Entrepreneurship needs to be like war, first familiar with military law, clear direction, and then move

Entrepreneurship needs to be like war, first familiar with military law, clear direction, "seek and then move", in order to achieve "war" victory. "Survival first, after development, first business, after management; two birds in the bush, not as a bird in the hand." ”

Armchair”

1. Determine the location of the "enemy".

Is there a direction for the project? That's okay. To say the popular point is: For who profit, who is responsible for. I personally think that the most classic business plan is: Hit tyrants divide the field! A word is clear, everyone knows what to get.

The so-called benefit is nothing but power, money, name, color. Who do you have in order to get the benefit, must think clearly, this is the root of survival. Who is responsible for, who said hello, who will spread you, the product will be responsible for WHO. The larger the responsible group, the faster the development.

2. Pick the soldier point.

How many people does this project need in the verification phase? People from two convenient to consider: first, the skills, direct inspection of past work experience can be. The second is collaboration, try to find someone to work together to cooperate, the core personnel pay special attention to whether there is the running-in period.

What does the project need to do? Be clear in your mind, and be clear about what partners want to do, what they can do, and what to do together in order to finally decide what to do. If too reluctant, not happy will not last, sooner or later is a problem.

3. The armed forces have not moved, the fodder first.

How much money is needed to start the project to the expected stage. The first choice is to make money, group A small team, do not invest too much, can earn money, this is the ideal situation.

Second, the capital of the power is strong, but the cost of financing is high, and investors to communicate the trust of the establishment is not an overnight, to have psychological preparation.

The most money, a short-term can not earn money and not get the financing of the project, the ultimate success probability is extremely slim, unless they are very rich, it is possible to hit a little bit even bubbles can not see, and ultimately to the family trouble.

4.

In the right time to do the right things, the form is always changing. Entrepreneurship requires both passion and courage, more reason and patience.

First-time entrepreneurship is always easy to perceptual too strong, can not be realistic to see the problem. Fight to win, fight, not win, run, not run off to sell, not sell off on. Victory does not need level, Shing only, defeat the battle to test the quality of the conductor, Bingbairushandao also can be orderly. The master is not rowing against the wind, but the smooth sailing to do! This may be nonsense, regardless of the use. Because only the persistent people can understand what is called down.

On the timing of the grasp, may be every entrepreneur to the intersection of tuition fees.

5. Geographical location.

The local decided the project cost, the personnel mentality, the media radiation, the policy support, the troop construction, the network Circle, the fund support. Objective analysis of their own conditions, trade-offs, maximize geographical advantage.

For example: Beijing's advantage is that the brand radiation ability is strong, the snow of Beijing people all know that the same Beijing has a good project can be spread all of a sudden to the country. But Beijing's shortcoming is impetuous, too many stories too many myths and legends too many saliva to pull the egg. How objective and practical according to the different stages of the project to arrange work focus, think clearly, can not generalize.

6. The army has military discipline.

The most fundamental system is equity, not only to ensure the concentration of decision-making, but also to weigh the sense of belonging to the team. What 55 open and so on and the way, is absolutely undesirable. Be sure to be clear about who is the company on the shoulder, who is making the final decision, democracy can not fight. The cost of a quick decision, the wrong rebalancing, is much smaller than the endless sit. In addition to this, concise moral bottom line: not greedy public, not sellers, do not fight themselves, do not disobey. Other subsections, together to decide to abide by.

For start-up companies, the fundamental system is the equity system. On this basis, the role of personnel is far greater than the system. The leader needs the bosom and the courage, can almost tolerate any shortcoming, unceasingly discovers the merit. In the early stage people's subjective initiative far surpasses the system.

7. It also requires 1% luck.

Entrepreneurship is an art, not a science.

Science has two salient features, one can be repeated, and the other can not be proved wrong. But entrepreneurship in these two points do not meet, the same road the second person may go, the form is always changing, too much can not imitate.

Any successful case of entrepreneurship can find more failure cases to disprove. The same project, similar to the team, the operation is similar, even the office is upstairs downstairs. But the end result may be diametrically opposed, which is the charm of art. Success is 99% of the effort +1% of the luck, but this 1% of luck than 99% of the effort is more important.

The man is in the heaven. Seek only to make the probability of success greater, but do not guarantee that will succeed.

So entrepreneurial, persistent, failed to prove that they have a youth OK, do not be too sad.

Line of soldiers

1. Toward the "enemy": Forward!

Entrepreneurship has many directions, E-commerce, gaming, socializing, O2O and so on.

Through continuous learning, focus on investment information, science and technology blog, etc., at the same time into the entrepreneurial circle and other exchanges, combined with their work experience to choose a direction of their own interest. Once selected, do not easily change, because insiders, any industry has unspoken rules, need to pay tuition, need time. If you continue to change a large industry, it is likely that time is wasted, but everything is not fine.

Entrepreneurship is to do what others do not, the idea is not important, become an expert in the field is the most important. How to become an expert, time accumulation and wrong lessons are necessary.

Examples: Good direction: Internet finance, agricultural e-commerce, soft and hard combination, large data, health and medical, clean energy, new agriculture, subdivision O2O, etc. trap direction: Pan O2O platform, mobile Internet, social platform, 3D printer, etc. The so-called trap is that the hype is very hot very macroscopic very beautiful appearance, the actual is not perceived to be operable, or extremely expensive, or key technology no breakthrough, not grassroots should do things.

