Enya presided over, the dialogue guests are twips Technology CEO Fu Dequan, Rongchang Laundry Chairman Zhang Rongyao

August 28-29th, the revamping annual meeting in 2014 was successfully held in Beijing Kun Tai Hotel, during the two-day conference, the first day was three special sessions of mobile, channel and brand, the main venue was the next day. The theme of this annual meeting is "broken", that is, "broken, break, break", the aim is to break the plight of the traditional electric business thinking limitations, set up new ideas. Dedicated to create a platform for innovation in the electric business industry, from a professional perspective for the electrical business colleagues to solve the entrepreneurial process encountered in the most practical problems.

In the afternoon of 29th, the main venue of the dialogue "O2O blue Sea Strategy", by the "Sellers" executive editor Enya presided over, the dialogue guests are the Fu Dequan CEO of the Zhang Rongyao, Rongchang Laundry chairman.

Fu Dequan CEO and the industry detailed analysis of the O2O, large data and cloud computing the associated relationship, as well as O2O business value, business structure and characteristics. Zhang Rongyao, chairman of Rongchang Laundry, shared with everyone how Rongchang laundry was transformed from the traditional laundry industry to the internet and the O2o road of Rongchang laundry.

The following is the interactive link scene record:

Moderator: Thank you four, thank our host, very brilliant, this afternoon the first Forum session after the end of the 10-minute tea break. Just now, my friends listened to many mobile electric dealers in the warm communication everyone feels ready, next our topic, say a number, how a person he can melt 10 million in two minutes, speak 15 minutes, melt 30 million, and is just a concept, he is talking about the O2O project, If you are interested in this topic, we will use the warm applause to invite the boss of the technology, please Fu Dequan.

Fu Dequan: I got four of them yesterday, and today I think I made it very clear. Two things first, the first thing is to give me eight minutes, anyway is not finished, you see do it, agree to where to stop, PPT has been launched, I come to this meeting, my investors said, old charm you better not go to the shuttle, that is my only money to participate in, Today, the guests stand on the company listed, I said you look at it, then he said you go quickly, this is the boss do not let me talk about a thing. The 21st thing yesterday PK finished, know you come here, the first love dearly own ticket fee, the second waiting for me, is not well. You can't give me a problem in O2O, only one option is to applaud desperately. Yesterday I offered a 8,000-dollar diamond ring. Sentence total sentence to O2o said clearly, my O2O definition, is to use wireless Internet Information technology to solve the cable physical space service efficiency and quality, in my opinion, all over China he can make this thing clear, to now, for such a big man applauded.

Efficient cloud computing environment to achieve O2O

O2O's technical structure, you see clearly, if O2O is so easy to understand, BDA will not spend so much thought and money on the layout, he is a very large business, more commercial than PC, more efficient and more effective mode, not everyone here want to do an app put online, someone downloaded, Yesterday's test for everyone to see, people will not because to wash a head, to the United States a capacity, to eat a meal, your app download his hand, there are people there to tell lies I caught the current, you see, most people moved yesterday to see the venue. So what is his underlying foundation? is the efficient processing of the basic environment, cloud computing, only so efficient to achieve O2O, why? Our cell phone is integrated with our body, the information function is to walk together, that is no longer exist line online under the said, is the rapid processing of this information environment, will give birth to timely, realistic, scene of the premise of consumption, so on top of this is a large data, open and collaborative social new ecology, on this basis is O2O, If you do not understand this project is always yesterday that way, I asked, not I asked, users and investors and partners will ask, you ask speechless. Can you see this clearly? Do you understand? Understand clearly can only applaud, if can not take the problem to kill me, only one choice, each finish a PPT must clap warmly, otherwise wait here.

Cloud computing drives big data interactions and O2O new eco-commerce

The next page, three, is the O2O, big data and cloud computing the associated relationship in the end what is it? It is a new commercial eco-O2O, which is an efficient information processing technology to promote the birth of data interaction. The next page, my big data definition, you see, all the big guys will not tell you this thing, just now the White Crow pull hate pull the good, do not talk about stimulating people's things, is to achieve satisfaction, but we take what fight? This is the fight. Data is not equal to large data, data is not equal to large data, the big data is not data or mining, data mining data analysis These things, large data is socialized data open and collaborative relationship, so those who write O2O books, write large data books, those who are not so definition of the nonsense of the experts then you scold them Wang eight egg liar.

