Entrepreneurship Star Interview (4): I'm looking for a profit.

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Editor's note: 2013 China Internet Entrepreneur Congress (http://2013.loohua.com/) will be officially opened this May, before the General Assembly officially opened, TechWeb and discuz! Entrepreneurs Congress Organizing Committee jointly launched the "Mobile Entrepreneurial Star" series of interviews to show the style of mobile internet-goers.

I'll check COO Chenhong (TechWeb map)

Life Practical app I check COO Chenhong said in an interview that I have not yet started to check the profit, the team's main focus on building products. 2013 I check will focus on creating anti-counterfeiting quality function.

I checked in 2010 officially on-line, through the user mobile phone scanning commodity bar code to quickly obtain the major supermarkets and online mall of the same commodity prices, to achieve parity function. Chenhong said I was looking for a "credible information platform" with core functions including parity, quality, and access to preferential information.

It is reported that at present, I check already has more than 8 million kinds of top grade information, merchants, prices and other data cover 32 provinces and cities (including Hong Kong, Macao). Chenhong said, I check the database mainly from the network, such as online channel search, business cooperation data docking, offline manual scanning collection, user error-correcting upload channels.

For 2013 I check the development plan, Chenhong revealed that 2013 will be further enriched to improve the database, optimize the experience of parity. On the other hand will focus on creating security-specific features, so that users away from product safety problems.

As for the profitability of my search, Chenhong admits: "At the moment, I have not yet started to make a profit." But he also stressed that there are good products to retain users, but also to further achieve the possibility of profitability. The main focus of my search is still on building products. In the early days of entrepreneurship, you should pay more attention to the practicality and user experience of the app itself. (Ningmeng)

The following is a transcript:

Q: How did you think of barcode scanning as a product?

Chenhong: "The value maximization, consumes the most economy" is the consumer's core demand. Based on this core requirement, I check the development team to create a "use mobile phone scan code to obtain price information", build a "credible information platform" concept. Its core functions include parity, quality, and access to preferential information. Users can use me to check the implementation of thrifty, quickly find their own goods in the shop and the real store prices. I'll check. Based on quality Inspection Department released quality information developed the "Exposure Bar" function, the first time the unqualified commodity information to inform users. At the same time, based on lbs technology, I check also targeted to develop my visit to the forum, so that users can easily access the surrounding preferential information.

Q: I'm looking for a very high utilization rate on the three or four-line small city. and the iphone and other high-end mobile phone recognition of different, three or four-line city users are mostly used in low-end smart phones, cameras are low-end fixed-focus identification. Is this going to be bad for barcode scanning? can technically guarantee a good user experience in this piece.

Chenhong: I check the core technology advantage is the barcode scanning recognition algorithm. In the adaptation of the Smart machine, I check the unique fuzzy algorithm function on the fixed-focus camera has a good support, to ensure that the user scan recognition speed is the fastest, there is a better recognition rate and accuracy. Medium and low-end smart phones using fixed-focus camera, the image of low recognition ability, and I check the fuzzy recognition algorithm, to achieve the hardware requirements of the breakthrough.

Q: At present, your database is very rich, how did these databases get, can you disclose? In addition, if the user found that they do not want to query the bar code, how to give you feedback?

Chenhong: For the database problem, I check that there is a special team responsible for commodity bar code price data work. At present, the database mainly comes from the network, such as online channel search, business cooperation data docking, offline Manual Scan collection, user error correction and upload channels. A large retailer or network with a partnership can provide retail price information in a timely manner; Offline Manual collection and verification, all over the country's major cities, every day people go out to do data audit, product information every two hours update; the price of the user error correction upload once with our own understanding of the difference between the larger, The changes will be verified and made immediately.

Users have a variety of ways to make feedback: first, you can upload data through the client. After I check the human audit, the correct information added to the storage. Second, you can call 400 customer service phone to the question feedback to me to check customer service personnel, to carry out the corresponding information supplement. Third, I can check the fan group, Sina Weibo and other social platforms will reflect the problem to me to check the corresponding staff.

Q: What is the new plan for the 2013? In addition to the daily shopping comparison price, the future product shape areas have what kind of imagination space?

Chenhong: 2013, I check the core of the work is still polished products, will I check to create an indispensable shopping assistant, to give users more shopping guidance. On the one hand, we will further enrich the database to optimize the experience of parity. On the other hand, we will focus on creating security-specific features, so that users away from the harm of product safety problems. In addition, we will enhance my visit to the plate and supermarket promotional plate user experience, so that users can stay at home to understand the city's preferential information, increase access to the user's viscosity.

Q: Is the profit now? How to see the future commercialization of the product.

Chenhong: At present, I look up the profit has not yet started, the main focus is still on building products. With good products to retain users, but also to further realize the possibility of profitability. Many applications are replicating traditional Internet models, advertising, business partitioning, and so on. But we believe that in the early days of entrepreneurship, we should pay more attention to the practicality of the app and the user experience, not in a hurry to profit as a first goal. I check that the software itself is closely related to the product, and we believe that if we have hundreds of millions of loyal users, we can tap into the software for many potential profit points. such as traffic sharing, accurate advertising, consumer data mining and so on.

Q: The current mobile internet entrepreneurship is very hot, especially with app development. What do you think about entrepreneurship?

Chenhong: Overall, the app business is facing more difficulties.

First, app startups need very good idea. Whether this idea attracts users and whether they can grab a blank market is the decisive factor in the success of entrepreneurship. Apps that don't have a clear positioning and ideas that are not creative will sooner or later be eliminated in the industry shuffle.

Second, the transition of traditional internet companies to the mobile internet industry will have a big impact on small and medium mobile internet entrepreneurs. When small and medium app entrepreneurs put a good model into practice, they are easily replicated by other internet giants.

Note: This article by discuz! The Entrepreneur (stationmaster) General Assembly authorizes to publish.