ERA: Patent dispute casts a shadow over the future development of Samsung

Lead: The Internet edition of Time magazine said that Samsung, with its so-called "brainstorming" strategy, has leapt from an obscure small business to a global electronics giant.　　But this strategy has also led Samsung into a patent dispute, which casts a shadow over its future development. The following is the full text of the article: The Perfect Metamorphosis in 1977, Korea is still a poor country undergoing industrialisation, and that year, US business advisor Ira Magasina (Ira Magaziner) visited the Samsung Electronics factory, an hour's drive from Seoul, the capital of South Korea, leaving no impression on him. "Samsung's research labs have reminded me of the dilapidated middle school classrooms," he wrote.　　"Magasina later became Bill Clinton's government health advisor. Samsung's "brainstorming" strategy still inspires Magasina's curiosity. In his 1988 "Silent War: The global battle for the Future of America", he wrote: "They have scoured the color TV--rca, General Electric and Hitachi of all the major manufacturers around the world, and designed their products on the basis of these televisions." "The strategy worked. Magasina 5 years after the return to the original city, the Samsung plant has been makeover, technically and professionally comparable to the United States business. Moreover, Samsung has broken the industry tradition of producing both color televisions and internal parts of televisions.　　Nearly 30 years on, Samsung has leapt from an obscure family business to the global electronics giant, now the world's largest television manufacturer and the world's second-largest smartphone maker. Patent disputes but behind this huge success, Samsung has also paid a price, embroiled in a variety of legal battles over alleged patent infringement and competition between rival rivals. Some argue that such lawsuits help to preserve competitiveness and innovation, and some say it is merely a market tool to stop rivals from moving forward.　　Samsung and Apple had a patent dispute this summer, and the fighting was ignited on four continents, including North America, Europe, Australia and Asia. In April this year, Apple filed a petition to the Northern District Court of California to sue Samsung Galaxy smartphones and tablet computers that use the Android operating system for violating 8 of its technology patents, 7 design patents and 6 trademarks.　　Apple claims the company has patents on touch-screen technology used on the ipad and the iphone, and the appearance of its products, including black, is also a registered patent. Samsung also responded swiftly, saying in a statement in response to the Apple lawsuit: "Samsung's core technology development and strengthening of the intellectual property portfolio are key to ensuring our continued success in the future." Samsung will take the appropriate legal measures to actively respond to this legal action against us to protect our intellectual property rights.　　"Samsung has filed counterclaims against Apple in 6 countries since April, saying the ipad and iphone have copied 12 patents from the company," he said. Although the dispute has not yet been a result in most countries, Apple stepped up its action in the European Union and choppedReceived。 September 9, Dusseldorf, Germany, the District court ruled that the Samsung Galaxy Tab 10.1 tablet computer sales in Germany.　　The court argues that the vast majority of all "knowledgeable customers" think that Galaxy Tab 10.1 looks like an Apple ipad. The same court earlier ruled against the sale of Galaxy Tab 7.7 in Germany, forcing Samsung to pull out of the tablet at the Consumer Electronics Show in Berlin.　　The ban will have a serious impact on Samsung's current tablet sales: they will lose valuable sales time in the days when the new product is out of date. Poorer in Australia and the United States, Samsung's launch of new products is slowing considerably. As a result of lawsuits in Sydney, Samsung postponed the tab 10.1 release date scheduled for August 11.　　At the end of July, Apple filed a preliminary application to the California court to stop Samsung from selling four new products in the U.S., and the California court will hold a hearing on the issue in mid-October.　　Samsung also responded quickly, saying that the first ipad design was first invented in the 1968 classic sci-fi film 2011: Space Odyssey (2001:a Odyssey), when Steve Jobs was a nobody. In the field of mobile computing, it is common for the former defendants to reach a settlement before the court finally makes a ruling, so that defendants can continue to sell their products and pay royalties to the plaintiff. But Apple uncharacteristically, does not seek to gain through authorized patent, that is to say, Samsung cannot poorer disaster, the money settle both sides dispute. "Samsung is innovative in some areas, but its future as a brand-name smartphone and tablet maker is fraught with uncertainty," said Florian Mueller, US intellectual property expert Florian Moulles. Samsung wants to be seen by outsiders as an innovative enterprise. "We believe we have our own competitiveness," said Koh Dong-jin, vice president of Samsung Mobile Communications research and development. Samsung already has a lot of intellectual property and patents on telecoms technology. Only last year, Samsung won 4551 patents in the US, after IBM.　　