So let's take a look at how large data is co-ordinated, starting with the top water, the trace elements of water, what oxygen content, including his cooling degree, to the people this piece for the human body, this is for a business and individuals have commercial value of things, but when you run out of his business value will produce waste data, people drink water will produce? Urine, is that the data is useless, we say waste data, but I'm sorry we watered the flowers will enrich the land nutrients, is the land needs of high-quality resources. Who absorbs the land? is the tree, and his energy emits oxygen to the big data, business said O2O why not go down, simply did not get through, you below and above the data channel, so you throw the pit, unless the water to save, just said that their own consumers to their partners killed in the bullying.

O2O Business value logic: Finding useful outlets for useless data

We look at the value of large data logic, is the O2O business value of the logic of the community at the door to sell fruit farmers, you are here with this impression, or at the door of the stall that put the stall, this model is I see this story can explain clearly. An old farmer in the community door to sell, together perennial sell, everyday so see him sell also don't need, one day the weather is very cold look at the old farmer very pitiful, want to can buy him a little fruit let him go home first, the result is when he gets off the car when his son calls to say daddy you help me to buy a little fruit come up I like to eat what, Suddenly the idea of his past compassion suddenly went away, he felt that this is the concept of big data, right, useless to himself, not equal to others useless, to the present useless not to the future useless, so he is not in his own needs how to solve, which explains the value of large data is not equal to the future useless, To be useless to oneself does not mean to be useless to others, the spirit of O2O is to search for useful export for useless data.

The cognitive status of traditional business meeting data, just said PK, the next point my fire, said you go down a little bit, I really embarrassed bullying him, we consumers in the eyes of businessmen, I go to eat, the hotel to build a database that I was his, and then beauty, beauty shop boss said I was his, wherever the place, Everyone thinks my data is his, and then what happens? Wasting your technology and wasting your promotion waste all the quality of your service.

So the actual consumption data, you see, our daily life in which there is basic necessities, is eating, KTV, shopping malls, beauty salons, he is the habit of data, not the consumer data is yours, but you are mine, the merchant's data is consumer, Your O2O is not tenable if you don't open your data like the above and below businesses and unrelated businesses.

O2O Business Structure and features: Merchant data intelligent Matching circular opening

O2O business structure, you see, this is O2O accurate understanding should be circled 2 laps, what meaning? A consumer demand for large B-ring and small B-ring, intelligent matching, service merchant data Service B ring, this is called O2O, not line online, not large data analysis how many people poured in, just O2O large data of a performance method, is not his core logic. So the commercial structure of O2O should be such a commercial structure, that is to say, every restaurant, every industry, you not only build your own consumer shop, but also put your own consumption data up, left, right, others need your data extension.

What is the concept of

? The characteristic of O2O, this characteristic must remember, call circulation Open, the monopoly data is not O2O. So the American regiment has a ceiling. Look at the hotel entrance to the United States Regiment next single save 80, which is equal to the mouth of the Ducks were out of the United States, is to the business caused double damage, is what? Desperate discounts, because you don't discount consumers do not come to you, no bargain consumers are not on the United States, after the discount to my service charge, transaction service fees, such businesses, the cost of the United States Regiment is very good, the interests of the business costs, we say that the address of the restaurant and the person's hard address here, pressure big business will die, once crushed to death can you still live? Although China's many fools, Chinese businessmen died wave after wave, all good business and brand and service-adjusted business, generally do not and the United States Group of the public handle cooperation. The second continuous collaboration, for the use of data to find exports, set up value-added services, evening meal with younger brother friends to eat dinner, the next to see a movie or KTV, the middle of a demand, that demand for the hotel itself is a waste of data, we drink water down the waste data produced, In the past, traditional merchants ignored the data. But what about the consumer's demand data? You should give it to KTV. In the past, there is no way to make a good data health cross cycle, so now the O2O to complete this matter, is the best place to sell movie tickets KTV or restaurant restaurant to eat dinner hotel, so we can borrow others useless data, to their own useless data transmission to others, Set up our value-added services, after dinner here to thank you for being our member of the South Beauty, then give you the movie theater discount volume, then his cinema 140, 50 dollars in the deduction volume and then discounted. Now the movie ticket is 10 Yuan, 20 pieces sell cabbage. Find exports for useless data and do value-added services. The third is convenient, mobile internet is O2O hard environment. The fourth White Crow put forward we think of a piece called scene, is to upgrade trading behavior become lifestyle, the future shopping I in the south temperature 35 degrees, but Beijing is 零下5度, this time a certain ticket, buy down jacket this data for the airline ticket company is a waste of data, O2O solve the problem, Others see someone booking a ticket immediately push down down, then discount, and then on the way to the store to buy a down jacket. There is also a thing and beautiful girls, that time do not want to go home early, do not want to end, the middle will be born some unexpected, the scene of consumption is not controllable, there is no plan, is what concept? If you go to the girls today, if the process of the two foreign girls, the first no hypothetical results, you say what kind of consumption? If it is not a product of consumption, know today to sit a stroll around, if not to come home, if talk to find ways to common communication, a performance I have the strength to have a brand, have to take him to a lot of local consumption, after the consumption of course know, go to that place, is not. The fifth is intelligent, to improve the efficiency of data matching with intelligence, thisHow about Zhang?

