EPR document optimization can increase page SEO competitiveness and landing page experience

Absrtact: EPR manuscript is not only in the optimization of large-scale platform, we can also be used as their website information column of the article template, to a certain extent to increase the competitiveness of page SEO and landing page experience.

EPR documents are not only on the large platform optimization, we can also be used as their official website Information column of the article template, to a certain extent to increase the competitiveness of page SEO and landing page experience.

1) Large title

In the EPR publishing platform itself, many restrictions on the title of the copywriting and writing become particularly important, usually the EPR title is to show the main idea of the content, to get more users read clicks. So the concise summary of the text is very important, if it can be integrated into this EPR-related keywords that is better, after all, the title of the text will be automatically included in the page of the meta title, for the page keyword ranking positioning. The number of large headings can not be too many 15 Chinese characters, otherwise there will be 2 line headings will not be good, and will affect the results of the search engine display.

2 Article Properties

EPR article attribute refers to the time, URL, author and so on attributes, we can process these sources of information in the time to use more. Especially when designing templates to write these property codes in a micro format, Google may have a better presentation mode. Similarly, this information can also help spiders to grasp the same article to distinguish its original degree, such as time information can more or less indicate our release time, early article may be more than the score more than the late, the Web site can be reproduced in some formal media to get more URL link annotation, which is helpful to trace the origin of the article The author's information can also help search engines to get some references in some names, after all, sometimes the user may know the name of an author but do not know the article name.

3) A key concern

Through a key concern to the author of this article or company officials Micro-blog attention, after all, EPR if it can make a contribution to the user action that will be more able to achieve its value. So in the upper part of the article into a "one-click" button can effectively promote the number of social media users, so like your content readers can have the opportunity to know your microblog address and quickly focus on you. The point is this "one button" do not do a few steps to pay attention to things, micro-BO open platform also has free code to achieve this function.

4) Article overview

The article overview is useful to some extent for readers in a hurry, and can increase the chance/patience of reading for a long EPR manuscript. In general, most of the articles are outlined from the text to screen out a paragraph, theoretically save a lot of time but the real effect is not good. The reason is that there will be duplicate content, if the summary of the number of words and the text of a section of the text exactly the same, for spiders crawl will be mistaken for repeated content is not conducive to ranking. So the outline wants to write well, first must wash a brain, lets the editor earnestly really write. And the overview is sometimes used as a description on search engine results, so a good overview is sometimes more important than the text. If the EPR platform does not outline this column, then we can manually compile the text.

5 text content

The first and foremost of the body content is the planning format, and our editors will define a writing format. Of course, different EPR content, different press purposes, different audiences will define different formats. In general, the introduction of the first field, paragraph two is detailed, three paragraphs for the excellent medium, four sections for the public, its SEO purpose is each paragraph has potential search content of the crowd, such as Gang Jie (company introduction) we will require to put in two sections for the EPR products of the class description, then appear brand words and related inquiries, So when a potential customer searches for a "* * Shanghai office Phone," We don't have to rue the fact that we didn't put the landed content in the EPR copy. After all, send the manuscript to add and then change the content may not be realistic.

In addition to all kinds, the quality of content generally depends on the editing of their own level. In the actual situation, good comprehensive editing is relatively few, most of them are reported chronological. In fact, for content writing, need to know a lot of things, such as what is the purpose of this article? How much text is more suitable? What media is better as the original release? What time period or days to publish? What is the impact on the reader? Probably, very few unprofessional editors will do these things, So I think the EPR content can get a good ranking, it is very difficult to get through the quality of the article, so the common practice is to have the desire to increase the text of the keyword density. Obviously, this action must not be the core point of EPR optimization. Appropriate, do not hit the chicken blood like crazy add, or very narrowly think that this is the only SEO company can do things.

6 keyword Tag

If the EPR platform itself has this feature, try to get the editor to fill in the keyword we want. Otherwise, the platform editor is very random to give you some very broad keywords (such as: Internet, computer, marketing, etc.). If this function is not available, we can still manually fill in a few core keywords after the end of the text content. Help Han, help spiders understand, even get the invisible link in the process of reprint.

7 Share button

The Share button should first be placed at the bottom of the article, because there is no innocent love will not be reproduced. Generally only when the user read your content, such as feeling good mood, there will be reproduced or share the impulse it. So the sharing button should be placed at the end of the post, in the first time to remind readers to flourish. Of course, the sharing button design is also very important, most sites use the default mode, if you have the technology, creative cells try to modify your page Sharing button. Let them speak, will express, will canvass!

8) Toggle Bottom Column

The end of the EPR text does not mean that the optimization is over. The article's comments also need to be doubly cared for, occupy at least 1/3 screen of positive comments in the celestial era is needed, or slander you, slander you, the edge of the (Shanghai) wonders. Therefore, the comment occupies is also optimizes the EPR the small key point, simultaneously also may in the content as the body content makes the mutual union, remembers the kingdoms is called "The 掎 angle".

Other relevant news or this kind of articles and other recommended links can also be designed or placed in the switch column, so that the entire template not only have very good content and format, but also in the inner and outer circle to get more PV. The main purpose of using the switch column is also to maintain a certain height of the page, do not pull too long, small scope as big!