"Entrepreneurship said" Momo Road, Dream Heart from Ann-The shire Foot

Absrtact: A Dream We Dream Alone are only a Dream. A Dream We Dream up is Reality. This is the Slogan of the Shire, excerpted from Lennon. In the twinkling of an eye the Shire has been established for nearly 9 months, has been brewing such a small heart calendar journey, not for their own, and

"A Dream We Dream Alone is only a Dream." A Dream We Dream up is Reality.

This is the Slogan of the Shire, excerpted from Lennon. In the twinkling of an eye the Shire has been set up for nearly 9 months, has been brewing such a small heart calendar journey, not for themselves, but for the Shire a team with a common goal of football fellow travellers. Along with the report of Krypton 36 yesterday, I want to write a write, who knows that a write will not be able to accept, only to find that we have been accustomed to this way of life very early.

First, let's take a look at a few paragraphs on our collaboration platform Tower, titled "Don't Forget Beginner":

"I believe that we have a certain understanding of the concept of the Shire, otherwise we will not join our author team." Compared to the fast-food information provided by most of the media today, we would like to provide more in-depth and illuminating football dry goods for the domestic travellers. Not to say that the fast-food information is not good, but we hope, not to say lead it, at least let more young people know: football, not just the spice of life, but can feed their own industry.

Always, for example, I often hear the words of people around me is "interest is interest, and your future has nothing to do", "a person's mature standard, that is, he no longer take interest as a career" ... But what I want to tell you is that if everyone, every fellow on the football road, thinks so, then Chinese football, not to mention 20, will not have much movement in 50 years. As more and more young people begin to devote themselves to the Chinese football industry, you can't believe that I am one of them, and most of the people around me are one of them.

The industry is not just professional football, not just professional players, there are so many industries around the top of the pyramid, and all this change is just beginning for young people at home. For the Shire, our idea is to keep this platform open, to bring together all of you writers to be able to brainstorm, the shire doesn't belong to any one of us, it belongs to all of us and belongs to the people we want to make a difference.

Following the pattern of foreign football blogs, we will add our names and microblog IDs to the author's team of "Join us", so that more people can see that there are other travelers in the Shire who are pursuing their dreams. Because we spend a lot of working time on finding quality articles, communicating with authors, and helping people edit articles, they have very little time to write articles, which is one of the reasons why we use the Tower collaboration platform.

In the future everyone will have their own issuing authority, I hope you can be responsible for our readers, in the editing of the article carefully look at our normative documents.

Content is only our first step, now the cornerstone of the fight, then the beginning of change. ”

From the start of the Shire, for me personally, there is so much to be gained from it, wandering around, but eventually can still be fortunate to continue the original journey, in this time encountered too many really want to contribute to the Chinese football Change 80, the year, they are in their own different ways to try hard.

From "0" to "1"

Many entrepreneurial people say that the hardest part is always the beginning, from "0" to "1", like traveling, when you decide to go, the hardest part is over. By November 11 last year, I had come to 36 krypton for three months, this three months can learn to contact things, you can not imagine, and it is in 36 krypton such an atmosphere under the influence of my friends and I decided to try to do something, and undoubtedly, the first point of thought, is the favorite football.

You have to say that we could think of the pain in the field of football, said that the big is not to help the Chinese football, said the small is the hostility of overweight football fans culture, which is understandable, and Chen said that the same cultural radicalism, are from the selfless fast-food type of blind plagiarism. Chinese football, the professionalization of 20 years, and Britain's history of the Hundred years of football, can not be compared.

So the first four of us were looking at the football culture. For our very enthusiastic fans, contact with the football has been more than 10 years, always feel that Arsenal again injured who, Manchester United again sent a few medium information, the most can only as a meal after the talk and life sustenance, and in the Chinese team repeatedly through the loss to introduce the world of those unknown countries, And we're going to join the cynical team. So these instant messages, in addition to satisfying individual interests, are of little use to Chinese football.

