Eric: 09 Mobile games will be up to 1.8 billion

July 1 Morning News, Eric Consulting analyst Zhang Hongyue, Huihui released today, "2008-2009 China Mobile Internet Industry Development Report," said the 2009 Chinese mobile gaming market is expected to reach 1.8 billion yuan, an increase of about 38.5% per cent. As China's 3G business accelerates, the mobile entertainment business will become an important driving force for the growth of mobile internet services, and as one of the most important components of mobile entertainment, mobile gaming is accelerating. At present, the mobile Internet market environment improvement and mobile phone terminal function continued to enhance the development of mobile phone game has laid a good foundation for the future mobile phone games will become the mobile Internet high-growth business areas. 2007-2012 China Mobile game market size and growth rate 2009 mobile game revenue scale will reach 1.8 billion yuan, the market prospects are broad according to the upcoming "2008-2009 China Mobile Internet Industry Development Report," The data show that 08 China Mobile Gaming market revenue scale of 1.3 billion yuan; in the 3G commercialization, the 2009 Chinese mobile gaming market is expected to reach 1.8 billion yuan, an increase of about 38.5%. China Mobile phone game industry life cycle x mobile game is currently in the growth period, 3G commercial promotion of rapid development of mobile phone games Eric Consulting analysis that the Chinese mobile gaming market into the growth period, the specific performance: 3G improve the operation of mobile gaming environment, the rapid growth of user size, new entrants into the enterprise surge　　Industry participants to the mobile game market development trend of understanding gradually clear, the impact of mobile phone game industry chain uncertainty factors gradually reduced; mobile game content is diversified, the quality of the game is gradually increasing, mobile phone network game presents a rapid development trend. Facing the huge development potential of mobile game market, the leading enterprises in Nokia, Apple, Shanda, DXN, Electronic Arts and other fields have already entered the mobile game business and actively layout the mobile game market. Mobile Internet enterprises, such as Air network, music and fish catching, strengthen the leading position in the field of mobile gaming by strengthening technology research and development capability, integrating high-quality resources and expanding market channels. At the same time, the acquisition of mobile gaming development companies through capital operations is the main way for mobile gaming leading companies to expand their competitive edge and new entrants into the mobile gaming market.　　In the future, more brand enterprises will change the competition pattern of mobile game market, and the new mobile game ecological chain is formed gradually. Eric summed up the recommendations: the analysis that 3G license plate issuance, prompting mobile phone game into a new stage of rapid development, "entertainment + mobility + interactivity" is the development of mobile phone game intrinsic impetus.　　Mobile game industry chain upstream and downstream resources in the process of further integration, operators are the main movers of resource integration; mobile game charging mode innovation and marketing channel expansion is the focus of industry attention and exploration; Broadband mobile internet and industrial policy will determine the development direction and competition pattern of mobile game market. The handset game manufacturer should strengthen the deep cooperation with the operator, the terminal manufacturer, the mobile phone portal and the professional game vertical website, expands the channel resources, simultaneously should pay attention to the handset game brand marketing promotion, speeds up the entire handset game market development process. (Wood)