Eric: 09 Game export revenue 830 million yuan

In the afternoon of November 18, Xufeng, a senior analyst at the consultancy, released an analysis report today that China's online game exports amounted to 830 million yuan, an increase of 38.3% per cent over 2009 years. China's online game export this new business model since the rise of the 2006, a short span of 4 years to complete the accumulation process from scratch, 2009-year income reached 830 million yuan, an increase of 38.3%. Eric believes that although the game export revenue has reached a certain amount, but relative to the whole game market more than 20 billion of the big cake, is still in the bud, with the Chinese game research and development team of creativity and technical capacity to increase, export to foreign products quantity and price will continue to increase, is expected in the next three years,　　The game export market will maintain a growth rate of around 30% per annum, and the market size of this industry will be expected to reach 2 billion yuan by 2012. As of 2009, the total number of China's online game export cases has reached 278 ①, of which the perfect time and space to 27% of the export volume first, the game snail and the large network of two respectively accounted for 23% and 18%, more than a large number of large enterprises ranked second and third.　　Throughout the three enterprises, there are two very obvious common ground, one is 3D products accounted for the majority of the second is in addition to Southeast Asia, Europe and the United States have to dabble. In combination with the above two points of the analysis that the development of 3D products, the main focus on developed areas is the future game export direction. At present, the export of Chinese game products to Vietnam, Malaysia and other southeast regions, although the cultural background is similar, in the communication costs and game localization of the two aspects of the implementation cost is low, but this part of the region users are not high and per capita income is low, overall seems to be cost-effective. And the European and American markets, although the mass base of the net swims less than Southeast Asia, but the average per capita more than 100 U.S. dollars ARPU value is also beyond the other regions. Eric suggested that the game development enterprises in the development of product planning, should take more account of the developed areas of user preferences for exports of European and American countries to prepare.