I am not saying that the domestic fan culture is not to be taken, on the contrary, it is because of such a fan culture that the Chinese football population is not as small as folklore, and statistics from the 2014 Brazil World Cup economic Report, published by Goldman Sachs last month, show that China's soccer population (not the number of professional registered players) is nearly 26 million, Even more than 25 million of the United States. But why is the level gap between professional football so big?

Therefore, we begin to excavate the content of foreign football culture by using the model of 36 krypton and tiger flutter in the early stage. From building a collaborative platform Quip, looking for relevant content sources, to build Web sites and WordPress backstage, only a week, in November 11 only the prototype appearance of the site will be online, synchronized with micro-blog and micro-letter (Shiresoccer).

It was also deeply influenced by the methodology of lean Entrepreneurship, Eric Ries's book, all sorts of MVP articles, we've basically studied, but it's not the most important thing to believe that if you're a 36-krypton reader, these words are commonplace, not to mention the recent sound of anti-lean entrepreneurship.

In 36 krypton often and Yang Chai fruit Chat, foreign startups most value in the end is what? is the quality of their own products? Is your own operation promotion means? No, we've always believed that the most important thing about a start-up is the idea behind it, because no matter after the direction of how pivot, the original intention will not change, and for us, the starting point has not changed: let football in China, because of us, and a little bit different (want to laugh to laugh).

Have a hard time groping

At that time the whole small team situation is, one is my university brother, far away in Shenzhen, the other two are high school buddies, far away in Wuxi. In the collaborative communication we did encounter some problems, working time is difficult to coordinate, because after all, there is another job and need to take into account the life, especially in Wuxi two brothers, in the beginning to talk about marriage, but also resolutely squeeze out time. But this is also one of the triggers for our suspension of business.

Content generation, we also just shortened the Daily sleep time, 5 o'clock every day to get up to edit the article, in order to send and sync microblogging at 7 o ' clock, the day is free to use feedly constantly brush foreign content sources and write, as well as the night micro-letter push. Therefore, in fact, the content of the problem is not, instead, we hope to be able to get the market feedback as soon as possible to see the location of the shire in the direction of the appropriate, and later proved that this step is very important.

The biggest problem in the early days, or how to start from zero exposure. For an Internet product, the ability to fool the team in the product has not yet been published before the overwhelming promotion, the effect of how to see the trick. The first promotion of the Shire can only be from the people around us, because we have been playing for many years, football and some friends, but in fact, the effect is not very big.

The real breakthrough was interesting, and I felt like a taxi software to sweep the streets, and we started the letters promotion on Weibo, which is where we've been courting a bunch of like-minded fellow travellers. Because I am an old gun fan, I am more familiar with the Arsenal fans on Weibo, except that they don't know me. We began to communicate one by one, through letters to some fans of the KOL (Key opinion leader, opinion leaders) to pass the concept of the Shire. But this is not to send leaflets, we are sincere to one after another to communicate, know a, and then down.

While communicating with you, the most valuable is not only to let him know the existence of the Shire, and we can get these love of football, the best foreign league fans of the advice, about the Chinese football proposal, this is our MVP this site after the most hope to get the market feedback, such a way to promote, Not only help us find the first batch of seed audiences, but also help us to reflect on the content and direction of the time, for our future development, accumulated Word-of-mouth network and potential pivot direction.

That's it, a bunch of fans who agree with the Shire are starting to pay attention to us, and I remember very clearly that like @ Highbury Owls, @ 0 cents 0, @ doctorarsenal, @ Gunners loyal lackeys, @ North Shore, etc. many other fans who gave us support and encouragement in the early days, and Several of them have joined us instead of writing to some of the portal media for royalties, as before.

In fact, we are now the entire part-time author team is built up, there are not too many Gao moments, but as people who love the ball, can see the shire in the idea of the difference, although do not know how the final effect, but these more than 20 people are willing to take time to try in the busy schedule.

