Epidemic Drives Digital Transformation of Global Auto Companies

Chen Hongliang, president of Beijing Automobile Co., Ltd., said that during the epidemic, auto companies learned to survive digitally is an essential skill. Under the two-line campaign idea of " prevention of epidemic situation and stable operation", BAIC Motor combined the strict implementation of normalized prevention and control measures with the optimization of resumption of production and production to break the "digital survival", and the digital transformation of the internal business chain quickly after the outbreak Promote.

"The biggest convention for finding out the epidemic prevention situation and operating stably is to strengthen the system's capabilities." Chen Hongliang said that in order to ensure the safety of resumption of work, the Beijing Automotive Epidemic Prevention Materials Purchasing Team is always "online", and each production base has resumed normal production. The anti-epidemic and recovery measures implemented by Beijing Benz in China have been shared with Daimler ’s global business network. Beijing Hyundai has ensured orderly work during the epidemic through the “two-to-one” and “five-control” management mechanisms.

How to achieve the speed of digital transformation, Chen Hongliang said that Beijing Automobile provided full-scale data support for remote office at the first time, each business flow realized "perfect re-engraving" in the smart terminal, and the online learning community achieved precise reach, customization and specialization. The content of the study guarantees the "same frequency resonance" of active promotion and resumption of epidemic prevention. For the vast number of users and markets, BAIC Motor's customer collection and marketing methods have been put more online, providing users with a one-stop solution for "healthy car purchase", and perfecting the integration of big data, virtual reality, artificial intelligence and other technologies New online retail and accelerate the after-sales service process of "Internet of Vehicles + Services".

The strong resilience of China's economy has once again been verified in changing times, and Chen Hongliang has a deep understanding of this. "Despite the frustration of the main economic indicators in the first quarter, with the full progress of the resumption of production and production, the car sales in March increased sharply compared to the previous month, which also reflects the positive trend of the auto market. The recovery, the implementation of the central and local policies to stabilize automobile consumption, the confidence of suppliers and dealers will gradually increase, and the automobile market is expected to recover at the same time. "Chen Hongliang said.