Entrepreneurship of the "21": 14 Entrepreneurial experience in exchange for lessons and experience!

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Graduated more than 10 years ago, many students chose to go to Huawei, but the guru went to Beijing, want to circle their own entrepreneurial dream. But this road is not a smooth one. He will be the last 14 years of the bloody lessons of entrepreneurship, summed up 21 of entrepreneurial discipline and salt technology readers to share!

Salt Technology Note: Now the salt technology launched in Shenzhen, personal entrepreneur guru of the entrepreneurial summary column, the author is a continuous entrepreneur, in the past 14 years, has been developed at any time, the amount of money spent every day, Lin Stroll and other app and Internet products, some product users, and some products are few users. The author hopes to borrow salt technology this platform, with other entrepreneurs in-depth exchanges! After this article published, he also will himself in each product lessons and experience summary, successively published to the Salt Technology column, please continue to pay attention!

"Guru/Salt Technology submission" Now look back, it was 1999 ....

"Guru, graduate, find a job?" I heard you didn't go to Huawei. Mr. Jiang a little depressed asked.

"Well, teacher, I want to go to Beijing." I answered sadly.

I remember the conversation at that time, it seems, this is a very easy answer, but the heart tumbling, some hunches will face will not be a relaxed and smooth road. Although some of the heart is not reconciled, over the Huawei interview but did not go, have the courage to go to the 99-year Tencent market to ask for a ceramic magnet penguin but also with Tencent Pass, eventually decided to leave the city for more than 20 years, to Beijing.

Startup rehearsal: Missing out on internet opportunities

2000 China Internet, everything, just started. That year, the mouse studio is China's top Flash, website production team. That year, PHP has just begun, the Chinese network at the zenith of the Sun, run the hundred megabytes mailbox people feel excited. That year, the ebay network just started soon, Sohu, NetEase passed the first stage. and QQ borrowing force the first high fair influence is fast growth. All this, for just out of college is not computer professional I, still very unfamiliar. It just feels like these companies are very powerful. And the ignorant of me, the first time with the Internet meet, and just "passing", and not even a peer for a period of time.

In the second week of my stay in Beijing, I found a job, which was founded in 1999, and the company's two founders were a department manager at the time of the new network. From the perspective of the present, they are the "good background" of the people of that era. The company's goal was to be the largest IT outsourcing service provider in China. When I came here in 2000, the company was working in a room about 30 square meters, and it was especially impressive that there was a huge toilet in the bathroom in that office. There were only 5 people in our company.

At that time, the most heard is the two founders often said "two startups." The company's business is simple, mainly to help the new network to do technical support, with another PBX (small telephone exchange) to sell similar call center software. At that time, I basically belong to "do not understand anything", neither understand this is entrepreneurial, nor see the development of the Internet and the future.

At that time I thought, what can I do a website? Yes, there are also "Internet-related regulations", remember at that time also very serious look to see what they do to do the site can not violate the law, not infringement. Finally feel can only do "ancient poetry" This kind of website, so made a call "the poem Lin Walks" personal website. The heart is very beautiful (in fact, I did wrong).

At that time, our company in the IT outsourcing road struggle, until one day, and we cooperate that the PBX company not to go on, we forced to the desperate.

Before that, we had no sales force of our own, and after we were cornered, we decided to sell. Finally a girl's appearance helped our company. Her resources are system integration. So, under her leadership, our whole company also entered the system integration of the industry, and gradually set foot, also moved into a grade A office.

At the same time, we do not want to give up the so-called "Internet" business, we try to do a virtual host, try to develop the group OA, but also try to do a CMS system. Also try to contact with VC, but there is no suitable, according to VC words, our cake is not big enough.

So we basically stop the internet business, full of system integration business, which through a variety of channels, so that our business is getting better. This, about 2005 years or so.

This is my entrepreneurial rehearsal, those years I basically experienced a company's ups and downs, although incomplete, not fully understand, more or less understand some.

Desperate: The wrong way to start a business

During this period basically learned the PHP website development, CSS, HTML, FreeBSD system, Apache platform and so on. At this time I went back to Shenzhen, want to find a and development related work, helpless everywhere, perhaps because the working background is not enough, and perhaps the academic qualifications is too low, and finally came to a start-up company, that period of time in the heart more boring, began to feel the need to try a start-up. Just then, a classmate from abroad to study back, so began to partnership entrepreneurship.

That is 2006 years, there is no such as the current entrepreneurial center, there is no innovation factory such companies, Angel investment is not much. I want to work hard to do the entrepreneurial, ran the N business tax and other places, finally on January 19, 2006 to do all the formalities, set up the company.

But this cost is too high, rent, tax, policy and so on various, all make our venture company to walk very hard. At that time my plan is actually very simple, is to register the company, at the same time the community development, and then promote, and then through the overseas students to apply for the Venture fund, and then recruit a few people, the community into a platform, do a good job in the development of the product-raising community. Because I know that small businesses have to survive first and then seek other development.

At that time we developed the community's starting point is that the blog is too complex, not easy to use, and we want to be able to record all kinds of information anywhere. Unfortunately, there was no smartphone, and WAP just started. And our idea is can be on the phone, in the browser, or even send a message to the designated address, or use IM to send a message or SMS, MMS send a message to a specific number can complete the recording function.