Apple, by contrast, won only 563 patents last year. Lee Kun-hee, the chairman of Sony Samsung, inherited the family industry and made the company a further development. Under his leadership, Samsung has completed a transformation from a retailer of discounted goods to a manufacturer of high-end products.　　In 1995, Lee Kun-hee ordered employees to burn 140,000 of mobile phones, fax machines and other electronic equipment, worth 50 million of dollars, highlighting the determination to build a corporate brand. Later Likitai (Lee Ki-tae), a revolutionary who is shouldering the weight of Samsung handsets, tests the quality of handsets by unconventional means: Throw the phone out the window and into the walland ran over the phone with a car. With the impetus of this great enthusiasm, Samsung rose rapidly.　　According to Interbrand, an international renowned brand valuation agency, Samsung has surpassed its longtime rival, Sony, in its annual electronics sales and brand recognition by about 2005 years. As Samsung's latest innovation masterpiece, Galaxy has been widely welcomed by the market since its release in 2009. As a leader in the smartphone market, Apple has been furious at high-end customers for being lured into the Samsung camp and has decided to resort to law to sue Samsung for violating its patents.　　Apple spokeswoman Christine Hugot Kristin Huguet declined to comment on the legal dispute between the company and Samsung. Some analysts believe Samsung has sought to exert greater pressure on Apple since overtaking Sony. Samsung was distracted by competition from Nokia in 2007, before and after the iphone was released, a person familiar with Samsung said. "We were at a disadvantage," the person said in an interview with The Times. But the office was filled with optimism: "Gosh, we're chasing the iphone." "Secret weapons Samsung supporters generally believe the company is a victim of bureaucratic bureaucracy in the US Patent and Trademark Office and European and Australian patent authorities." These government agencies, they say, have given too many generic and absurd patents to pave the way for future legal battles, or to curb innovation.　　According to Muller, Apple follows the same logic, covering what Samsung considers to be an overly large number of technologies and designs. Despite the uncertain future of Samsung smartphones, the company can still rely on a "secret weapon" to turnaround, the semiconductor business.　　Samsung, the world's largest memory chip maker and the world's second-largest semiconductor supplier, contributed 9.4 billion of billions of dollars to Samsung last year, equivalent to One-fourth of its electronics business. Ironically, rivals such as Apple and Sony are among the biggest customers of the chipset, with two companies using Samsung chips in the ipad and PlayStation 3 respectively. Reliance on Samsung chips may put Apple in a dilemma.　　Samsung has struggled to get rid of its reliance on Samsung semiconductors since the patent dispute with Samsung, according to people familiar with the announcement that the iphone 5 will be based on chips produced by Taiwanese manufacturers. The future is uncertain "Samsung Electronics and the leadership for the electronics industry" (Samsung Electronics and the struggle for motivate of the electronics Industry) author Tony Michel (Tony Mi　　The problem, Chell said, is that it is difficult for Apple to buy the same quality chipset from other vendors at the same price, except for Korean companies, and that Samsung is likely to stab the Apple secretly at any time. Michelle"Samsung will not mention it to Apple in a year or so even with new ideas," said the company. Competitors will come out again in the future, may hit Apple a surprise. However, given the dismal semiconductor market this year, Samsung cannot rely too much on the sale of memory chips.　　In fact, many DRAM memory vendors are currently operating at a loss because of lower memory-chip prices and falling market demand. Even in the boom years, relying on chipsets alone does not make the brand-name strategy that Samsung seeks to build. "Samsung's biggest challenge in this area is to become an important consumer brand for wireless devices rather than a single component manufacturer," Muller said.　　"Samsung's efforts to win the respect of the scientific and technological community have been beset by obstacles in an area where disputes suddenly erupt and disappear mysteriously." "You are bound to face the danger of Apple resorting to the law in the jungle of intellectual property that is so thorny all the time on this road," said Michelle Obama. "This, in particular, poses a threat to ambitious hardware makers like Samsung. The rush to innovate, as Magasina saw 34 years ago, is destined to clash with other tech giants, even at the risk of being called "copycat". (oak) to share: