss? You find your way in a black box, you can't see anything, but if you don't move, you'll suffocate. You have to explore in all directions, first find the wall, see if there are holes to use. If you bump into someone else, that guy could be a pain in the face, and you could be a partner. But maybe he did the same thing with you and stabbed you in the back.

The world of business is more brutal than we think. When I was in the media, I was more aware of the business community, but when I came in, I found I didn't know enough. When all people talk to the media, they are packaged by PR, and the business you understand is not the same as the business under the table.

The media is not the most tragic story, is the most glorious story, in fact, most of their time in the normal area is to boil. I stayed up most of the time last summer. How do you judge the man? You see the man's face is white and his facial expression is sluggish. That means he hasn't found a way to fit in. Did not find their own suitable for what to do, did not find the right staff, did not find a suitable partner any one did not find, you will wring, tangle, pain, and then sleep well.

Most of the time, no one can help you solve this knot, brothers can accompany you to drink. So what? They go to work tomorrow, but you have to deal with these problems alone. What about next month's salary? What if the financing is not in place? What do you do when you are not satisfied with the customer? Product recommendation do not go out? What if you get hit by a competitor?

Entrepreneurship is actually a process of self abuse. If you want to enjoy life, don't start a business. I have also seen some entrepreneurs who are very smart, but they must have been abused. There's so much uncertainty that you never know when it's going to happen. I want to live first, for all entrepreneurs, regardless of humble, you have to survive. There is no victory, and holding on is everything.

Not that I succeeded, but that I could run earlier than you, and get the fruit first, in fact, everyone is in a state of starvation, you only know that someone has eaten fruit, you have not eaten, and this tree has been a low fruit has been accounted for by these people, you can only very hard to climb to the highest place to eat fruit. And there are a group of people staring at you, obviously you are a person, but you have to like a monkey to climb. There's another monkey poking you at any moment.

Success is a black swan.

I interviewed a lot of entrepreneurs, I comment on their model this is wrong, that did wrong. Even ask them why they started the business. In fact, what entrepreneurs do today is fundamentally different from what they wanted to do three years ago. And most people don't know how this is going to change, they are just on the road, constantly adjusting. It has been said that an average of 3.75 turns is needed from entrepreneurship to success.

Successful people tell us stories, whether Liu, Jason or Ma Yun, are beautified. From the hindsight of why you can succeed, but also think that each step is the idea of their own good, are the Providence. They always beautify themselves in their memories, just as I am telling my story today, and I am looking for a logic to justify it.

Not to say that you have the financing of success, not to say that there is a big favor you succeed, nor is it said that the load reached 1 million you have succeeded. It's a long, endless game and you have to get through it. Unless one day you suddenly want to understand, sell the company. Then game over. Otherwise, tomorrow is always possible to come out a new company to kill you. Why do many entrepreneurs eventually unconsciously believe in certain religions, because you can not grasp the things too much, the only thing you are able to grasp only yourself. In fact, every step of success is Black Swan, are random events. Many successes are the result of a mistake. I believe that the success of 10,000 hours, but also need a black swan, you can only constantly languish, constantly waiting, constantly grasp the opportunity, you may wait until the black Swan fell on your head. I'm waiting for the Black Swan, too.

Wang is a smart person, the first failure, the second time when the Nets do not survive, was eventually Chen a boat acquisition. Now we see the net has a big, but if it is Wang do not, because he really has no money. He did the domestic net, did the rice, and finally did the United States when the regiment became, that is, the Black Swan came. Every time after being hit, you can still stand on the ruins.

Moral sense has nothing to do with success.

In the Book of Business Knowledge, Shenyin writes that moral sense has little to do with a person's success. )

There is no bottom line, even if successful, this person is also extremely terrible. No bottom line is not good, but if you take moral to do business, you will encounter badly beaten. Where is the line between morality and the bottom line? For example, one of your employees, you know he's not working hard enough, you're driving a very high salary, he's not well. In moral terms, you shouldn't fire him. If I were a professional manager, I'd let the company keep it. If I were the boss, I would drive him away without mercy because I couldn't keep the idler. What about my team if I keep the idler? Others will have emotions. You will even drive him away before the new year because you are not willing to send out one more months of year-end bonuses. This is very immoral. But if you get fired one months early, your company can last one months.

