Entrepreneurship this year: agricultural entrepreneurship is a pit

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I have been interviewed every time before the tea founder Qin Hai, Entrepreneurship has a year. What detours have he made over the past year? Presumably these "personal" experiences will be of great use to entrepreneurs who want to start a business in agriculture.

In each of the first brand products hand build fu brick tea 8.28 days will be test.

Unconsciously, the real determination to start to do their own has gone through a year. How did you do in the past year? My friends around me are asking, I am asking. After all, to face their own objective, to recognize the situation, so as not to die very miserably.

A word summed up, entrepreneurship this year down, feel that the agricultural business is a pit.

Saying this does not mean that I regret my choice, nor do I scare young people who are interested in entering this field. Everything is based on my real feelings, I hope that everyone, especially grassroots entrepreneurs to understand: entrepreneurship is not a feeling, cavity blood, hard work can have the right to the very simple. Agriculture is risky, entrepreneurship needs to be cautious.

First, the product source is very confusing

Ask the canal that must be clear so, for have flowing come. Here, the canal is a good looking product, flowing is the root of this product.

That's exactly what farm produce is. There is no good source, things are not reliable. You push a few in front of the credibility of their own destroyed, from now on you will not be in this line to go on.

I don't know what will happen to the source market of other agricultural products. But in my understanding of the tea industry, a chaotic word. I chose to start with Anhua black tea. In the Anhua black tea market, the surface of a thriving, but in fact chaotic.

1, the big brand sells really is the brand, but is not the tea. Anhua Black tea Market, there are two relatively large brands, the name is not table. They sell a lot of tea is not local authentic tea, but the collection of raw materials around the provinces. But their technology may be relatively stable, can slightly conceal the lack of authentic raw materials.

In my depth of origin, I learned that a large brand in a tea garden entrance 500 meters across the highway to a banner advertising xx brand million mu tea base. Because the road is not wide, the road into the two sides are also more trees and mountains, giving people the feeling is from the area to enter the Tea garden is its home.

And here in the Tea garden is the first of our relatives, and then go into the tea garden without this brand. Originally, the brand is to engage in publicity, if there are television stations, casually patted, feeling really have mu tea garden illusion. But why it can be in there, money to solve, small place things. I have photographic evidence, but do not want to expose people short, do yourself a good job. )

What's more, in the tea plantation of relatives, the prominent hanging up another brand of propaganda shelves. Tea Garden is the relatives from the village pack, wrapped more than 20 years. But that a brand more rich and powerful, and the village said, also want to hang up.

And another big brand, whose founders are Lin County. Do the basic is Lin County tea, but has been playing Anhua black tea brand in the sale.

Here to say, why the source is so important, really not intentionally exaggerated. Raw material good or bad is due to the local geographical environment, climate, soil quality and other factors decided, changed a place is not a taste. Otherwise, our agricultural products will not have so many geographical indications.

2, the most money is not the best products. This is the classic bad currency to expel good currency. This is very common in the tea industry, I believe that other industries are also. A bit of history, depending on the relationship between the brand can live well. And some can live best by the Robin way of Chaos. Anhua black tea inside, there is a XXX biological technology company, to black tea as props, in the implementation of MLM activities, a year can sell 3 billion. Because of the special health benefits of the tea, their goal is to retire old ladies and young people who want to get rich overnight. Three tea a combination of sell thousands of, and then develop the line to take a head commission.

3. Farmers or local businessmen lack the sense of normative operation. I have several relatives are making tea, is to make local tea, raw materials are from the core areas of several very good original ecological hill and peasant plots of tea. But they just don't play by the rules. If they all listen to me according to the rules of the card, I integrated the quality of tea assets can be good tens of millions of or even billions. But they are not good communication, I said we go to find a good factory signed cooperation to record, through their factory processing, so we can solve the QS qualification problem. But they are not likely to do so, they think that the formal, the government tax came, their own as a half of the tea farmers can be.

Last year, because of the QS qualification problem, I found three factories, which took three months without a single one. Finally in March this year only to finish, processing technology quality is good, cooperate will also better. Before not into the inside, there is not willing to give me the record of cooperation, said the record to spend tens of thousands of, there are products processing technology in general and give up. In fact, a commissioned processing record, only need more than 1000 to finish.

Second, the product quality is not controlled

Agricultural rely is a big problem. This year Anhua two months of continuous rain, the tea factory storehouse is not far from the river water flooded. Because the long-term humidity is big, has the tea to be moldy. Our first batch of fu brick tea, precisely because the storehouse is two floors of wood house, the environment is relatively cool and dry to preserve intact.

There may be quality differences in the same batch of products. Take me now the main push fu brick tea, for example, in the same case, occasionally there will be a piece of no other flowers good. This is because in the process of engineering, may be due to a local factor caused the quality of the situation is not uniform.

Different batches of the same master's products may differ. The craftsman does things by experience and intuition, which is the advantage and disadvantage. Because the craft is skilled, the thing that often makes is no problem. But Baobuzzi one mistake at a time. This is related to their working habits and thinking. If you do it in a more scientific way, the long-term formation of statistical data, you can completely control the various indicators to make tea in a very small range.