This is the first time the Shire is now the only one of the promotion, and has been only by Word-of-mouth spread. For the fans who have focused on us from the start, we started out as an Arsenal stronghold, and most of the operations were built around Arsenal fans, and it was this group of cute people who knew the football culture that made the Shire's first move less awkward. For them, the Shire is here to thank the Manchester United fans and all the fans who have supported us.

Back

You can't imagine how fast every day, the first time you feel 24 hours is not enough, in addition to their own work, the Shire here there are brush RSS, distribution articles, writing, processing submissions, micro-blog operations, micro-letter interaction, reply to mail, collaborative discussion content direction and so on tasks, Now, looking back at the mode of operation of the four of us, if we insist on taking the form of a part-time job, the progress is indeed slow.

It lasted two months, and the whole team accumulated a sense of exhaustion and discontent, in particular, two every day to go to the mother-in-law's home to wash clothes, directly began to fade out of sight, and I also because of some of the status of their own work began to point out, everyone's communication began to become less, finally at the beginning of this year, confused, The shire business ceased.

Although now look back, it was not all bad, gave us time and opportunity to stop to rethink the role of the Shire to the Chinese football has no effect, and such an incident also let us now more determined to go on the belief. But at that time for us, the sudden death of the blow is still very large.

Reflection

Before I go on to talk about how the Shire will return, I would like to share some thoughts on the current situation of China's football industry. Maybe a few years ago while reading, every Chinese team and how to lose the ball, I will stand out to make a point of view spit groove of that kind of people, but now, the Shire is no longer the idea to stay at that time.

All along, the discussion about the level of Chinese professional football, the most popular blame, is "system", by the state system caused by the Youth Training Scouts and other systems immature, so that China has always dug up the talent of different football talent. But there are also many people who understand that all of these football systems are built on the premise that football needs to have a large, visible commercial value in the marketplace to drive the FA to really think about building such infrastructure and services. For many countries in Europe, the football industry has been a steady stream of economic growth throughout the country, and for many countries in the Americas, the football industry is the hope of the people at the bottom of the road.

Let us first look at the commercial value of Chinese football, or the process of commercialization. From the point of view of professional football, DHL has just signed up with the official partners, a total of at least 160 million yuan in 4 years of sponsorship, that is, the next super, plus two other sponsors, the single season's earnings will record 350 million yuan.

While this is still a drop in the bucket against the 2.5 billion sterling revenue of the Premier League last season and the 10 billion yuan in the top five leagues, the commercialization process is slowly evolving. The club's sponsorship, which was sold to Dongfeng Nissan at a record price of 110 million yuan at the beginning of the year at Evergrande's chest, also reached the pinnacle of commercial sponsorship for Chinese professional football.

To see the commercialization of amateur football, tiger flutter has been a model of sports offline marketing, sitting on a large number of high-quality online users on the basis of the tiger flutter very good use of this advantage, began in the national three or four-line city sports commercialization attempt, but also achieved good results, which of course, including football, A very typical example is the previous group of European South American star players in the Chinese business performance, are Tiger-bashing, which, of course, includes a large amount of local sponsorship.

In addition to the tiger flutter, there are several sports marketing bully in the national first-line cities, plus internet start-ups such as the players, who are actively promoting the whole commercialization process of amateur football, and they are creating a community football culture, as mentioned above, China's soccer population (amateur registered players) is entering a phase of rapid development, which is certainly inseparable from the efforts of this team.

Therefore, the commercial value can not pull the system reform is not the most fundamental problem, and the other industry generally agreed that the view is "to administrative". From the state-owned enterprises such as Luneng and national Security Club, and the capital of the private-driven clubs such as the difference can be seen, the former to consider the norms of performance, the latter is entirely in order to profit, the former management model from top to bottom, inefficient, the latter means diverse, only the picture.