What is the specific direction?

Three considerations: One is the new market brought about by new technology (note is new technology, not technology upgrades, technology upgrades often time window is very short, but also are both big man's own farming, not easy to move) such as: the Internet revolution.

The second is the market brought by the relaxation of national policy. such as allowing commodity trading to bring in the housing market. Estimate that the land right will create a new landlord class, but also bring new markets, new agriculture prospects.

Third, the increase in income brought about by the consumption upgrade. For example: The county of KFC, McDonald's, like the market, much better than the city business. If the small county to join Pizza Hut and so on, business is poor. It is a big trend to transfer the consumption patterns of the one or two-line cities to the counties and cities. Of course, the most important thing is to according to their own conditions and interests, any you can think of things will have a lot of people do, how to do better than not, need to consider themselves.

2. "Capture" a commanding point.

A big direction has a lot of demand point, starting a business should not start all over, but to choose an entry point. Make an absolute breakthrough at one point and then expand the line.

Take O2O as an example: O2O is a great way to narrow down to a specific industry, such as: catering (everyone is familiar but not a good entry point). The food is too large to be reduced to fast food.

The next step is to determine the entry point, in the end of the fast food industry to solve what problems.

For who is gross margin, responsible for WHO. Solve the delivery of food fast? To solve the customer information management? It's better to be cheaper.

For example: solve the delivery of food quickly. Then it's easy to choose the target area (office or school, centralized easy to verify). What Web site Ah, all do not. Find a current delivery business, and tell him to deliver it for free. See if you can make delivery faster. The problem may eventually be found: it can't be faster. Because every food point, office elevators are very blocked. So the fast food restaurant has already made the standard meal, each floor advance all set. And every store has a tacit understanding, if the new opponents are likely to have friction. A fight, a fight, a security guard? haha, I find it wrong to start thinking. See the 4th.

3. March.

After choosing a good entry point, the next step is speed and execution. Work with the hour to co-ordinate the workload, the day as a reward and punishment point of time, to Zhou for feedback cycle. If the work is not accurate to the hour, only one reason is that the point of entry than the team's operating capacity (a mouthful of fat is not realistic). If the day can not be used as a reward and punishment point of time, the speed and intensity of implementation will have an impact. If you can't audit the plan by the week, you will miss the opportunity, waste time, and slack morale. Not afraid of the wrong, afraid to drag.

4. Tactics are also flexible.

If you push on to the end, find the final expectation is wrong, it doesn't matter, adjust the entry point to continue to advance. Improve the speed of delivery, you can also try to improve the convenience of ordering. Continue to advance in accordance with the above method. Repeated quick trial and error is the best way to exercise the team and find the direction quickly. Never stop arguing, wasting time, missing opportunities.

5. "Take advantage of his illness."

Find the breakthrough. Rapid experience, the formation of processes, rapid expansion. The next possible focus is looking for someone to change.

6. Build defensive walls.

There is no threshold on the business model, if there is no need to quickly establish a threshold in capital. If their financing conditions are not good, can not establish a threshold. Consider the retreat quickly.

7. See the trend is not right, rapid retreat.

Without the threshold of earning money will soon attract a large number of competitors, time window is very short. First, you can earn money, try to accumulate as much as possible after the difficult guerrilla warfare preparation. Second, consider selling, if you can sell a good price is acceptable. If you can not make money, and can not sell, then decisively turn off, start over, do not hesitate. Brought by a zombie project.

The above is Zhu Zuoming synthesis.

Here are 7 basic skills for Taobao entrepreneurship:

Nowadays, more and more young people are unwilling to work and turn to Taobao to start a business. However, in giving up the job opportunity at the same time, nine elder brother to say is, you better make sure that you have the following 7 open Taobao shop basic skills.

1, can withstand loneliness

When someone's in the office chatting, you're at home on the computer, when other people go on vacation when you are at home to the computer, others out to eat the sea plug when you yourself at home to the computer, you know the world all from the computer, meet new friends less opportunities, can not endure loneliness, you will go crazy!

2. Good temper

This year, what wonderful people have, Taobao on the other hand: Some people come up with foul language, some people to you in the evaluation of complaints you sell fake ... Although you may not have committed at all, but there will be endless people to find you stubble. So, take control of your anger and don't pay for other people's mistakes.

3. Unique Vision

In the homogeneity of the serious Taobao, the vision is unique is particularly important to strive to do a bit of characteristics and shop style unity. The market is always broken goods and demand a lot more prepared, immediately over the season as soon as possible to clear out, so that shops often have fresh things.

4, will brush a single

What the? You do not know what is a brush, nine brother can only say you are really a pattern Tucson broken. Go to the next called "Courier Number Generator" software.

5, understand a little photography knowledge

Do not necessarily have to be SLR, PS so high on the big, but must ensure that the photos you take out of a high sense of the big.

6. Good physical strength

If business is good, the biggest workload you face is packing. So, want to open Taobao shop, first physical training good.

7. Perseverance

This is the most important point. Start shop, you may have no experience, no flow, something more expensive than others, reputation than others, perhaps a few months without a single business, ask for a sound is all advertising, but this time if you do not insist on doing, you will never see the spring.