Entrepreneurship is not so easy!

This is a business plan I received a few days ago, I was going to write a project to comment on. But it was written and found that the project reflected the common problems of many entrepreneurs and felt that they could make a better product to start a business. Today through this case I want to tell you: the product is not a business model, entrepreneurship not only to do the product so simple!

The entrepreneur's project is to change the way schools communicate with their parents, and between parents and parents. Implementation technology is through the public micro-trust platform. When entrepreneurs start doing this project, spent about a week to find school teachers and students and education friends and other resources to understand the entire school, Home Committee, the basic needs of teachers, and finally summed up the three most needs of the function: Address Book Search, parents Circle, mass information; but only these features do not produce effective stickiness, and then there are several enhancements:

First, from the parent circle separate a piece: Class news, this is only used to show the various types of information sent by teachers;

Second, simplify the teacher's operation: just want to class, take a phone on the blackboard to take a picture on OK, no need to go back to the office to edit text messages;

Third, parents can share comments about new and interesting things that happen to children, and establish parental connections.

Parents and teachers of the need to communicate since ancient times, this is just required, monthly, Gao Mao rate, up to 90% of the rate of charge, "school communication" is indeed a very tempting cake, the current market has been divided by service providers almost. Service providers are guarding their own side of the school, enjoying a good harvest. Of course, the biggest beneficiaries are always moving, and it is said that mobile to split the service providers, directly involved in the school.

Such a good business model, but still do text messages so old-fashioned way, and can not achieve communication between parents-many grassroots entrepreneurs heart unwilling, have tried to pass the micro-letter and other technology platform. In fact, it is not difficult to make a better product than the school communication, for example, the product of the project mentioned above has achieved some innovation. But that's not the point I'm talking about.

The point is: do entrepreneurs understand the business model of complete school communication?

School communication products have the following characteristics:

1. First, the paying party is the parents, the parents pay the premise is the school is pushing.

2. The payment method is the mobile phone monthly deduction fee, the simple quick, the payment process painless point, no default, the user is unconscious.

3. The final charge flow is: Medium Mobile information fee, service provider profit, school divided.

4. In addition to the division, you can obtain free services from the service providers, such as performance management platform (with the school communication seamless docking, a key to send parents), notification management system, all kinds of management systems and templates. Service providers on call and so on.

Looking back at the entrepreneur's project, can you change what's on the top 4? Micro-Letters Save text messages more than SMS? The information in the micro-letter is richer, can communicate

Apply a popular word: Who Care?

The proposal that the entrepreneur sends to us only introduces the product, does not mention the business model. I'll just ask some questions for the entrepreneur to think about:

1. Who is the ultimate provider of the entire business model? The only possibility is that students ' parents--unless the EDB policy interferes.

2. How much can parents pay less for your business model? Do parents care about this?

3. What is your payment method? Is there any advantage over a monthly subscription? Your payment link costs may be higher than the current charge. Do not want to school collection, impossible!

4. Parents are required to pay for the school's promotion. Are the original interests of the school better, and what are the drivers of their change?

5. The biggest bright spot for the entrepreneur project is to achieve communication between parents – is it a bit wishful thinking? The biggest problem is whether the teacher is actively involved, otherwise the online communication between parents will not be formed. Just look at the parents ' forums in many schools and the micro-groups that many classes have created. This is a school, the teacher launched the ecological system, students, parents are not at present the core.

Finally, I think the school communication products will be changed, but the business model must be more perfect.

From this entrepreneurial project, I think of a lot of pioneering projects I have contacted before. Entrepreneurs tend to immerse themselves in the design of products, feel that the product than the existing solution in the market NB, more cost-effective. Take it for granted that a push to launch a product will change the entire industry and be a revolutionary product. More friends will directly show in the proposal, let us not miss the second MA.

Entrepreneurship needs passion, dare to dare to do. But the concrete operation must step, foot tread ground. So we need to analyze the entire business model of the product when we envision the grand future of the product. The product is not a business model, and the business model is far more than just a product. To understand who the product service is, who will pay for the product. This is a chain of business logic that balances the chain of business relationships.

I hope today's article can cause some entrepreneurs to think. In particular, fanatical pursuit of technology, only the product of friends, to pay more attention to the value of products to users, focus on the entire business logic.