Entrepreneurship: Using storytelling to express value propositions is better

Today, entrepreneurship is not a fresh word, how to communicate with the people who need it is a very important proposition for the people who are going or are already on the road to entrepreneurship, how to effectively convey their value proposition to their customers, suppliers, partners, investors and even their own team. This is especially important for the founders of technology companies, who are often impressed by their stated ideas.

In reality, however, this is not easy. Since people are not always able to make rational decisions, it is often better to adopt storytelling to express value propositions.

Most people are concerned about the things they often touch, the stories they move, and the things that motivate them. People tend to make decisions based on emotion and then look for justifications to support these decisions. Therefore, it is necessary for every entrepreneur to learn how to use the combination of story and reality to express their value proposition, and these stories often come from their own experiences and emotional world.

I just finished reading a book titled "Winning: Building relationships, convincing listeners, and being good at using the hidden power of stories," The writer is Peter Guber, a long-time business Grübel and the ideological leader in this subject. ' Everyone in today's society, whether they realize it or not, is doing business through emotional exchange, so for entrepreneurs, telling a compelling story is the best way to promote business, ' he said.

More importantly, he also provides us with effective insights and guidance. To do the right thing at the right time, we must follow the following 10 basic principles:

1. Choose the right story for your audience. The most successful storytellers are often the most attentive listeners. The first thing to know is that the interest of the audience is more important than the interest of the story itself. You need to know what the audience wants and what they want. From the audience's point of view, tell a story that can achieve mutual agreement.

2. Choose the most receptive time for your audience. To find out where your audience is going and where they are most receptive, at least you should choose a place that is not easily disturbed or interrupted by the outside world. You need to constantly look, listen, and feel the changes in your listeners ' minds and make sure that they are listening attentively to what you are telling them.

3. Find material for good stories. Instead of expecting a ready-made, framed, and readable story to choose from, the key is to constantly accumulate life clips and metaphors that can be a story, and use them to make up stories. The most effective stories often come from personal experience, and when you tell a story, you have to incorporate your feelings and emotions.

4. Make sure your call resonates. Every story needs something to impress the audience and make it resonate with you. That means you have a hero or a criminal in your story, you have to show your true feelings when you tell the story, or you can describe the excitement and fear of the characters in the story.

5. Tell the story to enter the state. The state of entry is not only a single psychological, emotional or verbal process, but the integration of these three. The state of telling a story is crucial because it allows the listener to understand your intentions. Intention speaks louder than words. Clear intentions can dominate your body and your heart and ultimately succeed.

6. Be contagious when telling stories. Intentions, authenticity and dynamism are not to be disguised. If you don't believe the story you're telling, your audience will immediately notice it. Only true feelings and firm beliefs will infect your audience.

7. Show your weakness and persistence. Everyone has more or less in common with others. So when you tell your audience about your fears and worries, others will express their feelings. What you have to insist on is not to eliminate fear, but to use it to enhance energy, stimulate enthusiasm and increase sense of urgency.

8. Interactive story experience. When telling a story, increase interactivity by asking questions from the audience, making it emotionally sympathetic, which makes your story more memorable. Draw attention to your audience by body language or words, and let them integrate into your story and even make guesses about the results.

9. Understand the feelings of the audience. Scientists tell us that language communication is a small part of human communication. And the vast majority of them are communicated through nonverbal communication, in which our view is half and the intonation conveys another one-third. As a result, the more positive the audience's response to the story, the richer their body language.

10. Use all sensory positive senses. Even if your story is a dialogue, not a monologue, in telling a story, also know how to perceive. This will play a vital role in your success. You must always speculate on the changes in the audience's feelings, attention and interest points. The more you integrate into your audience, the easier it will be for you to move.

For example: Great storyteller, Entrepreneur Starbucks founder Schultz and YouTube creator Chad Heli. By telling stories to show the common interests and goals of the narrator and the audience, and the common problems they face, they inspire empathy and trust, and countless times have confirmed their ability to turn me into us.

Stories often begin with sharing some shared knowledge, history, and ideas. Of course, the story should contain facts, and then through the emotional throughout, make it more appealing and persuasive. Do you often use stories from your life to convince your customers and investors? If you want to make your business a better one, then it's time to add more stories to your message.