Entrepreneurship Myth: Users How are you satisfied?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

What do users really need? If there is a magic lamp that allows entrepreneurs to realize their desires, perhaps most people will choose to acquire the talent to understand the user's psychology and needs.

Driven by mobile trends and social media, creating a new business myth is not as difficult and remote as it used to be, and if an entrepreneur can grasp the interests and trends of users and develop targeted development, it is possible to detonate the market and succeed.

Such stories are happening more and more, and profoundly change the rules of our lives and markets for a long time.

The Angry Birds, developed by obscure Rovio, has become the world's most popular and successful mobile game for more than 1 billion times, earning more than 100 million dollars in 2011.

This is a play without difficulty to adapt to the whole age of the game, users play a game only takes about two minutes, can effectively help users to pass the debris time, but perhaps the most important factor is its design style and screen, many people are in contact with the work of the animation image before the acceptance and finally like the game, And then Angry Birds including parks, dolls, including the surrounding products of the hot sell also proved that the protagonist's favorite game.

Let's look at a counter example, Draw something, a game that was rapidly fading after Zynga bought 200 million dollars, attracted more than 35 million users in the first 6 weeks, and 15 million players were intoxicated with the game every day.

"You draw me guess" the game itself is a process of social interaction between users, whether the user knows or not, through this game can establish a natural connection, graffiti-guessing game mechanism not only enhance the user's enthusiasm for participation, but also to the greatest extent to meet the user's social interests and competitive nature.

So how did hit's "singing" in the near future attract users?

Most people have become accustomed to the sharing and communication of pictures and words, but ignore the most natural and valuable sound this means of communication, the application of singing is not uncommon, but like "sing" so that the core of the social sharing of the product is almost unparalleled, breaking the traditional thinking of the rut, How can a user's first exposure to this new and interesting social model be tempted by an alternative approach to creating an interest-bonding point?

In this mobile, socially-sophisticated internet era, the user's psychology seems elusive, but in fact it is not complicated.

Some users feel good-looking, understand, only to the first feeling will be further use of products. Most users today do not have much time and energy, they really need simple and easy to use products, for the interface and operation of complex services, they often choose to give up.

The most important point is that the user's nature is fun now, they are faced with a variety of choices every moment, so it is increasingly difficult to have a user for a long time to put into the product, then in this case, the entrepreneur to let users in the fragmentation of time to use their own products, Through the accumulation of fragmented time to achieve user stickiness and active degree of improvement.

Good-looking, easy to use, fun, which is now the user most concerned about, other factors for them, many times there is no impact and value.

iOS and Android now have more than 600,000 apps, and more than 1 million of developers reside in the eco-chain of application development.

In this case, the idea that an entrepreneur intends to create a unique product is almost fanciful, and that they will have a very high cost and risk for such products, and that all factors, such as time, money, the imitation of competitors and the changes in user interest, may end up costing the founders their efforts.

For the general entrepreneur, they simply can not do in detail perfect, also can not achieve the function of all aspects, as long as they study through the user's psychology, to provide a product to meet the interests of users, this is enough.

The only thing that makes the user happy is that the entrepreneur can finally benefit.