Entrepreneurship, only the persistence of research and development to succeed

This is a "nothing" of the industry-wig marketing.

In our city, with the wig production and marketing-related enterprises, this is the first--Qinyang charm dai son Trading Co.

2014, the company is located in the days of the cat website of the charm of the Magic Silk Daisy flagship store sales of 8 million yuan, ranked first in the same shop sales.

Many people think that the electric business owner is a born 1989 sunshine handsome Big Boy.

In a few days ago to the electric business enterprise's Touch Platoon, Zhang, walked into our sight.

How did the young Zhang get started as a dealer?

Zhang, a native of Qinyang, entered the University of Xuchang in 2009 to study mathematics. With a strong curiosity about novelty and willingness to try, Zhang became the school's first online shopper. At that time, many students will not buy things online, Zhang took up the task of buying goods for students. Every time the courier sent to the school package, the Zhang accounted for more than 10 pieces.

Take the pieces again and again, Zhang quickly and courier familiar with the contact. In a conversation, the Courier told Zhang, their express business is a large part of the wig. Zhang suddenly sprouted an idea: Xuchang a big industry is hair products production and marketing, "Rebecca" Wig is very famous, why not proximity, try "net"?

In order to become familiar with E-commerce as soon as possible, 2010, Zhang concentrated on the study of a year of network wig Sales: To understand the wig market, to the industry, through the official online tutorial self-study, and E-commerce elite exchanges. 2011, Zhang took out hundreds of yuan in Taobao opened a shop, began to try to sell wigs.

At that time, Taobao in the early stages of development, a lot of commodity categories are blank, competitive pressure is not. Zhang soon tasted the sweetness of e-commerce, in 2011, his network sales reached 200,000 yuan, dug into the life of the "first bucket of gold."

June 2012, Zhang back to Qinyang, began to "recruit", the formation of a team, and in the city rented a small courtyard for the release of goods, office, accommodation and so on.

Just as he was ambitious, an accidental incident made him realize that the direction of development must be changed.

2012, Taobao introduced a new rule: praise rate of less than 97% of the business shop, its operating goods will not be normal display. Some rely on a single brush, brush screen improper operation of the business of high praise rate, has been affordable, and some legitimate business because the rate of praise is not high, have been brushed down. Although this rule lasted only one months, it was withdrawn, but the immediate consequence was that Zhang could have received twenty or thirty orders a day, and only two or three orders a day for one months.

To specialization and standardization forward, Zhang determined to enter the day Cat website. In the operation of the day Cat website, Zhang strongly recognized that to make the company bigger and stronger, we must have more professional talent team, only more professional research and development can make enterprises invincible. 2013, Zhang recruited four or five professional operation, art talent, responsible for the operation and construction of the day Cat website, and please professional models and professional photographers in Hangzhou to take pictures of products, the turnover reached 4 million yuan. 2014, with the improvement of team building, the increasingly clear operational thinking, the company's sales are also soaring, the charm of the flagship store in all of the same shop in a single shop ranked first, sales of 8 million yuan.

What is the biggest sentiment in the process of entrepreneurship?

"There has to be research and development," Zhang said. Adhere to research and development, the value-added products will be high, will have profit margins, we are now in fact most of the profits from the development of hair. We do not produce wigs, compared with the production of the wig enterprises, we do not occupy any advantage. We are the new developed hairstyle first to make a picture of the first sell, and someone imitated the follow us to lower prices, and then constantly develop new products, this test is our sensitivity to the market. ”

Today, Zhang often participate in the National Wig Industry exhibition, to understand the wig of the international forefront of fashion. "The core technology of hair production in Korea, Korea production of wig hair will not knot, stereotypes, modelling are very good, making wigs of the chemical material is also very high-end, core technology is too important." Zhang said with emotion.

In 2015, Zhang to set its own goal is to achieve 10 million yuan sales. The brand bigger, the profit space bigger, rely on or research and development, rely on or more professional research and development team. Zhang confidence in achieving this goal.