Entrepreneurship: The project should rely on a large company platform this ship?

Do you believe that every open platform claims to be of maximum value to startups, and that every big company is dedicated to developers? 2013 is a good year for Chinese internet startups. A variety of products were created, more companies were invested, there were 58 and where the older startups went public, and big companies began to choose to buy and invest in startups rather than copy startups ' products and services-but don't worry, for a reason. For an entrepreneur, choosing a platform is more like a mutually agreed-upon "activity." Tencent's open platform includes Weibo, micro-letters and community-qzone and friends, the number of users and the relationship between users is undoubtedly its strengths; Baidu [Weibo] the 2013 World Congress advocated the light application, can be in the search results of real-time rendering, can transform the search engine users to their own users, while bringing the corresponding income , of course, do not forget Baidu Cloud, and Alibaba [Weibo] in addition to own Aliyun, the biggest advantage lies in the platform of the merchant resources. But there are a lot of entrepreneurs who think it's easier. We choose the platform, more importantly, the corporate values of the agreement, not only to do the referee and athletes, in the possession of our data also develop the same business. "In a panel on China's hardware innovation at the TechCrunch International Innovation Summit, an entrepreneur doing app-phone testing is openly saying. The founders of the scene also agreed. But sometimes you have to understand that you can't control it. Platform Backdraft developers are not uncommon and Apple has done so. On June 16, when IOS7 was released, there were several features that were directly competitive with the original App store. For example, airdrop can replace the transmission software bump this kind of app,imessage can also handle what's app, flashlight function can also let similar App has no market. This is not the first time Apple has done this, and certainly not the last. Brutal point, it is not glorious, but it will make more users more convenient use of such official resources, the price is to trample a group of small companies. So as an entrepreneur, you can't just Trust (US) to be a platform to better serve users and developers, the common development cooperation between the two sides ... "the official language, one obvious but often overlooked, is that a very likely consequence of catching a big company is to die." 360 and 91 of the wireless feud can be counted as a more Chinese-style reminder: 360 in the process of cooperating with 91 wireless products, we learned about the development information and process of 91 handset assistants, after which the project broke down, but 360 immediately launched its own mobile phone helper product, which became another strength of Android mobile App Store. The relationship between companies can be subtly altered by the strength of each other: When startups are small, big companies will see it as a partner, or at least a start-up can endorse an open platform; When a start-up company grows, the big company is not just promoting it on the open platform, mergers and acquisitions, products, research and development departments will also start to study, with their own ideas-after all, this is a good product of the future, once the start-up company has threatened the business of large companies, then as part of the company's strategy, replication, killing is a possible option. Of course this is certain. You can't go to the late stage and ask the ship to be merciful. The current Snapchat (the famous post-burn app) and Facebook vividly demonstrate the change in the relationship: Facebook once prided itself on replicating a product similar to Snapchat's in 12 days, but it's a shame it looks like it's going to have a bad day. Not only failed to kill Snapchat, but also continued to raise the price to 3 billion U.S. dollars but still not successful acquisition. The reason for all this is that the company has tens other users who send 400 million messages a day and share 20 to 50 pictures per day. This illustrates three things, one is that Snapchat to the users of the value of more than 3 billion U.S. dollars, and the second is that Facebook on the shoulder of the product itself has been smashed, the third is Snapchat has crossed the need to rely on a large company platform stage. Snapchat's confidence in the product and its sticky users can also sustain the team-which, for them, is more valuable than the ship on Facebook. So you can see that the focus is more on the point than the platform. You can also wait and see or do not care, there is an example to you. A group of entrepreneurs who sold the project-sparrow team, what did Google do after acquiring Sparrow? They changed the new icon for iOS7, which fixes compatibility. Yes, that's all. But Sparrow's 5-person group was happy to get 25 million dollars, and they started a new project. Maybe there's nothing wrong with it-either make your know-how more valuable like Snapchat, or weigh the pros and cons to start a new round of innovation.