Eric: Air network Q1 revenue 40.64 million dollars benefit game driver

Air network released in the first quarter unaudited financial statements show that the net this quarter total revenue of 40.64 million U.S. dollars, the same period last year, a 37% increase in net profit of 3.17 million U.S. dollars, the chain growth of 57%. Air network first quarter market revenue growth, Cross-media game business is the main driver according to the air network earnings data, the first quarter of the air network's total revenue of 40.64 million U.S. dollars, the year-on-year growth of 37%, the chain growth of 18%, revenue performance exceeded the company's previous expectations, net profit of 3.17 million dollars, 2.02 million dollars more than 2009q4 57%. From the breakdown of business, the fourth quarter of the air network mobile value-added services revenue for 25.9 million U.S. dollars, the chain growth of 3%, the year-on-year increase of 9%.　　In the total revenue of mobile value-added services, 2.5G and 2G services accounted for 9% and 91% respectively, compared with 09Q4, 2G mobile value-added services revenue accounted for a significant increase of 10%. 2010Q1 Air Network quarterly revenue Eric Consulting that although the telecom operators adjust the business partner billing policy, the Air network mobile value-added business revenue has a negative impact, but affected by the spring Festival factors, IVR business revenue showed strong growth, prompting 2G mobile value-added services revenue accounted for a significant increase. In addition, the Cross-media gaming business played a key supporting role in the surge in first-quarter revenue growth: on the one hand mobile phone game to achieve outstanding revenue performance, on the other hand, the acquisition of large-cap network, increased internet online games to become the source of business revenue.　　These two aspects to a large extent to ensure that the air network market revenue good market performance. The net revenue structure changes, the network game becomes the continuous business growth point according to the air network earnings show, this quarter air network mobile phone game business revenue 9.48 million U.S. dollars, year-on-year growth of 92%, the chain growth of 29%. Among them, from the mobile phone game service revenue reached 8.95 million U.S. dollars, an increase of 112%, the chain increased by 37%, mobile phone network game revenue for 530,000 U.S. dollars, the same period last year down 27%, the chain fell 36%.　　Aerial Network mobile phone game revenue growth to make up for the continued decline in mobile phone network game revenue generated by the performance gap, a strong guarantee of mobile gaming business growth overall development trend. Eric analysis that the 10Q1 mobile phone business performance depends on two aspects: first, based on the deep cooperation with China Mobile, the air network to strengthen mobile phone game pack business development, boutique games packaged in the form of a monthly service to a large extent to increase user experience awareness and willingness to pay,　　To help it quickly restore mobile phone game revenue growth, and secondly, mobile internet users and the size of the stickiness and increased activity to promote the mobile gaming market to gradually release potential development space. Compared with the mobile phone game, the current quarter air network mobile phone network game revenue dropped sharply. "God" and "Days of robbery" market performance continues to slump, is the net mobile phone network gaming revenue decline in the main reason. Eric analysis that in the short term to completely reverse the mobile phone network game performance decline, the air network needs to deal with the larger challenges, but from the medium term, the air network is expected to regain the high growth and profitability of the mobile network gaming business in the latter half of this year. 2010Q1 Air network Business structure revenue is worthy of concern, the main network of major network game products, "dragon." In addition to the mainland market, "Dragon" has been operating in Taiwan, Hong Kong and Malaysia game business. At the product revenue level, 93% of gaming revenue comes from mainland China, with game-operating royalties and partner income sharing the main component of the rest of the 7% revenue. Eric believes that based on the domestic online games market, expanding the overseas game market is an aerial network Cross-media game Business Development path. The current net game revenue in the air network total revenue is still relatively small, but in the long run the Cross-media game business portfolio will have a significant impact on the structure of the air network revenue. (Edit Zhang Xing)