The next one, joking, after the dry goods to advertising, the above theory and related, I was three years ago to do O2O do the public company, I found that the model is not perfect, spent three years in these companies, like 115 to do cloud computing Big Data Company, my one-year operations president, as well as the spirit of mobile Internet, Someone asked me how mobile Internet is done, there are three questions, why users download why use and retain, the third merchant Jing Dong 11 million investment. I want to land in different cities my project, about January began to fall, and the landing of commodity service providers can find me, more than 50 million to 100 million of venture capital to find me, my first words, you ask me the project plan no, I six words, I am you random. The sixth communication and cooperation, there is a micro-letter, directly add micro-letter, I will definitely pass, and then the question will be mentioned later.

Moderator: Very brilliant, O2O topic is everyone hot, then please the boss of the traditional enterprise, come up to us, then let us welcome Mr. Zhang Rongyao to tell us about his transformation and his O2O road.

Zhang Rongyao: Yesterday our CEO came in the afternoon, do not know today to use PPT, to tell you about our journey, a few minutes in particular, I am thinking, I think, this mobile power source from which you do not have this feeling, suppose we search, because recently, I was in a lampblack machine broken want to repair, Search the first five inside did not find the information you want, find a five-star hotel in the vicinity, I did not search above, I drove to a special trip, and then we buy things now, I this pants, bought on the electric dealer website, after buying the size is not appropriate to return to change a, back after the pants three times washed three times fade, White, and especially famous brand, clothing itself famous brand, electric dealer is also very famous company. I think what happened, this is my own experience, The smoking machine has not been repaired, the key point of our customer era to go to the user era. I have been in the Chinese Entrepreneurship Association four months ago we were talking about what to call the customer what is called the user, the financial statement has been overturned, his principle is that 80% of the profit from 20% users, we must seize 80% of the profit, but mobile internet sources we feel that users are important, The internet has been going on for such a long time, so I think the PC Internet, actually put the original financial statements, customer satisfaction or, from offline to online. I used to change the train into a plane, mobile internet is I to this place to Shenzhen how to do not know, all the friends happy and happy to come, I think the PC Internet is like a science fiction film technology, see the process of feeling he is the existence of science and technology. Mobile Internet is a bit like cartoon, very fun and happy, you said there is no technology in it? But you do not know the existence of technology, you see the film does not know the existence of technology itself, you just feel fun.

Mobile internet to the center of the era of real users

So mobile internet, really go to the era of users. After all these years, many bosses say they need someone, technology to find technology, I said you go out on the five bodyguards, a few secretaries, micro-letter will not be used, SMS will not be, you are not skilled, not completely, you say how and mobile Internet, mobile Internet to center, every bodyguard and secretary is a wall, How and your staff to go closer, to Lenovo Group to talk about the transformation of the time I said, I said that Lenovo which department and users recently, the highest degree of activity, this department to dominate Lenovo Group, there is no such a big courage? Then we, do not underestimate us to wash clothes, washing clothes is not easy, because 24 day and day are doing a first-line user Service, I do is the user, I chat with Tencent, I say to you say five. In the mobile Internet era, the absolute consumption of the number of users is not important, of course, it is important, that is the basis, the second consumption frequency is not important, not the whole of the years, many industries and enterprises, but no users, including browsing industry, is the consumer service industry? Is it a business-to-consumer? is through his channel mall and channel business to sell, which mall put the best position to sell is very good, we really now have the tradition of how much of the real user data, not many, recently there are banks, a lot of bosses have come to me, I said your bank's deposits how much from retail investors, not government agencies and major customers, This determines whether you have any users. Some people say that the United States does not have internet thinking China has, that is a very famous professor I worship the teacher, I said that the United States do not have internet thinking is that he was born to have internet thinking, mobile internet thinking is equal, transparent, open, the United States is born, so the United States do not have internet finance does not mean that China has no Internet financial value exists. So the first is the number of users, the second is the frequency, basically a week to wash, and then how the staff will wash once a year, the frequency is enough, but to the traditional and mobile internet to all the troubles of laundry, not the laundry itself. All aspects I believe I talked yesterday, so I have to solve them all. The third margin, you cut into cleanliness, including the rapid growth of the taxi, the most important point they have their own godfather, I am familiar with them, just started in Beijing to push the time is difficult, every taxi driver to knock, no Alipay words behind no success, because you push the pressure is very large, there are taxi drivers and government policy That you're going to push every cab driver to install your software is not easy, so I think if there is no pay Bao micro-letter in the back without this possibility, because the taxi driver's value and cost is the vault, you have no space, cleaning is also, one hours to find internet companies one hours 30 dollars, to find an aunt one hours 25, 28, lies in your production of 500,000 units and 3 million of the increase in interest rate profiteering, our laundry industry is a large number of laundries, in this 20-year time everyone desperately buy laundry equipment, laundry processing capacity sufficient enough, so we make a choice.Again a low decision, you wash clothes tonight, not like food and drink Chinese or western food, Western food has a lot of choices, Chinese food There are many choices, the user speaking low decision-making.

