Entrepreneurship said: To domestic O2O pour point cold water service frequency is limited

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Taxi applications from the heat to the rapid cooling, only a few months. Compared to the "Thousand Regiment War", "Crazy Pinterest", the use of taxis seems to be a little faster. There is also a sense of the existence of the taxi application is almost only a quick taxi, tick a taxi and shake the car. This also confirms from one aspect that "the area of high policy risk is only the opportunity of the minority".

There are several taxi application projects in the transformation of domestic O2O, there are new teams to cut into this area. But also as I walk on the road, I want to give a wake-up call to the brothers: Home economics is not suitable for O2O.

The reasons are as follows:

I. Policy risks

Taxis are risky and domestic economics is also risky. Domestic service industry is the Ministry of Social Affairs and the Supervision of Family Service Association. Although the current situation is not high supervision, but inevitably not "Hotta".

Predecessor predecessors, after the end can be considered, entrepreneurial time or forget it.

Two. The service has the risk, the individuality request is high

Domestic service is door-to-door service, service risk is high. Consumers and domestic service workers complain more about each other and trust less. Lost things, work injuries, and so on, etc., the dispute will not be broken.

Domestic service staff including nannies, month sister-in-law, cleaning, old-age care and so on, the user's request strange. Not satisfied with the results, consumers will not blame domestic service workers, will only take vent to the company.

Startups are easy to get into a mess. Is it worth it?

Three. Low user loyalty is one-time

For the consumer satisfaction of domestic service workers, consumers are loyal to the waiter, not the company;

Consumers are more likely to be satisfied with the domestic service staff have been used, direct phone to the waiter can be, there is no need to pass the company.

Domestic O2O, once a satisfactory service, the company is not harvested a "repeat", but directly lost the user.

Four. Limited service frequency

Domestic service workers usually have a maximum of 3 or 4 families a day, which includes a lot of traffic time costs. When domestic service workers are "full", they can no longer receive new consumers.

Domestic O2O, once the domestic service staff "full", the company does not have a "gold waiter", but lost the waiter.

Five. The training model is not workable.

Domestic service worker's induction certificate is "domestic service worker National Professional Qualification Certificate", this certificate is the Ministry of Social Affairs or qualified training schools issued, and the training of the Organization must be the Ministry of Human Social Work skills Appraisal Center approved.

This approval is geographically divided, that is, you want to enter the Beijing market to do training, you need to grant; you have to enter the Tianjin market, you have to grant. Unlike English or popular vocational training, domestic service staff will not cross the region to receive your training, basically in the local. Then, the training qualification approval is not the past.

Local regional interest disputes, which have so good batch.

Consumption frequency Ah, customer unit price Ah, consumption habits ah what it means nothing.

There are many good ways to start a business, and it is difficult for internet people to enter the offline area. Not knowing the industry is a very important reason.

The brothers who walk on the road, really must not O2O?!