As a result, more and more voices began to call on the Chinese Football Association "separation of Management", here I am not much tired, related to a lot of reports, interested people can go a lot to study Liu Xiao in Guangdong, the first to go to the administration of the five-Man Football Association, it created a huge value of the commercial brand "Yue Super" is a classic case of getting rid of the Football Association regulation.

But, in the view of most of the Shire's authors, even if the final Chinese football is truly "administratively" and free to manipulate the market, then the real riots are at that time, because no one dares to answer, because the infrastructure and services are not perfect. So we have always felt that the system is not the biggest problem. So what can we do? You can start by counting a number:

FIFA statistics China's more than 26 million of the soccer population, refers to the occupation plus amateur football number, 26 million what concept? Even if only 1 of the 10 parents are willing to send their children to the foot school, the conversion rate of 1.3 billion people who want to join the football is only 1%, that is more than 10 million, and more than 10 million people can play a lot of football talent? Take a look at 11 million people of Belgium, 17 million of the population of the Netherlands, more than 4 million of the population of Costa Rica, you will know, in fact, football genius and the system, but with the ability to dig out their healthy football system, to the children who play football to create a fair and secure football pyramid ecological Circle , even if the child finally can not walk the career path, life still has a better attribution, this is the cornerstone we should go to build, and in this direction in the country, groping progress is unusually slow.

This is why the early days of the Shire are all focused on the football industry's ecological circle, through the excavation of foreign mature football system of the various industrial operation mode: Qing, Scouting, Science and technology, economy, medical, food, business, etc., we hope to be able to precipitate some real reference to the high value of content, and then logically into the line , groping for the entry point that can be guided. Chinese football can really play a role in the reform, must be launched from the top down, and how to guide, how to cut off the middle depth of the link, now we also know.

Talk about so many Chinese football, in fact, to illustrate a point, the Shire saw the pain point is not a figment of the imagination, but the pain point is too large, no one dared to treat it as a pain point. The traditional sports industry is like industry, heavy business, water too deep, mobility inconvenience, and with the help of the Internet, hope to be able to find a way to trigger change and reflection.

Recover from injury

Until this March, after nearly eight months of Krypton, because the heart always can't help but want to do something, and the friends in Guangdong have been talking about all kinds of possibilities, so simply resigned, in the house left the change me too much krypton and that a bunch of people full of Krypton. Back to Shenzhen, the electric business, charitable idea all kinds of crazy chat, some do industry friends on the Internet is very interested, but always feel the lack of something.

All April I lived in the Shire of another promoter: @ Party members of the family, strictly speaking of his sofa bed, in our constant exchange of Internet idea, it seems that the subconscious of the Shire in the half of the product is still missing. Finally one day the party members can not help to take the Shire up, simply we are back on the microblog and mailbox, then again filled with excitement, even when the Shire on the line to be violent.

We've been reliving a lot of the feedback and encouragement that the fans gave us, and it was so irresponsible to leave without saying goodbye, so we both decided to start the journey back in time, when we decided to put the Shire out as a platform, and now that our philosophy has been established, What we need is more fellow-travellers who are groping together.

We began to convene the author, collaboration tools from Quip replaced Worktile finally replaced Tower (not ads, Tower for the content team really good), the content direction from the beginning of the football culture pivot became the football culture industry ecological circle, The entire process from content mining to writing to publishing to operations is a reference to the 36 Krypton Editorial team's mode of operation, and it turns out to be very efficient.

Three months of disappearance for us is actually a very good experience and wealth, it is because of those three months, we are more determined that we can not start a business, but should be from the things we like to start. And because of those three months of time, we have a certain degree of change in the outlook and expectations of entrepreneurship, no longer just want to do something, but to start thinking about the future of the Shire in the end how to go down, the idea of natural drift to the line this piece.

