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How does a 2 million user developer community build? EoE founder Shan's answer is from content to users.
As a "deviant" geek, Shan comes from Internet resources and programming communities. He is out of the traditional education system, not to class, but can write China's first Android Tutorial "Android Development Introduction and Combat", did China's first Android training.
He is a master of the internet thinking of the learner, he did not use the traditional education system can become experts. And he also used this system of thinking to establish the EoE, now he will use this system of thinking to enter online education, the establishment of "geek College."
The following is EoE founder Shan Dictation:
Learn programming on the Internet
I am Gansu tianshui people, parents are teachers, father or school principal. But I did not like the exam-oriented education since childhood, I think the knowledge is to practice the application. But Chinese education does not seem to be the case.
I was the 2002 college Entrance examination, basically did not have a class, every day bubble study room, by Self-Study admitted to the University of Posts and Telecommunications computer department. My freshman specialized course "The computer introduction" on hangs the branch, because is the mother ten years ago knowledge, I thought that learned is useless! It always bothers me.
I decided to self-study, Beijing posts and Telecommunications has a 24-hour open study room, every Thursday night, I will study in the self-study room overnight self-study programming, the next day or even the next few weeks to learn the code to run it yourself.
My university computer knowledge is basically not in the classroom to learn. I have a variety of programming forums, to collect information abroad, so I know a lot of like-minded people. Including later EoE co-founder Yan Chanlang. We met in a forum to learn the Ruby language, when we went abroad to translate source documents together to collect learning materials.
(I black Horse Note: This is EoE founder Shan started "Gene", he learned the computer knowledge, all comes from the Internet. He divorced from the traditional teaching system, for many years in various Internet programming learning community, and even hands-on participation in content production, a programming technology is also from this. He believes that learning programming should not come from the traditional education system, because the field is too new, too fast. Android systems, for example, are basically updated every 3 months, and many computers don't even have Android courses. )
Standing on the air outlet of the mobile internet
2005, I was a junior, very lucky to meet Shangjian teacher, I like his class, because he does not like the scripted. Because of his class, I started to be interested in smartphones, wondering why smartphones can make phone calls, listen to music, send emails, and compute functions, and have no network cable to transmit information.
Later, after graduation, I went to a mobile phone-related company to work. When our boss came back from America in 2008, I was shocked to find the opportunity to move the Internet. I bought the first Android phone T-MOBILEG1 the first time.
2009, I wrote China's first Android Tutorial "Googleandroid Development Introduction and Combat", did China's first Android enterprise training, I remember students have Yahoo engineers, as well as the capital Normal University graduate students mentor.
(I black Horse Note: Shan out of the book, and can be more than his senior engineers training, because he has been practicing programming to "self-learning" mode, which is very suitable for the rapid evolution of the IT field. To this end, he also found a new mobile internet opportunity, a large number of mobile Internet developers need to have a large number of learning materials, this is the traditional education can not provide the just need. And that's the chance for Shan. )
2 million user community: from content to user
In 2009, Yan Chanlang and I wrote the first introduction to Android development book "Googleandroid Development and Combat", the early domestic Android developers have read the basic book. We printed this book on the Web site of the EoE community. Because of this book, we began to accumulate some eoe early community users, starting with about 3000 people.
This book is only the first edition of reprint 15 times, we have also written a few books, the promotion of a very large role, and other promotional methods, and slowly accumulate. We now have nearly 2 million community members, and the people who come to us are programmed to learn. We attract users through quality content and then build strong communities.
We are the most powerful is also the content of the precipitation, because I was a geek, so I know the user needs what kind of learning content. We have a media-like mechanism to ensure that quality content is constantly being updated. EoE the entire team of more than 20 people, do content of more than 10 people.
Along the way, the EOE team has always focused on providing users with the quality of content they need, which is the core element of our success. Technical people, the understanding of technology is very deep, can quickly grasp the core of the product, but also sensitive to the industry's hot spots, coupled with fast enough execution, so we can judge the industry trends to make mobile developers the most needed content.
For example, when the Flappybird was very hot, we finished the developer course online overnight. For businesses and developers, this is a good opportunity to make money, they want to quickly grasp the development of Flappybird technology, and we have high-quality, timely content to meet their needs.
We filter the user according to the funnel model. Offline, we will hold a 2000-person conference in the National Convention Center every year, and more than 100 salons we have held near hundreds. We also hosted and co-organized dozens of of offline programming training sessions.
(I: EoE founder team are the deep users of the programming community, where they learn a skill to become geeks, they understand the content of programming learning and Community learning model, with high-quality programming learning content to attract a large number of users, and then form a mobile developer community. This is the core competency of EoE, as well as the capital they turn to doing online education. )
Advancing to Online education: Geek College
We EoE is the "programming learning" the needs of the community, but the community's knowledge because of the system, clutter, data difficult to identify or even wrong, more and more difficult to meet the user's higher learning needs.
In this case, as well as a large number of users on the basis of our online education, through the "Geek College" this product to provide users with a system of tutorials, so that users more systematically learn the latest, actual combat technology.
Even as a geek college, we still put the content first, our users have two categories: one is not found a job, want to learn it technology to find a job. One is the IT practitioner, because it technology is developing so fast that they need to keep learning new knowledge.
In the face of these users, we only provide real practical skills, so that they learn to become the real needs of enterprises. Because this is our gene: use high-quality content to meet the needs of users. Besides, I am a very paranoid person, the quality of the product requirements are very high, when employees work I do not care, but the output of products and services must meet my requirements.
Geek College to do it online education has the IT, online, education three advantages. The Geek College team has a decade-long operating experience in the tech community, team members are basically technical origin, and have done many years of Internet products, very understanding of the user online learning methods, know why users learn, how to learn, each stage will encounter what problems, hope to get what kind of service and how to achieve the effect.
It education in the domestic university is not complete, and the Chinese University of IT education can not meet the needs of enterprises, but staff have to go to work, so the demand for skills training is very large.