At present, we sell fu brick tea, in the market quality is the most authentic. However, I still suffered two times of product quality problems this year. Once the product moldy, a bad, and brick is loose. At that time because there are two customers to be more urgent, sold out a few pieces, and then immediately to change. In this case, the tea can only be returned or not buy. Therefore, I have developed a habit, each batch of products, you must take a number of pieces of tea to cut to see, and then repeatedly drink, to decide whether to sell.

Iii. dealing with farmers is difficult

This is actually a problem in urban-rural integration. The new farming is now a young man returning from a big city. The rhythm of doing things, attitude completely accustomed to the style of the big city, back to the small place, will face a lot of problems.

1, is not really let the farmers and you do a good job, rather than you are not in the behind the Games; 2, in communication, how to solve the problem of how to do things with your rhythm? 3, in addition to the simple side of farmers, in fact, small farmers are also very heavy, young people how to make them to play a positive role.

These are related to the adjustment of their mentality, on the other hand, the way to get along with them. I used to be a straight man, and I liked to put things in a tight drum, and they hardly worked here. Can only change themselves, reserve time in advance more than a few reciprocal communication to solve.

Also, the relationship is not deep, resources are not thick, not rich, it is very possible to be blindfolded. There is a problem of agricultural products, some look can be seen good or bad, but some can not. Tea is not only by the appearance of the typical quality, good taste is the hard truth. Therefore, the current market, who do agricultural products, do not delve into the origin of research, but profiteering, product quality is a great chance of problems.

Four, the overall operation efficiency is low

For so many reasons, the current efficiency of agricultural production is still very low. Fresh-type products, high demand for logistics, high damage rate. Tea products, although the preservation of transport relatively easy, but rely on the craft, and the process chain is very complex. In the whole process, to integrate all the stable and reliable resources, no yinianbanzai difficult to be effective.

So, in order to enter the farm product project, unless you are a father, your home is to do this, the other operation is a very long process. Because, you do not work every day in the field of origin, there are many things, not you can control.

The efficiency of the operation, there is a problem of the efficiency of time. Some produce only that season, that one months, other time you do, if the product size is not enough, the first such amount is very painful.

Then there is the issue of product unit value. At present, few produce can make high-end value. This is determined by the characteristics of the product. For example, eggs, even if two pieces, a year to buy how many eggs can be worthy of your original income. Again such as honey, I did not personally did, but I found that many young people on the market to get the beekeepers of the secret to sell, the price is not expensive, and then sell not sell any value, and the amount is very limited.

Speaking of which, some people may say what the CHU Orange, pan Apple, Liu Dao. Don't mention this, ask young people who dare to take 67 to plant a tree, still do not earn money, there are countless unknown, anyway, I dare not. Pan Apple, Liu Dao, you see how many people they now buy it, is not in the hard to move forward. I'll just do it and I'll be able to sell it right away and get the money back, and it's worth the long haul.

V. The time for agricultural products

Homeopathy, the impetus of the times, may be more than your silly efforts to effect much better. At present, it is a good time to cut into agricultural products, but not good agricultural products ushered in the outbreak of the market.

At present, we will see the market is full of agricultural products. That is because of the two point, Taobao's popularity of the role of electricity and micro-credit micro-bo role. In particular, micro-credit microblogging, so that a lot of high-quality agricultural products came to people around. But micro-credit Weibo itself in the electric business has no clear ideas, and Taobao is not a good farmer to play, the short time these platforms also difficult to have a large output. But there are always people who do well.

But it is certain that, in the new entrepreneurial tide, in the chaos there will be a group of both know how to standardize operations, but also have a strong ability to promote, product resources excellent people can stand out.

Six, in the final analysis is the human question

The marketization of China's agriculture will be a process that takes a long time to push slowly. Not a person, a company, or capital can change in the short term. Because the talent factor does not match.

First of all, I do not believe that people who have been born in the countryside can make a big brand, and the reasons are not worth discussing. Who's Talking to me?

Second, now in the big city work for several years and then return to the entrepreneurial "second generation", such as my entrepreneurial (perhaps called business, more practical), is still a minority. Even if I do, because I am a trans-border transformation, the pace of the transition is very large, three years of poor transformation, one must be poor, two to support, three to be able to change. In short, like me in the countryside long in rural areas of agricultural products have a dream have complex, also saw a point of the life, knowledge resource structure also can, also face a huge test. 99% have, 1% not to do bad is also dead.

So it's hard to find like-minded partners. I want to be high, and strong, but also willing to do agricultural products "look down" few people. It takes a bit of courage.

Third, the majority of agricultural products in this industry are in accordance with traditional business ideas in the people doing things. They are still the dominant market, which will give us such newcomers a lot of interference and resistance. But what is certain is that the trend cannot be changed. The industry to develop, the quality of practitioners and knowledge structure needs to be a big update to do.

So, we are such a layman! Of course, I also hope that more like-minded people, resources, ability to match the structure to join together to promote China's agriculture to the new steps.

There are still many pits on the road of agricultural products, such as the emerging market play, the problem of how to choose products, how to promote the problem, and a lot of discussion. Because of the time, later said slowly.

This article source: I Black horse agriculture, reprint please indicate the source. Micro-Credit Subscription number: Iheimanongye

Author: Qin Hai