That year, Shenzhen's internet atmosphere is not as good as Beijing, we went to Beijing to participate in a lot of VCs, parties, roadshow and so on, but also to visit some people in the Internet has a very strong status. I remember VC asked me, you do these functions simple, how and blog to compete, blog some you do not, who will use it? At that time faced with such a problem, I do not know how to answer, and then returned to Shenzhen in the existing function to increase the memory album, and even Remember things, accounting and so on the function, alas, this is a mistake.

To do the back, on the one hand, maintenance is very hard, more important is that many functions themselves are chicken ribs, leaving useless, tasteless. Originally want to do subtraction community, which function and gradually increased, and finally become very bloated. And the original core itself has no time to refine. It wasn't until the first time I saw Twitter that I realized that I was really a big mistake. Lost another chance.

Another mistake in this is that it is too important to run the community, so that when the basic development of the same time, Beijing's friends to help sell it I did not agree.

But things don't always work out. Funding finally did not apply to come down, the next is the computer room of various problems make the server access speed is very slow, this with the then South Telecom, North Netcom, there is a unicom, and these "line" about it, because the lines are not interlinked, and a lot of users in the north are complaining about the slow server, gradually left. Then there are some things in the partner's home that leave.

And a year later, the "line" problem has not been resolved, the Internet began to repair ICP, our small companies can not apply to the ICP card, and finally toss a few computer rooms, the room can not stay down. The whole company's maintenance costs are getting higher, I finally is suffering unbearable to stop, the server also in several computer room in the gradual decline, eventually forced downtime, the accumulation of users so wipe out.

It was 2007 years ago. With the entrepreneurial tired body, I came to a restaurant chain enterprises. In this company, I came into contact with the fashion, contact with the brand building. I went to this company to do the information technology work, and gradually found that the chain lock industry if the customer information system to build good, is very useful. Then, the passion of entrepreneurship ignited.

There, I designed a few directions, the first is to develop, reform the cash register system, increase membership card system, recommend customer relationship management system, I found this direction, look forward to and the company grow together. Unfortunately, in the financial crisis around 2008, the investors withdrew their capital, so the mainland business stopped, and I returned to 0 points.

Starting again: embracing mobile Internet

Since the start of the 2006, from the opportunity cost, I missed the normal company work, step-by-get married to buy a house. "Harvest" is called entrepreneurship. When the 2008 stopped, suddenly found that the social prices have begun to soar, and continue to this day.

2008 years later, once wanted to no longer go back to the Internet industry, the server is gone, the user has not, basically like to press the Reset key.

But the advent of the iphone and Android made me bright-I had to go back to the mobile internet, after all, unfinished dreams. So in 2011, I went back to this familiar and unfamiliar internet industry. Suddenly found, must go to complete a dream that has been in the heart for many years. As a product manager in a company, I struggled to learn about iOS development and Android development until I tried to develop several small software.

I think it's just a start ...

My entrepreneurial "21"

Looking back over the past more than 10 years, I often share some of my experiences with mistakes and thoughts when asked, and today I take this opportunity to share with our readers of salt technology:

1 Just out of college students, if you can, please be sure to enter large enterprises, try not to choose "entrepreneurial" this road. (Unless you have a lot of money to support, you can get someone to do it for you, you're offering your wisdom idea.) )

2 large enterprises can give you not only a single-minded career development planning, but also give you a large platform. And this platform can give you, not only welfare, but also vision.

3 If the big business does not go, then try to choose a job according to their preferences, and then unless there is a major change, do not easily change, because the more you accumulate in this field, your future opportunities will be more.

4 If the "unfortunate" chose to start a business, please do not be a miser, to "brave" the preparation of funds have planned to spend out, to ask people to help you start a business, that is, to become a team.

5 Do not be afraid of the small team, but must remember: the team each member must be able to assume the basic responsibility and work.

6 If your business is to do software, then your members must be development team, other members do not need to enter prematurely. If your business is selling items, then your members must be at least daring to go out and find customers.

7 to do the essence of a function as the beginning, not to be quick.

8 The formation of the initial team the money, you have to be bold to spend out, after the team is established, everyone or at least the core members must be fully committed. This strives to reach a consensus with every member of the team.

9 actively promote themselves, whether the company to do products or sell products.

10 The team is not established, even if you persist longer, the likelihood of failure will not be reduced.

11 only when the real team is established, you will know how you do the product users are thinking.

12 actively participate in various industry activities, so that people know your team, this is very important.

13 If the "entrepreneurial" unfortunate failure, please remember to recall your entrepreneurial dream is what, if the dream is still in, no matter what difficulties you have to even a person, you should adhere to this dream and every day to go to it a little, until this dream is no longer your dream.

14 whether or not to start a business, should go to find a favorite thing to do in person, and continue, if not necessary, you can not hurry to share with others. Because what you need to do is to accumulate on the ground.

15 If you can not find a partner, then do not make a high-profile business, you need to be a steady-type entrepreneurial. Because your energy is limited.

16 do not easily think that the current entrepreneurial opportunities are good, for most startups, the first money run out of time is likely to be the end of the start-up, and you may not be able to get more in the harvest.

17 to learn more, especially to read more.

18 as much as possible to make their daily positive energy, even if the work of life is not the time.

19 entrepreneurship, first of all to respect your original idea, it 90% will be your product core, do not easily change.

20 to share, share, share, not confidential, as much as possible to share a little more.

21 sincerely to face everyone, whether he is your investors, is not your customers.