Coincidentally, just as we were about to start the Shire, even a minute demo of a 36 krypton opening day in Guangzhou, a start-up that does amateur football has found us, showing us a lot of ideas for the commercialization of amateur football and what they are doing, This company is the 36 of Krypton reported before the ball.

Then we hesitated, finally decided to temporarily slow down the process of the Shire, because we know that the future of the Shire is absolutely online, but how to start we do not know, but there are some ideas, it is better to go to the specialized Packaging amateur league start-up companies seriously learn from, until now.

Harvest

Unknowingly said so much saliva, from the Internet entrepreneurship perspective of our 9-month experience, the deepest feeling is that the importance of entrepreneurship several major elements: adhere to > Team > Executive Force >idea, and some seemingly unimportant things or quality, but in the intangible impact on us. When we look at the creative process of others, we always feel so clear and firm, but when we are in the creation, everything is not understand the unknown.

Emerson, an American thinker, once said: "Today, we do not know if what we are doing is meaningful." Sometimes you may even feel stupid, but later, you find that all your accomplishments are related to your previous experience. On the surface it seems that the days of the past are as plain as water, but this is the source of all good things, freedom, poetry and virtue, all of which are not what you and I plan to gain. The task of focusing on work and enjoying life is inseparable, and changing the world is never a miracle. ”

It's like the name of the Shire, when we were skipping classes in "World of Warcraft" with our high school classmates, when we were addicted to Tolkien's novels, who would have guessed that the things that had given us great joy and contentment would be inspired today when we named the product: The Shire, Shire, Lord of the Rings "The Hobbit's hometown, the last piece of pure land in Middle-earth.

The biggest harvest is the Shire's current team, which has experienced the Arsenal unbeaten season, the night of Istanbul, Manchester United Triple Crown, Evergrande, and so on football benchmark events of young people, this group is going to society is widely concerned about the late 80, is the Shire is now the composition of the author team, We see a lot of changes in Chinese football thinking collision, saw the courage to their dreams as the starting point of the passion to struggle.

We need not much, only need to know football angel.

Future Journey: Content is only the first step

The Shire is still in the early stage of brick building, but after the ups and downs, now the only thing that makes us more determined is that we must stick to the idea of the beginning, we must continue to explore how to make some changes for Chinese football, the content is only the first step.

While guaranteeing the quality of our content, the next step in the Shire is to build a community based on our content philosophy, and we need to gather more professionals to explore ways to change Chinese football or conjecture, and to know what the gourd looks like. Then we will go to the service product direction to close, offline industry summit, resource integration platform, charitable donation, intelligent hardware ... We believe that when the content is accumulated to a certain extent, it will help us to precipitate the direction of the next line of reform.

No matter who is behind the reform of Chinese football from top to bottom, at least now we can start to do is really to study, the future of reform, the point will be where, how to guide.

All along, the emergence and growth of the Shire, it's all about 36 krypton. A light that serves entrepreneurs and dreams for young people, in addition to helping entrepreneurs deliver entrepreneurial products, and, more importantly, Krypton lets us see the possibilities of creation, giving us inspiration and courage, and giving us a crowd of ordinary fans, But struggled to make some extraordinary changes.

"in which direction the wind blows, the grass will fall in which direction." Even if the last fall black and blue, but at least, we did not bow down. ”

And finally share it with the words of a Silicon Valley startup godfather Paul Graham:

"If I could go back and redo my twenties, there would to one thing I ' d do more of:just try hacking things up." Like many arranges this age, I spent a lot of the time worrying about what I should do. I also spent some time trying to build stuff. I should have spent pager time worrying. If you are not throaty what Todo, make something.

PS: This article does not talk too much about the contents of the Shire concept and vision, because these are not blown out, if you are really interested in us, please go to www.shiresoccer.com/about-us. We are now actively looking for a full time writer with deep understanding and expectation of football, as well as technical partners, Web backend preferred, welcome to shiresoccer@gmail.com.