Bottom line, the first is not to hurt others, not to frame others, not to engage in conspiracy. But if others hurt me, I will certainly give you a tooth, you must let others know your teeth, otherwise he will feel you are weak. China's business community is a river. Everyone is outside, may say you are bad, may also say hello. When he says Hello, he can ruin you, but you don't know. There are a lot of pits, you are not careful to be someone else in the pit, you can only blame yourself for not experience. Next time you learn to be smart. If a person always digs a hole for you, you must dig a hole in turn.

The business community will get better when it's bad.

I don't like the jungle logic, I like the logic of the Sky Eagles can fly, sparrows can fly. But I am not afraid of the jungle, I do not harm others, but others to harm me, I will fight back. This is what all startups need to learn.

Do you think Google and Apple do not play? Apple and Samsung don't fight? It's just that they don't hit the bottom line in the end, like China's business community. Apple and Samsung are in the patent wars, but Samsung is still Apple's biggest screen supplier. There is competition and cooperation, that is the commercial society. Instead of you stabbed me a knife, I stabbed you a knife, see who can carry to the end. I believe that the business community will become better, but this is a process.

We are in a business jungle and we all compete in the most primitive way. When we can't lay it down, the world begins to be peaceful, just like the invention of a nuclear weapon. So does the business world. Our real society will be bad, but bad to a certain extent, always better. Because it can't be broken again. By that time, people would sit down and make the rules.

Interpreting the logic of Chinese business

Why Mengniu has no bottom line?

Mengniu's behavior is not the bottom line, what caused Mengniu this no bottom line? Mengniu is not a bad company at first. First of all, rural land can not be transferred, so that farms can not be concentrated, a herdsman to raise a few cows, cows in a free-range state. On the other hand, milk companies control brands and channels. Mengniu has private-equity investments that need to be listed, requiring rapid expansion. This is an asymmetrical game. It's hard to imagine Mengniu expanding like an internet company, where cattle are physically restricted, and every Chinese person has to drink a cup of milk, how many cows? Without so much milk, you can only mix melamine. This is caused by a bad business model.

Dairy farmers and Mengniu in the middle of the emergence of milk traffickers to obtain huge profits, they are local triad. Dairy farmers in fact not in the development of Mengniu to make how much money. But what can they do without cows? Why is niu bigger? Because Niu has been in a fight, he has an advantage over people who have the bottom line. Why is there nothing wrong with ternary? You check the news of the year, found that Mengniu, Yili quickly surpassed ternary, bright. Ternary and bright people do not understand how to get out so much milk? Where are so many cows?

Why did Leonardo get into a whirlpool?

More than 10 years ago, China's commercial media and the internet developed almost at the same time. 10 years later, China's largest commercial media will do a few billion, many internet companies to do tens of billions of. China's commercial media is not a sound business, they have no independent personality. But they slowly discovered in development that they had a legitimate right to harm, which means I can go get you.

The right to legal injury can be in exchange for advertising fees. Media is a public device, but the public can also be used for private, because the public has not been public. We particularly respect the "Southern Weekend", "Caijing" (blog, Weibo), "New century," such as the media, I in the "entrepreneur" time, nor for a report received a sum of money. But many media still collect money, can be used, can be bought.

Shanxi has a lot of black coal mines, with many local reporter reporters. And it has become an ecological chain. Coal mine main timid, give the media to pay protection fee. The media is also collecting protection fees! This is not normal thing. This anomaly is caused by the system because commercial media have no independent living space. Even if some reports are true, they will attract Henghuo. You often find that what you are going to review is what you do right.

The da Vinci incident happened because they didn't communicate well with the media. There are so many PR companies in China, but they are not professional, they are talking about relationships.