Internet subversion manufacturing and retailing mobile internet Subversion Service industry

In addition, there is no possibility, the laundry industry, like our traditional business transformation, because I was in October 2000 with Sina online laundry, I understand that our industry is the most gold content is my customers and data, not my laundry technology, I began in October 2000 to see the future of this industry and hope, Then see where the industry is deficient. At the same time, 2000, a March saw this industry, not only got a cancer, all kinds of cancer, what heavy assets, what user satisfaction, too many of these deficiencies, and then October to see where the hope, so I from October 2000 time subversive transformation, Is that I serve my clients by serving my customer service and changing to serve my clients, all to the ultimate customer transformation, so that we 2004 years, I graduated to design a new business model, our company in the past ten years, has become a only do three things, the first selling cards, the second user satisfaction analysis, Third franchisee laundry quality of the table, a decade has been transformed into only do three things, but the mobile internet has come, must subvert this service industry, because the PC Internet Subversion manufacturing and retail industry, mobile Internet must subvert the service industry, the service industry in the end is so fragile? I don't think the retail industry is vulnerable in China, is because China's retail industry terms of division, so far Hualian Beijing did not, the Golden Kelon did not go to Shanghai, did not reach the full market economy, so in the forum that the 15 years of time the spirit of entrepreneurship and market economy in the boss's mind has been lost , don't say mobile internet thinking, the real market economy is the 80 's entrepreneurs, these years are making it difficult for entrepreneurs to survive, I did so many years, know that our old friends are rooted in the tradition and manufacturing, down-to-earth business, 15 years inside very very sad, so that the original pursuit disappeared, The real market economy of the old, now born 15 entrepreneurs how many market economy, there are a few people pure market, we are in the laundry of real estate, our headquarters to sell equipment, the house rose 1 million is hundreds of of the profit, so the real estate crash we have a laundry crash, incredible, more than 10 years such a game, We began to transform the user, not easy, now do mobile internet thinking, if and the government to go closer and resources to go closer, facing the mobile internet thinking more difficult, not necessarily all enterprises need to transform, can invest in mobile internet entrepreneurs, we can still, like to invest in Beijing East still make a lot of money, I think that the resources and government relations to make money bosses simply complain about mobile internet thinking people, I said the industry integration is less difficult. I said in the forum, we have been in the tuyere for 14 years, our team has been transformed, the fourth aspect.

Then our team is basically 85, so genes and DNA, the entire industry is completely decentralized. From this I said that I was to do a dream-digger, Bury himself, enterprises to build 24 years of the kingdom and you share, you give up your interests, rights, reputation, put down the original as the boss of the pride and color of the place to give up, you are pursuing what? I think the Internet electric dealer is a very very difficult road, but I myself like this, I 89 is the university student union president, really must create the value for the society and the user, the light in order to make money to create, this is not an entrepreneur's spirit, really is not the big boast, because we 24 years, my resources relations are many, In 96, we all saw the headlines of Beijing Evening News often, but we did not do and government transactions, just to do the customer better, there is no internet thinking and age-related, important is not and everyone a share of the spirit of service, I basically always, and now there is no luxury car. I saw a company. They sat in the Assembly a few, not to touch, do not let up, the car is pedestrian, in my this is casually on, casually riding, no relationship, as long as you happy on the line, never feel and I have anything to do, so far hung twice, I have not opened, I think it is so. So I think the internet thinking and age is irrelevant, important there is no spirit of sharing, thank you!